From October, fruit -flavored electronic cigarettes have been fully removed from the shelves. There are dealers stocking and planning "continue to sell after being banned, and the price doubles"

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On October 1, the "Mandatory National Standards for Electronic Cigarettes" (hereinafter referred to as "national standard") will be fully effective, and the supervision of electronic cigarettes will be fully implemented. This means that after a week, all participants in the electronic cigarette market must be operated, and the electronic cigarette stores cannot continue to sell electronic cigarettes such as fruits.

For a long time, fruit flavor has been favored among the electronic cigarette consumption group. Interesting the Red Star Capital Bureau found that in the face of electronic cigarette national standards, some dealers or stores were deliberately stocking and preparing to sell the price after October 1.

Electronic cigarette national standard is about to land

These electronic cigarettes face off the shelves

According to the provisions of the transition period of electronic cigarette supervision, October 1 will be the date of comprehensive effect of the "Electronic Cigarette Mandatory National Standards" and the full implementation of electronic cigarette supervision. Earlier, the "Administrative Measures for Electronic Cigarettes" issued by the State Tobacco Monopoly Administration has been implemented on May 1.

This means that starting from October 1st, participants in the electronic cigarette market need to be operated and need to conduct transactions and filing on the national unified electronic cigarette transaction management platform. Electronic cigarette factories, atomized, nicotin producers and brands must start research and development and production strictly in accordance with national standards. Seasoning electronic cigarettes such as fruits are prohibited, and only mixed -flavored smoke bombs with the main tone of tobacco flavor are allowed. Open electronic cigarettes and nicotine electronic cigarettes will also be prohibited for sale. Smooth utensils should have children's lock function and protect the protection function to prevent accidents.

The Red Star Capital Bureau also noticed that the nicotine content on the market is mostly 3%-5%. For example, the nicotine content of tobacco-flavored smoke ammunition that was previously released was as high as 5%. The national standard requires that the content of e -cigarette nicine cannot exceed 2%, and this part of the product will also be banned.

RELX brand official website screenshot

According to the Research Report of Zhejiang Business Securities, as of August 6, 2022, more than 190 manufacturers obtained electronic cigarette production licenses, and about 55,000 merchants have determined to obtain electronic cigarette retail licenses.

↑ Screenshot of Zhejiang Business Securities Research Report

For consumers and retailers, the impact of national standards such as landing and fruits may have the greatest impact.

Consumers Cheng (a pseudonym) told the Red Star Capital Bureau that they had already stocked some fruit -flavored smoke bombs. "I usually buy a lot of people. I can't buy the fruit flavor in the future. I plan to quit (electronic cigarette)."

For the flavor of the national target, Cheng Mou said he didn't like it.

However, the electronic cigarette national standard is not completely banned from other fragrance. Among the national standards, there are 101 fogmotic additives, including a variety of flavors such as fragrance and rosemary oil. Zhejiang Business Securities Research Report believes that the taste of national standard products has a lot of imagination; electronic cigarette brands such as Yue Ke, JVE Fei, COEE Keyi have also launched a "national standard new taste" tasting meeting. It is said that the response is better. Essence

Some dealers stocking:

It is said that the price increase will be sold in October

The Red Star Capital Bureau visited the carved e -cigarette store and found that there are still fruit -flavored smoke bomb sales in the store, and the price has not changed, but some products have been out of stock.

Sales of a store told reporters, "At present, the fruit -flavored smoke bombs of the first to three generations in the store have been sold, and the fourth generation and five generations still have a small amount of stock. The smoke bombs sold in the future will be in accordance with national regulations, but now the national standard taste has not yet arrived Come on, you can try it when you arrive. "

The Hongxing Capital Bureau added WeChat from the store and found that its circle of friends released a fruit -flavored smoke bullet to stop selling and remind everyone to buy it in advance.

A consumer of electronic cigarettes told Red Star reporter, "(after October 1), the fruit flavor should still be sold in a short time. People like us who buy electronic cigarettes on WeChat may not affect us temporarily. "

Buying electronic cigarettes on WeChat on WeChat refers to WeChat, or contact the dealer on WeChat and buy it directly. The Red Star Capital Bureau found that in the hands of some collective stores and dealers, the brands of various brands are relatively complete, but they need to buy price increases. Some distributors even deliberately swept the goods and stock up. They planned to wait until October 1st, which increased the price and sold it illegally.

