Rural revitalization helps farmers, postal "919 e -commerce festival" and 2022 Live Live E -commerce Forum held in Sui

Text/Yangcheng Evening News all -media reporter Hang Ying

Photo/Interviewee provided

On September 21, the postal "919 E -commerce Festival" and 2022 Live Live E -commerce Forum co -organized by China Post Group Co., Ltd. and co -organized by the Listing Live Broadcasting School were successfully held. There are three exhibition areas of local product areas, well -known product areas, and consumer assistance districts, including 20 local agricultural agricultural products such as Jiangfengmi, Zhouxing Horseshoe Cake, and Longda to participate in the product exhibition.

20 local agricultural and ecstasy brands participated in the exhibition

This forum through authoritative interpretation of preaching policies, exploring the development trend of the live broadcasting industry industry, sharing successful experience of well -known enterprises and anchors, etc., and making the event into an important forum with high influence in the live broadcast field, which attracts more live broadcast e -commerce companies related companies And talents, actively pay attention to and support live e -commerce companies to help farmers, and promote the sustainable and healthy development of rural revitalization industries represented by postal.

Activity site

The postal "919 · E -commerce Festival" is a national marketing activity with the theme of "Postal 919, Bumper Harvest and Happy Purchase" of China Post Group. This year is the sixth session. As one of the "Golden Autumn Consumer Season" series hosted by the Ministry of Agriculture and Rural Affairs, this year's "919 E -commerce Festival", the entire event is based on the postal e -commerce platform "Postle.com". The shop owner (post shopkeeper) and suppliers have given different ways of marketing subsidies, which invested over 1 billion yuan in total. Top Ten Activities ", through close cooperation with the majority of farmers, farmers and rural cooperatives, integrate upstream high -quality agricultural product resources and brand industrial products resources. Based on the postal and postal logistics system," agricultural products return to the city and industrial products to the countryside ". Bring the first -hand fields to urban residents, bring quality and cheap home appliances and daily necessities to rural residents, and meet the needs of residents in different regions for a better life. In 2022, China Post created a total of 857,000 single agricultural products and 81 million -level industrial products, which expanded over 420,000 post -music purchase franchise sites.

Postal "919 · E -commerce Festival"

Under the construction of the Guangzhou Municipal Government, the live broadcast e -commerce has now become a new business card in Guangzhou. The Guangzhou Live E -commerce industry presents a good development trend of the broadcast and live broadcast of the city. Guangzhou Post is closely attached to the trend, and the training school with the digital economy (live broadcast) of Guangzhou City integrates the live broadcast model into the marketing matrix of Guangzhou Post. Based on the postal service network of the post, it has established more than 1,000 agricultural product bases across the country and formulated by facilities. The rigorous selection and after -sales mechanism supply chain, allowing fields to presented to urban residents in a live broadcast manner. With the help of Douyin public domain traffic and post -music private domain traffic, the sales scale was sent to millions of households through postal logistics. Creating profit and profit for farmers, allowing residents to enjoy better products, and implement the strategic deployment of postal service rural revitalization.

Source | Yangcheng Evening News • Yangcheng School

Editor -in -law | Hu Yan

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