SA: Apple TWS headphones have a narrow market share, but still maintain a leading

Driving China September 21, 2022, recently, the market research institution Strategy Analytics released a report on the 121st report that Bluetooth TWS headphones will grow in 20022 and 2023. Apple continues to lead, but due to inflation, people turn to cheaper equipment, and their market share is shrinking.

The report shows that India is the fastest national and regional growth of the TWS market. By 2022, it will exceed the Western European market and will surpass the North American market in 2023. Analysts believe that major manufacturers such as Apple, Xiaomi, Realme, JBL, Vivo, OPPO, Samsung, and other major manufacturers will face the risk of reduced share of Bluetooth devices. It is expected that Apple will still lead the TWS headset market.

It is reported that in the second quarter of 2022, the world ’s personal intelligent audio equipment shipments reached 98.1 million units, a year -on -year decrease of 1.7%. As the world's third largest personal intelligent audio equipment market, India achieved adversity in this quarter. A significant increase of 55.0%. However, India's growth is not enough to offset the overall decline in the global market, of which the United States has dropped by 1%and China has decreased by 13%. TWS is the only personal intelligent audio equipment category that has achieved growth, an increase of 8%to 63 million units.

Among them, the top five TWS shipments in the second quarter of 2022 were Apple (27.8%), Samsung (9.3%), Xiaomi (5.3%), Boat (5.2%), and SkullCandy (4.1%).

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