What are the differences between Douyin and Xiaohongshu when promoting?

Douyin and Xiaohongshu are the current traffic highland of mobile terminals. Promoting on these platforms is also a compulsory course for each enterprise. Both platforms also receive different advertising forms. Although the traffic entrance to the mobile terminal is also very different at the time of promotion.

1. Douyin depends on the small red book to search

This sentence is not exactly absolute, but it also shows the most intuitive differences between the two platforms. which is:

1. Douyin brush. Douyin mainly depends on the recommendation of the algorithm. Therefore, when using Douyin, users depend on the recommendation of Douyin. Therefore, "brushing Douyin" is the most vivid description when using Douyin. But because of this, the recommendation of the algorithm of the Douyin platform is extremely important. That is to say, the first thing to do on the Douyin platform is to meet the specifications of the platform. All relevant rules, provide as much as possible content, advertising form and related settings that meet the jitter algorithm;

2. Xiaohongshu depends on search. The form of Xiaohongshu is different than Douyin. Users are mainly implemented through search. Although Xiaohongshu also has a recommendation mechanism, it is not mainstream. This means that the promotion of Xiaohongshu is the first consideration related to search. This is similar to the traditional SEO, that is, keyword matching, content quality, account quality, and user feedback of content, etc. These data can be displayed well.

Second, Douyin's main video Xiaohongshu is about fast

In terms of content, the difference between Douyin and Xiaohongshu is also very obvious:

1. Douyin's requirements for content are more inclined to video forms, which also originated from the needs of the behavior of "brushing". Therefore, there are few other forms of content display on Douyin. , But basically it is also made into small videos. This means that when the enterprise is promoting, the content preparation of the Douyin is mainly the video;

2. Xiaohongshu is not so high in content. Video is OK, graphic can also be very convenient for mobile content creation. Therefore, you can often see the content of the text and text in the book of Xiaohong, which provides more choices for the enterprise. As long as there are high -quality content, you can update in real time. Low.

3. The degree of commercialization is different

At this stage, the degree of commercialization of Douyin and Xiaohongshu is still different. In contrast, the degree of commercialization of Douyin is significantly higher than that of Xiaohongshu. There are relatively comprehensive information flow advertisements, shaking+launch, and KOL cooperation. It

In contrast, the degree of commercialization of Xiaohongshu is significantly lower, and the platform -led business behavior is relatively small. Therefore, the promotion form on Xiaohongshu is more inclined to content marketing and has higher requirements for content quality. However, such an advertising form is not obvious, which is commonly known as "soft and wide".

In summary, the promotion of Douyin will be more direct, and it will be more convenient to spend money directly, and the statistics are more convenient; while the promotion of Xiaohongshu is more inclined to brand methodology and requires relatively complete marketing cycles. Specific that is suitable, it needs to be judged in conjunction with the company's own business.

- END -