The deepening value of the one -grammar merchant comment 丨 Lululemon launched the retail space of yoga daily activities is to experience the experience

Author:Cover news Time:2022.06.22

Lululemon launched an offline event on "Yujia Cong" on the International Yoga Day

On June 21 "International Yoga Day", the sports lifestyle brand Lululemon held more than 30 offline yoga training activities in more than 20 cities including Qingdao, Guangzhou, Suzhou. The theme of the activity is "Seeing on the Put on the Pad", which aims to feel the positive energy brought by yoga, and find "Yujia" on the yoga mat. It is reported that the event has attracted thousands of community partners to participate, and will then land in cities such as Tianjin, Ningbo, Dalian, Xi'an.

Dorji: Lululemon's success is the spiritual connection of the inner end of yoga clothing. This connection with consumers through the completion of "social" is the offline scene; that is, consumers buy a pair of yoga pants from Lululemon, but they are quite equivalent Yu got a channel to enter this connection. Similar to Apple's strategy, Lululemon also positions the anchor of value on services and attaches importance to virtual experience. This experience is to achieve a closed loop in social scenarios. Although the traffic dividend of the new consumption has not yet ended, it is more and less practical, which means that the extensive conquest era is over. "Users provide better experience and services. From this perspective, Lululemon provides more offline activities.

Samsung distributor's backlog of smartphone inventory up to 50 million units

According to sources, Samsung distributor's smartphone inventory is as high as 50 million units, most of which are the positioning of the mid -range Galaxy A series mobile phones ... Samsung's goal this year is about 270 million smartphones, 50 million units account for them. 18%, this ratio is not too healthy, healthy numbers are about 10%.

Qi Shi: In the market other than mainland China, Samsung is still the boss brand of Android machines. The result of long -term lack of strong competitors is that Samsung has insufficient experience in inventory management, which has caused the backlog of inventory. Under the macro background of the global economy, consumers' willingness to change the opportunity will be further reduced. Perhaps the price reduction may not be able to quickly solve Samsung's inventory backlog problem.

Xiaopeng Automobile reached a cooperation with Xiaoca to promote the intelligentization of the vehicle system

Xiaopeng Automobile has achieved cooperation with Xiaolou. Based on the advantages of their voice, the two parties will optimize the interactive experience of the intelligent voice question and answer of the vehicle scene. According to reports, Xiaodu provides encyclopedia, calendars, calendars, translations, characters, geography, history, sports, film and television, 100,000 why and other related issues. A series Intelligent development of vehicle systems.

Gragon: With the "Internet era" "to the" Internet of Things ", the automotive industry has gradually moved towards intelligence. More and more car companies have chosen cross -platform cooperation with Internet companies, and have deployed intelligent technologies, hoping to make cars have the ability to perceive the scene and create new value for people's "mobile third space".

Yu Minhong: The anchor with the goods needs cultural training, and will open New Oriental E -commerce School in the future

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New Oriental founder Yu Minhong mentioned in a live broadcast on the 20th that the e -commerce school may be opened in the future. The Internet celebrities and anchors of e -commerce live broadcast now require a cultural training, and this cultural training can be done by New Oriental. We plan to open an e -commerce school, not to make money, but to allow the overall level of Chinese anchors to improve a level. If it is established, I will go to class in person and let Dong Yuhui and other famous anchors go to class.

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