Liu Xiaogang of Zheng'an Health: Digital therapy has developed to the stage of pursuing effectiveness

Digital therapy is gradually landing from the conceptual state. With the continuous change of technologies such as the Internet, the Internet of Things, big data and artificial intelligence, digital technology is further integrated with the ecological ecology of the traditional medical industry. Digital therapy, as a new conceptual medical method or digital health solution, has attracted the attention of a large number of companies and capital in the past few years, and is one of the winds in the past few years. Now, startups such as Zheng'an Health have pushed the product to the eve of listing.

But digital therapy is still a new thing, and its definition and business model are still evolving. "Future Health" will focus on digital therapy, inviting the founder and CEO Liu Xiaogang, the editor -in -chief of the Health Health of the positive shore, to analyze the digital therapy yesterday, today, and tomorrow.

In Liu Xiaogang's view, digital therapy has developed to this day, "effectiveness" has become a very important point. "Before that, I just paid attention to the management of the disease, and now I have to pay attention to the entire course of the disease, especially to determine the clinical end. To allow patients to improve significantly, or even directly cure, this is the direction of research and development ","

"For a certain disease, it is like a drug. It should be a product with very clear clinical verification effectiveness." Liu Xiaogang said.

The healthy digital therapy of Zheng'an is based on the approval process of medical equipment, but Liu Xiaogang believes that it may not have to take this path. For example, several celebrities in the United States have not taken FDA approval, but their core is to obtain a lot of effect verification in clinical practice, which has been recognized by some insurance companies and has completed commercialization.

Domestic digital therapy will still be based on the hospital in a short period of time, which is also the thinking point of the path selection of the health of the health. At the beginning of the company's establishment in 2019, Liu Xiaogang actually thought of providing more consumer -level services directly for patients, but in the process of subsequent, he still believed that admission was the most practical and reasonable commercialization path.

They are currently cooperating with Internet medical companies like Weisai, and doctors recommend to applicable patients. Patients have been treated after paying. This path has been opened. After the products are further obtained from the review and approval of relevant departments, the development of the market in the hospital will also become one of the core tasks.

The current products of Zheng'an Health are relatively focused on the field of mental illness, especially insomnia. Liu Xiaogang believes that chronic diseases are more suitable for the research and development of digital therapy. A few common chronic diseases, such as breathing, cardiovascular, metabolism, and tumors are all areas with concentrated digital therapy.

Slow diseases will also involve psychotherapy, or intervention of lifestyle. Digital therapy cannot directly act on tumors, but some negative symptoms brought by tumors, including pain, fatigue, etc. Digital therapy will be a better solution.

"From this perspective, digital therapy can cover much more than we imagine. In my opinion, most of the indications can actually be covered by digital therapy." Liu Xiaogang said.

For the industry chain of digital therapy, the industry has some consensus. The upstream service providers such as Zheng'an Health are mainly products. Internet hospitals and physical hospitals can be chased throughout the chain.

Therefore, in the next three years, Liu Xiaogang thinks that the most important thing is the product. "Everyone will choose the optimal cost -effective product, so the most important thing we do for commercialization is to do the best product. The product is good, and the commercialization will natural It belongs to a coordinated character to cooperate with the platform to provide better services. Then our own active work core is to improve our product power. "Liu Xiaogang said.

Author: Zhang Hao, Yu Shiqi

- END -