Sea Rating Noodles | Promote e -commerce into the countryside and inject the "e -commerce" power into the revitalization of the countryside

Give full play to the power of online reviews and consolidate ideological consensus. In order to better use the law of network communication, promote the main theme, stimulate positive energy, and create a clear and clear network space, the Office of the Putian Municipal Committee of the Communist Party of China, the Office of the Cyber ​​Security and Information Committee of the Communist Party of China, and the Straits Herald Putian All Media Center jointly launched the "Sea Rating Face" New media network review columns, holding the banner of the spirit of the rule of law, with the overall, rational, and objective thinking, see the insights of micro -knowledge, examine the economic and social bits and pieces, and create a number of new media network review works with positive ideological orientation. Essence

Promote e -commerce into the countryside

Inject the "e -commerce" power into the revitalization of the countryside

Create regional public brands, and further enhance product competitiveness through the dual brand strategy of "public brand+corporate brand"; open the "delivery+sales" green channel and benefit farmers cooperation project to effectively broaden the mass sales channels; In conjunction with the live broadcast platform to provide traffic subsidies to the "agriculture and rural" account, so that the "traffic" continues to nurture rural public services ... In recent years, all parts of the country have used the creation of national e -commerce to enter the rural comprehensive demonstration county as the starting point, and vigorously promote the implementation of e -commerce and implement e -commerce Entering the countryside and injecting a strong motivation for rural revitalization.

E -commerce into rural areas, as an emerging format, involves all -round topics related to rural infrastructure construction, rural logistics system construction, and improvement of farmers' quality of life. It is gradually changing the method of rural economic development. In 2020, the Ministry of Finance, the Ministry of Commerce and other departments jointly issued the "Notice on Doing a Good Demonstration of E -Commerce in Rural Commerce in 2020", and put forward clear deployment requirements for e -commerce to enter the countryside. In 2022, the Central Document No. 1 has increased the space of rural e -commerce. For the first time, it is proposed that "promoting the live broadcast of agricultural and sideline products to standardize healthy development" and "continuous promotion of the integration and development of rural e -commerce and the integration of one, one, two, and three industries". The practice of development has proved that e -commerce is an important carrier for promoting the revitalization of rural industries and the upgrading of consumption and upgrading. It is conducive to further promoting the high -quality development of rural economy and society.

Promoting e -commerce into the countryside is the foundation. The construction of the e -commerce public service platform needs to be accelerated, and the county and rural tertiary e -commerce operation service system that forms a "center+service station+service outlet". Promote the reconstruction and upgrading of the county -level e -commerce public service center in the county, and focus on rural products and the countryside to go to the countryside, coordinate the promotion of services such as talent training, entrepreneurial incubation, product display, information release, information inquiry, online sales, etc. Levels to better play the role of the "command center" of the county -level center. Explore the establishment of county -level e -commerce public service centers or outlets in industrial industrial parks, e -commerce parks, etc., and create a product ecological chain that integrates "product supply, process supervision, quality guarantee, and channel expansion". Radiation level. Create a number of e -commerce service demonstration stations (points) in high standards in rural areas, reasonably optimize the layout of village -level e -commerce service stations (points), integrate and gather resources such as postal, supply and marketing, courier, finance, government affairs, and leading village cadres and leading enterprises , Commercial Store Owners, E -commerce Entrepreneurship leaders and other groups, continuously expand the convenience service functions such as buying, sending and receiving express delivery, information consulting, and career introduction, and further form a good situation of platform gathering services to serve development.

Promoting e -commerce into the countryside, doing a good job of brand articles is to grasp. Based on the "one village, one product" characteristic and differentiated development ideas, strengthen cooperation with colleges, professional teams, and scientific research institutions, develop special agricultural products for local conditions, cultivate and introduce special new varieties, and provide material guarantee for the healthy development of rural e -commerce. Essence Encourage and guide brand subjects to accelerate trademark registration, patent application, "three products and one standard" certification, etc., focus on supporting and cultivating a number of regional public brands, characteristic agricultural products brands, and e -commerce enterprises brands, and vigorously guide manufacturers to create brands and lead brand consumption. Improve brand awareness. Strengthen the publicity and improvement of rural brand brands, organize new media resources such as well -known website platforms and online celebrities, organize special activities to promote regional public brands, and promote the upward of agricultural products.

Promoting e -commerce into the countryside is a guarantee.要多方组织加大实施电子商务培训，依托职业技术学院和具有专业资质的机构，开设电子商务相关专业课程，组织公益性电子商务培训，针对农村青年、返乡大学生、脱贫户、个体工商户、 Grass -roots cadres and other groups carry out popularization training to guide farmers to be in rural areas and docking cities. By holding the Douyin Short Video Network Red Live Contest and other methods, excavate and cultivate a group of traffic talents with traffic, can bring goods, and retain, and allow a batch of backbone forces that serve the local area to activate in rural fields, for the countryside The development of e -commerce provides multi -level talent support.

The coverage of e -commerce enters rural areas has been further expanded, the level of rural e -commerce application has improved significantly, online and offline integration, the importance of goods and services, rural products upward and industrial products to the countryside with two -way rural modern circulation system are more sound ... , Accelerate the establishment of a rural e -commerce public service system, improve the county's rural three -level logistics and distribution system, build e -commerce to drive the entrepreneurial employment system, upgrade the rural business circulation system, industrial integration and development, farmers' income increase, and rural revitalization will definite Vivid reality. (Li Qijia)

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