The Red Star Capital Bureau contacted a dealer as a consumer, and the other party bluntly said, "It is recommended that you buy it before September 30, and the price will double after the 30th."

The dealer said that the carved cigarette bomb sold for his sales was out of stock, and said, "It is not recommended to buy the carved carving, it is the strictest, and the price is also expensive." According to it, in some areas, the original price of 99 yuan is 99 yuan. The carved fruit flavor smoke bullet has now sold 150 yuan.

In addition to the carving, he also distributed disposable electronic cigarettes such as MAX fog and Flow Flow. "You can try the fog, the fog has a complete type, and the price has not yet risen, but it will be difficult to say after the 25th. It will definitely rise after the 30th. ","

The above dealers said that not only their own family, many peers are stocking, and they are preparing to increase the price after September 30. The Red Star Capital Bureau questioned that it stimulated consumers to buy through prices and other words in order to quickly clear the position. The other party said, "(Clear warehouses) those people are bold. If the price does not increase after banning, I will eat the smoke bomb."

The reporter also contacted another collection of electronic cigarette stores. According to the owner, the store's pleasing cigarette bomb has a relatively complete type and no price increase, but he expressed his understanding of the behavior of the peers. A lot of regions have sold 120 yuan, 130 yuan, and 150 yuan is not too much. "

The owner of the shop said, "There are not many inventory of our fruit flavor. Starting from September 30, we must pack the counter. On October 1st, the fruit flavor cannot be placed on the counter. What do you want to buy? Of course, you can also buy it in the store, but now you can only disassemble the packaging. " Remove the paper shell outside the smoke bomb and leave the plastic shell inside. "The owner of the shop further explained.

Is there any difficulty in supervision?

Expert: Management is upgrading

In addition to sales through WeChat and other channels to avoid supervision, there are also relevant practitioners in the electronic cigarette industry that the Red Star Capital Bureau may appear new products that may appear. Electronic cigarettes have always been available, but because there are very few people buying, there are very few sales and production. The fruit -flavored electronic cigarette market is very large. , Other companies may find ways to produce some products that do not change soup to seize the market, such as changing to electronic spray, changing their names and gimmicks, but essentially the alternative product of fruit -flavored electronic cigarettes. "

Hu Gang, deputy secretary -general of the China Internet Association Law and Work Committee, introduced the consequences of the sales of fruit -flavored electronic cigarettes in violation of regulations.

"The meaning of national compulsory standards means that if the products you produce and sell do not meet the standards, it is a pseudo -inferior product. Once such a product is found, it will be destroyed." Hu Gang said, "If you insist on production, sell fake and shoddy products In accordance with the relevant regulations of the Tobacco Monopoly Law, Product Quality Law, Consumer Rights Protection Law, etc., such as ordering correction, suspension of business, fines, revoking related business licenses and business licenses. It may constitute a crime and be held criminally responsible. "

Hu Gang analyzed two situations that may occur during sales. "If consumers buy this product and the merchant does not clearly inform or deliberately deceive consumers during the sales process, it constitutes consumer fraud. Consumers have the right to follow consumer consumption according to consumption. The provisions of the Rights Protection Law requires a penalty of three compensation and a minimum of 500 yuan. Even if the merchant clearly informs it is a violation of inferior products, consumers can still complain. Refunds."

Regarding the sales of channels such as WeChat, there is a loophole in supervision. Hu Gang said, "Our market supervision, no matter which channel is, must be online and offline supervision. Postal, public security and other departments conduct collaborative supervision. There is also a very important point, which can be called national supervision. For example, people who have awarded awards and found that clues can report and complain; encourage the industry to report internal reports, organize illegal production and sales teams to organize illegal production and sales teams The person inside is the report of the whistle. "

As for whether "drilling empty" products will appear, Hu Gang said, "It is completely possible, but similar events are not fresh. Instead It is to pump tea as a tobacco, and it has been rectified. No matter how the form changes, the supervision only pays attention to the essence. For new tricks that may appear, you can respond to the standards in time. "

Hu Gang believes that the control of tobacco may be stricter in the future. "In fact, the definition of tobacco may also continue to expand, such as from tobacco to tobacco products or similar products."

Red Star News reporter Tao Yiyang

Responsible Editor Ren Zhijiang Editor Guo Yu

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