My Entering Boic Story • Large Platform ｜ Wang Haoyang: The overflowing effect of the Expo will accelerate the "exhibit product"

The autumn rain is moist, the autumn wind is cool, and the golden autumn September is ushered in. The pace of the Fifth Expo is getting closer and closer, and "My Entry Story" has also been known and concerned about more and more people. Friends who participated in the Expo and followed the Expo, and used their sharing to depict a "common memory" about the Expo. On June 1st, we launched the "My Entrance Story" collection event, and in July and August, we published a number of outstanding works around the theme of "big strategy" and "big markets". In September, we will continue to share the "My Graduation Story" around the theme of the "big platform", telling the "overflow effect" of "exhibit products" and "exhibitors" and "exhibitors" and "exhibitors". Let's hold the "Golden Key" of the Expo in the "Expo Story", to go to the golden autumn appointment to share the golden future!

Alibaba Group B2C Retail Division Vice President

Wang Haoyang

Since the first opening of the Expo, Alibaba has actively participated as buyers. The Expo has set up a big stage for overseas brands, while Alibaba laid the "fast lane" for them.

As an imported retail platform owned by Alibaba, Tmall International is committed to providing Chinese consumers with imported good things from the world and direct overseas lifestyle to promote the further release of Chinese consumers' "buying global" kinetic energy.

In recent years, it has gradually become a "standard" path for many overseas brands to enter China at the Expo and its debut in Tmall. Thanks to the spillover effect of the Expo, more and more exhibits of the Expo have transformed into Tmall International products, entering millions of households in China. I participated in the Expo for four consecutive years, and I was fortunate to have witnessed the steady development of Alibaba imports with Tmall International as its core. Some of the time to entertain me was particularly impressed. At the 3rd Expo, more than 100 global FMB Group and brands such as Shiseido, Estee Lauder, Johnson & Johnson, and Nestlé reached new products with Tmall International to achieve new products from the Expo to reach the Chinese market quickly through Tmall International.

In 2021, Tmall International joined hands with thousands of overseas small and medium -sized brands to participate in the Fourth Expo. Among them, the Canadian Western Ginseng Brand Dashan Xing exhibited new products such as Citibin Substation Coffee and Citibin Milk Tea for the first time in the Expo. Then they were launched in Tmall International for consumers to buy directly; Japanese skin care and healthy food brands FANCL is in The new health food for Asia in the Expo is released during Tmall's "Double 11"; the New Zealand Meluka honey brand Kangvi He has the new olive leaf essence series and medical honey exhibited at the Expo. The start ... Not only that, during the Fourth Expo, the Tmall International "National Explosion" contracted plan officially signed a procurement plan with the Canadian Western Ginseng Brand Dashan Bank and the New Zealand Meluka honey brand. Bird's Nest, Korean Korean Ginseng, Iran Tibetan Safflower and other five major nourishing industries in the world reached cooperation to increase the introduction of the number of industrial band brands, while jointly incubating new products and accelerating the "exhibit product" of the Expo.

At these moments, I deeply felt the huge energy from the combination of "Expo+Tmall International". At the Expo, we met new friends, expanded the circle of friends, reached a lot of cooperation intentions and signed a procurement plan, and opened a "convenient door" for overseas brands. During the "Double 11" period of Tmall every year, I borrowed an opportunity to host the Expo. A number of new products realized the "one -second transformation" from exhibits to goods, so that overseas brands can share the large Chinese market, so that Chinese consumers will not leave home without leaving home. "Buy the world".

The picture shows the cooperation signing ceremony of the 3rd Expo Zhejiang Provincial Key Import Platform Promotion Conference

At the first expo, Alibaba announced the "big import plan" in the next five years. As of now, we have completed the predetermined target for three consecutive years. The "Great Import Plan" is not only an echo of the national strategy, but also shows Alibaba's confidence in leading the country to lead the new globalization process. The Expo is a concrete practice of further expanding opening up and actively expanding imports. This is not a general exhibition, but a major policy declaration and action of China's active opening market. In the future, Alibaba will continue to use this significant international event to build a new type of global trading platform of free, open, general, and inclusive, writing the gorgeous chapter of consumers' "global buying" and "global sales" of enterprises.

Wang Haoyang, Vice President of Alibaba Group B2C Retail Business Group, has been engaged in international exchanges and cooperation for a long time. Since entering Alibaba in 2015, Mr. Wang Haoyang has deeply participated in the development of cross -border business construction.

Participate in the "My Entrance Story" solicitation:

No matter what you or your institution have participated in, experienced, witnessed the bits and pieces of the previous Expo, or you can feel the changes brought about by the Expo to work or life. Welcome to the experience of your experience or life. Know the story tells us.

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