The app used in 200 million people across the country, dead

Speaking of group buying, do you usually use more?

During the epidemic, community group purchase can really solve the problem of many people's food and clothing.

But after the epidemic, we buy online and offline goods. The price of some categories is even lower than group purchase. Is it necessary to worry about group buying?

There is no intention to deny the group purchase model here, but after so many years of development, the group purchase model is really "powerless" today ...

Today, the old fox saw such a news when surfing -Baidu Nuomi released an APP offline announcement!

It is common for the APP to get off the shelves these years. I have closed dozens of these two years. It is not bad.

But the identity of Baidu Nuomi is still so special compared to other "miscellaneous fish" ...

Nuomi.com is the earliest group of group purchase websites in China. It is only 3 months in the evening than the "Big Mac" Meituan.

The veteran group buying network can't make it. Everyone knows how difficult the group buying model is now ...

The old fox went to the official website of Nuomi to visit the official website, and found that there was only an announcement on the official website of the official website. It seems that it is really finished ...

According to the announcement, Baidu Nuomi APP has been removed from the app store at the end of last month, and the relevant services will be officially shut down in December 2022.

In other words, we sent away another veteran app this year. I don't know if we should be happy or depressed.

Looking happily, we have another risk of being pitted, but if you are pessimistic, the less life service choices, which means that the less discounts we can get, the loss of losses ...

For many young people, Baidu glutinous rice has not been used before, and has not even heard it. Naturally, there is no feelings.

However, users who have experienced the "Thousands of Mission War" were hard to miss the happiness moment of eating "Overlord Meal" every day ...

During the peak of the group purchase business in 2010, at least 5,000 websites on the entire network were doing group purchase services, and Meituan and glutinous rice started at this time.

However, such a rolling market, the price war is naturally about to die.

What 6.6 yuan movie tickets, 9.9 yuan karaoke, 19.9 yuan hot pot is not a problem at all. As long as you are willing to spend time, the same shop can always find a lower price and realize the daily desire of "overlord meals".

Of course, the money for subsidies is not from the sky. There is no way to disguise the group purchase website. After the unlimited subsidy war, the final end is basically losing money.

What can survive is the 3 giants that everyone are familiar with, Meituan, Public Comments and Nuomi.com.

At this time, Nuomi.com is not called Baidu Nuomi. Nuomi.com was originally a group buying website of Renren. Everyone understands everyone. Essence

In 2011, after the listing of the New York Stock Exchange, Nuomi.com even became the first domestic group purchase website in China.

This is much more bright than what Meituan and the public comments are ...

It is also because of the prospects of Nuomi.com that it has attracted Baidu's favor. In 2013, Baidu spent $ 160 million to acquire 59% of the equity of Nuomi.com. The following year, Baidu wholly acquired Nuomi.com and renamed the current Baidu Nuomi.

Although Baidu glutinous rice is poured, the glutinous rice at that time was a Baidu fist product. Li Yanhong (Baidu CEO) wanted to use glutinous rice to make a hot living service track in 2015.

He confidently said: "It also has to make glutinous rice well." It even added the AI ​​technology of Baidu ALL in to develop functions such as intelligent dishes, AI content writing, and scoring evaluation.

At its peak, there are more than 200 million users in Baidu Nuomi! This AI intelligent life drama seems to be going to be done, but half the road still kills a schedule.

In 2015, Li Yanhong's ambitious year, under the matching of Tencent, Meituan and Public Comments suddenly announced the merger.

After the merger, Meituan and the public reviewed 81.26% of the market share in one fell swoop, while President Li's Baidu glutinous rice market share was only 9.55%. Even if it smashed 20 billion, it was impossible to win in this group purchase war.

In 2016, in the face of the defeat, Li Yanhong's evaluation of the O2O business was: "Can't say it is completely satisfied", "If you really do it, you do n’t do it, you must do it."

After that, Baidu's decision on glutinous rice was to gradually reduce the investment in glutinous rice. Did the takeaway business be hungry? The film business shared with iQiyi resources, and finally the glutinous rice faded out of Baidu.

Although Baidu Nuomi died, Baidu did not lose the local life service. In addition to the travel of the Baidu Map APP, the second largest section was the surrounding life service.

In fact, for users, which one these services are not important at all, as long as the price is low and the service is good, we will go.

But at the same time, we have to understand a truth. The era of brainless subsidies has passed, and wool has become "technical work". Most people really can't play.

Those who are wool, they are finally anti -羊 ...

Reference materials:

Beijing News: Baidu 20 billion smashing O2O Li Yanhong said that it will smash 20 billion to the glutinous rice Baidu Map app within three years

Baidu Nuomi official website

Sina Technology Weibo

Sina Finance: Baidu glutinous rice, I still haven't survived the time

Beijing Business Daily: After surviving the thousands of regiments, 12 -year -old Baidu glutinous rice is difficult to escape!Netizen: It's a bit regrettable, I haven't used it yet

Edit: pork balls

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