In charge of Baidu Mobile Ecology 100 days, He Junjie talked about the new direction of mobile ecological variables for the first time

In the past year, no matter at the technical level or at the commercial application level, artificial intelligence has made tremendous progress, and some or even directional changes have been changed. This also brings new opportunities to the mobile Internet.

On September 23, the 20.22 million Baidu Mobile Ecological Conference was held in Zhuhai, Guangdong. At the meeting, He Junjie, senior vice president of Baidu Group and the general manager of Baidu Mobile Ecological Division (MEG), for the first time to comprehensively interpret Baidu's mobile ecological strategy. He said that Baidu's mobile ecology adheres to the dual engine driver mode of "intelligent search+intelligent recommendation", adheres to the strategic direction of "information+service", has continuously strengthened the toughness of Baidu's mobile ecology, and is increasingly prosperous and stable.

In the era of traffic anxiety, Baidu's mobile ecology has surrendered a transcript of adversity growth. In the past year, the scale of Baidu's search has increased by 17%year -on -year; Baidu APP monthly living has increased by 8%year -on -year to 628 million. The creator's ecology has accelerated. The number of creators of Baidu Baijia has exceeded 5 million. The service -oriented strategy is going deep. Ask a question, the scale of consultation has increased by 16 times year -on -year, Baidu Hui's living order volume has increased by nearly 1.8 times year -on -year, and the number of commodity orders has also increased by 80%.

In addition to the transcript, there are new releases. At the meeting, Baidu Mobile Ecology released two major search killer technologies: "Zhiyi" and "Thousands of", as well as AIGC (artificial intelligence automatic content content) innovation such as "Creator AI Assistant Group" and "Baidu APP Digital Plan".

He Junjie said: "The application of artificial intelligence in Baidu Mobile Ecology will not only bring experience to users, bring new variables to growth, but also bring new opportunities to creators."

Baidu Mobile Ecology This year: Long board is longer and the border is wider

In Baidu, there are a large amount of search related to service demand every day. He Junjie believes that "Baidu search is a huge traffic entrance of the user, and it is also the recent decision -making entrance to the transaction." You must adhere to the "information+service" strategy, and provide users with a full chain from obtaining information, obtaining services to completing the closed loop of transactions. Slip experience.

"If the Baidu mobile ecosystem is compared to a city, then it is not good for service, there will be 'detours', 'broken road', and 'sheep intestine path' in this city. I feel inconvenient and not satisfied. "He Junjie believes that by doing good service, the boundary of Baidu's mobile ecology is broadening, the" cake "of the entire ecology is also larger, the user experience is better, the creators have more income, commercial customers have more income, commercial customers The value is also greater.

In terms of "service", Baidu walks two legs. First of all, in response to the user -benchmark and universal service needs, Baidu exerts the advantages of searching for the entire network, introduced third -party platforms, with intelligent applets as the core carrier, and closed -loop services including e -commerce and living services. At present, the number of SKUs from third -party mainstream e -commerce websites in Baidu APP is close to 1 billion, and GMV has doubled in the second quarter. The proportion of search volume of commodity comparison categories increased by 37%, and the product list drove the scale of transactions by 1.35 times, and the content of the content increased by 4.55 times.

Secondly, in the face of the user's personalized service needs, Baidu's self -built special service "ask one question" provides users with one -on -one question and answer. The latest data shows that the overall consultation volume of Baidu's "question" increased by 16 times compared with last year, and the monthly consultation volume exceeded 100 million times.

In addition to widening the ecological boundary by service, Baidu Mobile Ecology's existing long boards are also growing. Search is the absolute long board of Baidu. What surprises the outside world is that this long board still achieves 17%of the search scale. He Junjie believes that behind this is inseparable from the landing of AI in mobile ecology and searching for products, which makes Baidu APP a "only one platform on both smart search and intelligent recommendation on both engines."

