Why does the waterfall screen, lifting screen, and non -alien screen disappear?

Author:Technology fox Time:2022.09.22

The history of the evolution of smart machines is actually a history of continuous evolution.

On January 9, 2007, Jobs, wearing black turtleneys + blue jeans, released the first iPhone at the San Francisco Apple Conference. Because it killed the physical keyboard occupying half of the front area, it became a giant screen mobile phone at that time.

On October 25, 2016, the first MIX appeared. It should be the most shocking product ever in the history of Xiaomi's history. As a rare design -driven product under Xiaomi, MIX has a profound impact on subsequent mobile phones.

The reason why these mobile phones are enough to occupy a place in history. The reason why they are so attractive is that the ultimate dream of users' pursuit -a mobile phone form with a screen on the front.

Now, the full -screen mobile phone is closest to this form. In terms of form, there are many types of lift, water droplets, digging holes, bangs and other types. However, a waterfall screen that also pursues the proportion of extreme screens began to disappear.

When it comes to the waterfall screen, I believe everyone is no stranger. It is essentially to further the screen curvature, and the shape has changed from slightly to nearly vertical, close to 90 ° near the right angle.

And because the middle frame of the fuselage is further squeezed, some mobile phones even cancel the side keys. When looking from the side, the screen is like "flying down three thousand feet", and the name of the waterfall screen comes from here.

In terms of relationship, the waterfall screen and the original curved screen are closer than today's mainstream micro -curved surface and initial curved screen. This is because when the curved surface was born, due to dazzling skills and marketing purposes, the curvature rate was very radical, and even some of them were not true.

For example, Samsung and LG released Galaxy Round and LG FLEX in 2013, and the upper Wolong Phoenix chicks. One left and right, one up and down and inward. Bending is indeed more fitted with the palms, but it also causes the screen depression to be very weird. Therefore, they have not become too large.

By 2014, the Galaxy Note Edge released by Samsung was much practical. The side screen followed the Windows fast column and supported the rapid startup application and plug -in functions. In addition, it can be smoother when sliding from the edge. It is more unique than a line -screen mobile phone.

In 2015, Samsung Galaxy S6 Edge can be regarded as a truly curved trend. The symmetrical dual -curved screen has a harmonious aesthetic. At the same time, it is for the first time to let consumers know that the original screen can be displayed like this.

The sales of Galaxy S6 Edge are directly full of sales this year, and the concept of curved surface = flagship has also been successfully established, becoming the choice of mainstream flagship mobile phones outside Apple.

However, it should be noted. The maximum curvature radius of the Galaxy S6 / S7 Edge of this time period is 12R, which is much higher than the current micro -surface, which is very easy to touch.

So in 2017, Samsung began to reduce the screen edge rate of the Galaxy S8, and tried to solve the problem of errors, green edges, and falling intolerable.

Until 2020, the curvature of the S20 series was optimized, and a good balance value was found in the side sliding feel and visual aesthetics. This is also the "micro -curved" solution that more people can accept.

It is the time when the pioneer of curved screen pioneers transition from "curvature" to "micro -screen", the full screen has also begun to popularize. Screen ratio and narrow bezel were the most effective means of publicity at that time.

When the lifting camera allows the upper and lower frames to retreat, the narrowing of the left and right frames becomes the only choice to increase the screen ratio.

Different from the "restraint" of Weico, the waterfall screen is very "unrestrained". It does not care about reflective and green edges, and is willing to abandon the physical button.

However, the benefits are also obvious.

1. By the degree of recognition. I believe that when you first use the curved or waterfall screen mobile phone, you will definitely watch the feeling of falling from the side from the side.

2. Reduce the black frame on the front as much as possible, reduce the raised buttons on the edge, and the visual perception is more pure.

3. Relieve the thickness of the mobile phone.

4. The curved glass makes the phone very three -dimensional and more textured.

5. Propaganda advantages: Manufacturers can develop side screen touch functions based on side screens to simulate physical shoulder keys. The proportion of screens became the main selling point at that time.

So how exaggerated the screen ratio of the waterfall screen is? Even the Samsung S22 Ultra released in 2022 in my hand, the screen ratio only reached 90%.

