In the first half of the year, the shipments exceeded 1.1 million units. Have you "adopted" a folding screen phone?

The relevant person in charge of the Ministry of Industry and Information Technology recently stated at the theme press conference of the "Industrial and Information Development" series of themes that China's consumer electronics diversified innovation achievements have emerged endlessly, and the modernization level of the industrial chain supply chain has steadily improved. The emergence, including the world's first consumer -grade foldable flexible screen mobile phone, the world's first stacking TV, etc., showing China's innovation capacity level.

Relevant reports of international data company IDC show that in the first half of 2022, China's folding screen products shipped more than 1.1 million units, an increase of about 70%year -on -year. In the context of the year -on -year decline of shipments in the smartphone market, the market segment of the folding screen mobile phone has still achieved rapid growth, and some products have shown the momentum of supply.

The screen folding brings freshness

The folding screen mobile phone is a double -screen display effect and convenient carrying through flexible screens such as flexible screens. From the perspective of the folding scheme, the current folding screen mobile phone has a variety of forms such as horizontal inside, horizontal folding, and vertical inner folds.

"The folding screen brings to the user first is fresh, because the screen folding is cool itself." Electronic product enthusiast Xiao Zhou introduced the reason why he "adopted" folding screen mobile phone.

Of course, the freshness brought by the folding screen mobile phone is not limited to the form of folding itself, but the "new gameplay" extended from folding brings users to users' experience that is completely different from the traditional straight screen mobile phone, and expands the mobile phone. the concept of.

The foldable screen provides users with a "new posture in the drama". "Like this folding screen mobile phone I am using, there is a 'tent mode'. In the bright screen unlocking state, the inverted mobile phone is placed in a 'tent', and the picture will be locked on the external screen display. You can directly use the external screen to watch the play. Swipe the video, no longer need to stand on the mobile phone. In addition, the large size advantage after the inner screen of the folding screen has also brought a new visual experience, and the effect is even more shocking. "Xiao Zhou said.

"The vertical folding mobile phone is simply a new generation of" selfie artifact 'for girls who love selfies -to find the best selfie angle to turn the screen, the lower half screen is used as a mobile phone bracket, the upper half screen previews, completely liberating both hands with both hands. In this way, you can enjoy the "concave shape" with the sisters. Moreover, the vertical folding mobile phone is only the size of the palm under the folding shape, which is convenient to put it in the pocket of clothes. "Xiao Yang, who likes selfies.

"Multi -screen interaction to watch two games at the same time"

Although the concept of folding screen is trendy, the cool effect brought by the hardware level is just the foundation. Those who really determine the user experience depends on whether the mobile phone manufacturer can create a set of application ecology that matches the logic with the folding screen at the software level.

Ai Media Consultation research data shows that when choosing a folding screen, more than 60 % of the users who are concerned about the folding screen mobile phone intelligent system. "Personally, I think a stable and easy -to -use split -screen operating system is particularly added." A netizen who often needs to process work information on the mobile phone said.

At present, the multi -task division display function has become the standard for folding screen phones. Users can write a minutes while participating in online conferences. While using social software communication work progress, check the data report through office software, which greatly improves the mobile office of the mobile phone. efficiency.

In addition to the operating system, the adaptation of the third -party application software level is also accelerating. Taking shopping software with a high frequency of daily use as an example, through the split screens in the application, the left half -screen can be used to browse the product list. View specific product evaluation on the right half screen, which helps users quickly understand the relevant products and make the final final. Buy decisions.

At the video application level, the advantages of the large size and split screen of the inner screen of the folding screen mobile phone are equally prominent. Through the split screen display function, users can watch multi -way content in some application software. "On my folding screen mobile phone, Software such as Migu Video can realize multi -way video support for sports events, so that users can use multi -screen interaction to watch the live broadcast of two games at the same time. Together to see which one has been. "A sports fans said.

Performance still needs to be continuously improved

In recent years, the folding screen mobile phone industry has developed rapidly. Driven by manufacturers such as Huawei, vivo, OPPO, Xiaomi, the folding screen mobile phone has undergone iterative optimization, and various new products are intensive.

Experts believe that the folding screen mobile phone is still a segmentation track that needs to be tested for a long time in the mobile phone industry, and the establishment and improvement of the folding screen ecosystem is not a day.

Many netizens introduced the poor experience they encountered during use. From the perspective of smartphone hardware indicators, due to the restrictions brought by the fuselage structure, the folding screen mobile phone still has a gap with the direct screen model in terms of body weight, battery capacity, heat dissipation performance, and screen resistance.

From the perspective of the price, most folding screen phones are still much higher than the same configuration of the same configuration, which has also become the main factor for many consumers to choose "continuing to wait and see".

Industry insiders pointed out that the folding screen mobile phone brings unique experience to users in some use scenarios, which has improved the efficiency of mobile phones to a certain extent and harvested a certain range of consumer groups. However, in the future, the market challenge of the subdivided track of folding screen mobile phones is still huge. To become a daily choice of most users from a wind outlet concept, the industry participants of the folding screen mobile phone are still far away. (Xu Jiawei)

(Source: People's Daily Overseas Edition)

【Edit: Fu Sakura】

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