Charging 29.9 yuan to get 100 yuan?Multiple apps have consumer traps

Charging 29.9 yuan to get 100 yuan? Multiple apps have consumer traps

Lawyer: Internet advertisers should be responsible for the authenticity of the advertising content

A few days ago, a number of consumers complained that they saw the "29.9 yuan recharge 100 yuan call fee" advertisement in multiple apps, but they encountered problems when recharge. After consumption, the consumer's 29.9 yuan stone sinks the sea, or only receives a high threshold coupon, such as recharge of 2,000 yuan to enjoy the discount, or it can be used for 20 months to complete these coupons. Lawyers said such advertisements are false advertisements and merchants should be punished. In addition, Internet advertisers should be responsible for the authenticity of advertising content.

Recharge calls scam appear in multiple well -known apps

Netizen Mr. Li said that after paying the parking fee in Alipay, he jumped out of the advertisement of "29.9 yuan recharge 100 yuan" advertisements. Out of trust in the platform, he clicked on this link and entered his mobile phone number.

"After clicking the recharge immediately, I did not receive the call fee information, but I received a text message that I needed to download the app." Mr. Li said that according to the SMS prompt, he downloaded a "small elephant to save money to save money money. "APP, after registering and logging in, he found that he was deceived.

"In the small elephant saving money app, I found that the recharge bill coupon is given. If I recharge 50 yuan, I can only enjoy a discount of 2.5 yuan. The recharge of 100 yuan can enjoy 5 yuan discount. Enjoy a 100 yuan discount of 29.9 yuan recharge. "Mr. Li said. He said that during this period, there was no prompt to say that the recharge of 29.9 yuan was a bill of call for 100 yuan. I later wanted to apply for a refund in the APP and did not find a refund way.

In this regard, Alipay responded to the reporter that since this year, the Alipay platform has continued to carry out special governance for malicious marketing behavior through daily inspections and fixed -point inspections received by user feedback. For false marketing and exaggerated publicity, the platform makes corresponding platform rules such as the "Interim Provisions on the Regulatory Promotional Behavior" and the "Rules for the Rules of Life Numbers", "Rules for the Rules of Number of Life Numbers" Governance and punishment. Since January 2022, a total of 2060 malicious marketing promotion links have been handled, and more than 400 illegal marketing merchants have been punished.

The reporter learned in the interview that there are not a few consumers who have similar encounters. The reporter found out that there are similar problems with multiple platforms. On the Baidu Speed ​​Edition, Sina Weibo, Mango TV, Himalayan and other platforms, similar pop -ups can also be seen. Click to enter the recharge interface. It can be seen in a screenshot provided by a consumer that the word "member price" of 100 yuan is very eye -catching on the interface of the payment of payment. In the small box at the bottom of the page, the gray word is marked with the "100 yuan bill coupon package: 20 5 yuan vouchers". Small gray characters at the bottom of the page are also indicated that you need to download the "Magic Rights" APP to receive coupons.

In addition, the recharge platforms in the future are also different. According to incomplete statistics from reporters, in addition to "magic rights", there are also "Huihui Guide", "Yuecheng Calculatory Fees", "Shopping Cats", "Provincial and Provincial", "Come to the Provincial", "Meow", "Rainbow Box", "Rainbow Box" Dozens of platforms have been complained.

At present, netizens who have a large number of complaints on the recharge trap on the Internet have requested and received the refund of the other party through various channels, but more people feedback, these 29.9 yuan "water drift".

The lawyer said that the platform is also responsible

Chen Yinjiang, Secretary -General of the China Law Society Consumer Rights Protection Law, believes that the advertising content of the merchant attracts consumers with the advertising content of "29.9 yuan to recharge 100 yuan". In fact Only the amount can enjoy the relevant discounts. This advertisement is obviously suspected of deceiving and misleading consumers with false or misunderstandings. It is suspected of violating the relevant provisions of the "Advertising Law" and should be punished accordingly according to law. "In this case, the Elephant Save APP is equivalent to advertisers. It should be responsible for the authenticity of the advertising content, and it should also be responsible for the damage to consumers' rights and interests. The Alipay platform is equivalent to advertising publishers. The advertisement of 100 yuan phone bill has false or misleading, and it still publishes such advertisements to advertisers, and should bear joint responsibility with the advertiser. "

In response to this kind of scam, the lawyer of Beijing Yunjia Law Firm Zhao Zhao said that the content of the 100 yuan call fee of 29.9 yuan is inconsistent with the actual, and even suspected of fraud. Merchants who launched this activity need to be responsible for this, and they need to fulfill their corresponding contract obligations to consumers in accordance with their commitments, and they need to bear the legal responsibility of refunding one compensation for fraud.

Technical aspects need to improve inspection measures

Why do such advertisements appear a lot? Some people familiar with the matter told reporters that for the platform, the difficulty of this kind of advertising governance is that they are not traditional advertising positions, but on the ads of ads next to the app, payment results page, jumping pages and other plugins , Not directly on the platform. "These sites are sometimes advertising positions of third parties, and sometimes the jumping advertisements that jump out of the hijacking system. This is difficult to manage. The platform can only be inspected or relatively directed." For the governance of false advertising, the platform should improve the corresponding technical treatment measures.

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