The NEX3 released by vivo in 2019 was 93.5%, and the Mate 30 Pro released by Huawei in the same year was 94.1%. (Data Reference Source: Mobile Performance Ranking APP)

However, although the waterfall screen brings outstanding screen ratio and visual perception, it has also laid obvious defect foreshadowing because of the larger curvature of traditional curved surfaces. In fact, it is generally more disadvantaged. for example:

1. Touch

This problem is old -fashioned that because the palm of the palm is easy to close to the screen when holding, the system will mistakenly think that there is a finger operation, which causes mistakes.

In general, as long as it is a user who has used curved screen mobile phones, this is more or less encountered. Because the waterfall screen is more radical, the probability of errors will not rise.

The anti -error touch at the software level is not as good as the hardware level. This is a congenital factor. As long as the screen is still the principle of the capacitor screen, there must be a possibility of error. 2. Visual effects such as reflective and green edges.

Although the screen ratio of the waterfall screen is high, it is actually sacrificing the quality of the edge.

The extremely high curvature causes the light to more or less change the color changes through the curved refraction, which significantly increases reflective and green edges, and even destroys the visual perception of integrated.

3. The display area is wasted

The screen itself is used to see, but the more curved the curved surface, the less what the user sees. When watching movies with a waterfall screen, the subtitles will be bent; when playing games, only a part of the mobile phone can be on the side of the phone.

Although the software chamber offered the tuning and adaptation based on these issues, no one can ensure that hundreds of millions of software on the market can be fully solved.

4. Infinitive drop

Because the waterfall screen mobile phone has more display area than the traditional mobile phone, the anti -falling ability decreases directly, and the maintenance cost of maintenance is generally higher due to the custom attributes of the screen itself.

According to the official maintenance price of Huawei, Mate 30 Pro's waterfall screen maintenance price is 1499 yuan.

Therefore, the actual disadvantage of the same -source waterfall screen with the curved screen is the super double the ordinary curved screen.

Of course, there is the most important point::

5. Price factor.

Traditional curved surfaces have at least room for price. The birth of the waterfall screen mainly stems from the improvement and new application of flexible screen technology. Therefore, it is higher than the traditional curved surface requirements, and the cost naturally increases.

If the price of the waterfall screen given by mobile phone manufacturers is the same as normal mobile phones, even if this new technology has flaws, it does not affect some people to experience early adopters. There are some opportunities for popularity.

However, as a representative of the flagship screen in the eyes of manufacturers, they will only set the price higher. At the same time, it is difficult to cause the trend because of too few models.

In addition, after a round of knowledge accumulation, consumers are no longer simply small white, and the concept of consumption is more rational.

It is no advantage to simply rely on screen ratio to make marketing concepts. Users pay more attention to the overall parameters of the screen, such as screen substrates, color gamuts, brightness, color accuracy and so on. Therefore, in general, the waterfall screen is not as popular as the manufacturer thinks in the group.

The market itself is profitable. When the manufacturer finds that it is unable to fill the custom cost of the waterfall screen through the profit, it will naturally choose other solutions.

Therefore, you can see that vivo's waterfall screen NEX3 is gone, and Huawei Mate 50 series also abandon the waterfall screen design. Although some of the Honor models are still promoting, the waterfall screen cannot be called mainstream.

Of course, despite the obvious shortcomings of the waterfall screen, it still does not prevent anyone liked. Some people only like direct screens, but there are indeed some people think: Wow, the waterfall screen is really cool. This kind of like is understandable.

The waterfall screen is radical. This is because consumers hate the unchanged market, but at the same time, consumers are also sensitive, and they will also reserve opinions on the design of "too hot". How to balance the relationship between them is a deep learning for manufacturers.

However, if it is rotten from a large number of manufacturers in 2022. Instead, I like the innovative spirit like the waterfall screen. And the same period as the waterfall screen is the lifting screen of vivo, OPPO, OnePlus, and Redmi. There are also traditional screens that adhere to the 16: 9 ratio and 16 series such as the 16: 9 ratio.

Either innovation or radical, at least much better than the uniform market. Even if they did not become the mainstream in the end, at least in the eyes of many users, they left a shining glory for that era.