He Junjie said, "Adhere to the 'intelligent search+intelligent recommendation' dual engine mode to continuously improve Baidu's connection efficiency. This is the exclusive mental method of Baidu Mobile Ecology to maintain steady and continuous growth. It's longer. "

At this Vientiane Conference, Baidu officially released two major search killer technology -the cross -model big model "Knowing One" and the new generation index technology "Thousand Stream", which will help search with the high degree of matching and let more knowledge Flowing, let more creators and high -quality content be searched and seen.

Baidu Group Senior Vice President, Baidu Mobile Ecological Business

A number of AI Innovation Application Release: Content Creation Enter the first year of AIGC

Baidu Mobile Ecology must lead the creators to seize a new wave of technical dividends -AIGC.

Recently, Li Yanhong, the founder, chairman and chief executive of Baidu, pointed out that "in the past year, no matter at the technical level or at the commercial application level, artificial intelligence has made tremendous progress and even changes in direction." One of them is that AI has moved from understanding language, understanding, and understanding pictures and videos. This is AIGC -artificial intelligence automatically generates content.

In the past six months, AIGC's process is closely related to Baidu. For example, during this year's college entrance examination, Baidu's AI digital person, Xiaoxiao, challenged the college entrance examination composition, and achieved a good result of 25%of the total exam at 40 seconds and 40 articles. This has become a representative event that automatically generate articles based on the text description of AI. In August, Baidu also launched the AI ​​art and creative auxiliary platform, the text, and the user only needs to enter a simple text to quickly obtain the intelligent generation AI painting. "In the next ten years, AIGC will subvert the existing content production model, which can achieve one -tenth -tenth cost, at a production speed of hundreds of times and thousands of times to create content with unique value and independent perspective," said He Junjie. Baidu Mobile said. Ecology is the "first stop" of Baidu's artificial intelligence technology. AI technology can be used and can be used out. AIGC will land on a large scale in mobile ecology.

"The best way to seize the trend is to make your advantages grow on the trend." In order to allow the creator to make good use of Baidu's advantage and seize the technical trend, He Junjie released a number of AIGC technical tools at the Vientiane Conference and opened it to it. Ecological partner sharing.

At the level of content creation, the "Creator AI Assistant Group" was launched at the Vientiane Conference. Through the large model of Wenxin, the text of the text, the graphic transition video and other technologies, it provided the creators with "AI copy assistant", "AI illustration assistant", and "AI Video Production Assistant" helps creators realize "one person becomes a team."

The "Baidu APP Digital Man Plan" combines digital human technology with AIGC graphic videos and TTS voice synthesis technology to customize real -life twin digital people for the media and creators. The creator input text can generate videos with digital host population broadcast. It not only ensures the accuracy of information broadcasting, but also has a multi -language oral broadcast and emotional recognition. It realizes AI driving for 24 hours. In the future, Baidu Mobile Ecology will also open up more lower -cost, more efficient "digital human abilities" from the fourth quarter of this year, helping creators to achieve "digital freedom".

Ren Zeping, a well -known economist, also appeared at the Vientiane Conference to predict the future economic development trend. He said: "In the AIGC era, Baidu APP, as the" outpost "and 'base", is the widest world of AIGC applications, and will also become a new AI infrastructure that everyone can use. 'The model of' will stimulate the greater creativity of the whole people. Many new models and new applications will break out. "

In addition to technology empowerment, Baidu Mobile Ecology also cares about the practical income issues of creators. In this regard, He Junjie pointed out that on the one hand, the intelligent search allows the content of the creator to connect more accurate with the user's needs, and smart recommendations make the creative content present a larger scale to the user; on the other hand, Baidu opens a variety of diversification for the creators In the monetization model, creators can obtain revenue through rich forms such as commercial orders, e -commerce in the station, e -commerce in the station, paid column, paid subscription, user appreciation, and questioning. In the past year, the number of authors who have achieved diversified income on Baidu platform have increased by three times, and the creator's business single revenue has increased by 10 times year -on -year.

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