On the eve of Double 11, the core team of Taobao Tmall Women's clothing appeared in Guangzhou, and launched the "1 billion club" with 28 businesses

Author:China Economic Network Time:2022.09.22

On September 22, Qiao Qiao, general manager of Taobao Tmall Clothing Fashion, led the core team to Guangzhou to communicate in depth with 28 Tao -based merchants, and set up 1 billion clubs on the spot -the service of 1 billion consumers and sprinting 1 billion stores complement each other complement each other complement each other. Essence

Qiao Qiao mentioned that clothing is a repurchase industry, not a short -term ROI, but also pay attention to repurchase, joint belt, and customer operations. In the future, we will pay more attention to what consumers want. The core is supply and users catch them. Supply and product supply and content supply. Why pay attention to content, not because short videos and live broadcasts have traffic, but to use content, which can better pass the selling point.

In Qiao Qiao's opinion, everyone has a little bit of the flow of traffic, and it is possible to be on the so -called content platform, as long as the content is good; but on the consumer platform, the product is not good, and the contents are useless.

It is understood that after the integration of Taobao Tmall, the core team of the women's clothing was the first time to go to the front line of Guangzhou's clothing industry and finalized the cooperation agenda with the merchant. On -site merchants said that Taobao Tmall has always been a business market that continues to operate and can continue to determine growth.