Will the strong upgrade of the ULED increase the suffocation of Samsung?

Cici || Comments

In terms of sales, the Chinese color TV brand has not been afraid of anyone. However, in the high -end flagship market that values ​​comprehensive indicators such as brands, quality, service, and technical leadership, this strength will not work. They are in the transformation period, and they have indeed encountered a strong challenge of powerful foreign brands.

In front of the enemy, the result of retreat can only be exchanged for high -end shares. For strong enemies, in order to rise in the Chinese color TV industry, there must be a leading brand that is brave. In fact, in recent years, with the rise of domestic first -tier brands, they have launched effective attacks on the international leading brands such as Sony and Samsung and achieved great achievements.

The game rules of the high -end flagship market are changing, which is the first change. In the past, in the high -end market, it was almost the world of foreign brands such as Sony, Samsung, and LG. Now this situation has completely reversed. The main manifestation is that Chinese brands have continuously introduced new high -end flagship products that lead the trend. While whale swallowing the above -mentioned foreign brand market share, it has also established a trend of control with the times consumption.

Take Hisense, the most powerful ULED product that has just been released so far, once again refreshed the new height of high -end flagships, showing its own backlight advantages strongly, and further aggravating the suffocation of foreign brands.

According to reports, Hisense officially released a new generation of display technology platform ULED X, and launched heavy new products such as U8H and UX based on this technology platform, so that good picture quality is truly integrated into the environment and loyalty to the scene. Hisense TV product manager Li Minhua said that as a masterpiece of industry reference images, the biggest innovation of Hisense U8H is to increase the accuracy of lighting from 12bit to 16bits, realize 4096 × 16 intelligent light control, and the comparison of environmental light has reached three times that of OLED. With the intelligence of the environmental light, accurately perceive the changes in the environment of the user's viewing environment, there is good picture quality in any environment.

The change in the purpose of improving the quality of the picture is precisely an important measure to hit the hinterland of foreign brands. For a long time, the important reason for their prestige in the minds of consumers is to adjust the picture quality adjustment technology. The panel of the same quality will show the greatest degree of beauty under the blessing of their chip image quality adjustment technology. However Now this advantage is being accelerated.

U8H uses a miniled backlight module with more than 2,000 partitions. With the cooperation of nearly 10,000 high -light MINILED chips, it achieves more fine light control. In terms of image processing, the first 8K AI image quality chip with Hisense independently developed, 10,000 Level partition processing algorithm to solve the sense of hierarchy and halo problem of traditional TV image. At the same time, in terms of light source scheduling, the 1+N distributed driver chip architecture is adopted, and 608 driver chips are used to achieve 5 times precise light control. In the industry, the U8H reached 1%small window 2000 Nitt stable peak brightness for the first time, realizing the dynamic range of OLED 2 times, the details of the dark field are not lost, the details of the bright field are not exposed, and the picture is more transparent.

Obviously, compared to the previous generation of products, the U8H realized a comprehensive improvement improvement and improvement, thereby perfecting the quality of the picture. This is a classic epitome of the innovation iterative and upgrading of China color TV for decades like a day, 6 ULED products, and finally created the industry's amazing masterpiece.

Once the two forces meet, the fierce battle is inevitable. For excellent domestic color TV brands, the stronger the challenge, the greater the toughness and ability to show.

The pressure from Samsung Samsung will not disappear automatically. Only by its own strength can it eliminate this gap. The fierce medicine that is cured is the situation where it is placed in a dead land. Through multiple rounds of Nirvana, the overall strength can only change. The success of Hisense ULED is by no means a result of a different approach, but a reflection of increasing technological investment and innovation. From chasing to surpass, ten years of high -end flagship benchmarks established by ULED, in achieving the high -end flagship market While the gameplay is controllable, it is also becoming a new height that others are difficult to reach.

[Mori Technology: It aims to move you with more comprehensive analysis and more objective originality! Thank you for your reading! Welcome to leave a point of view to jointly contribute to the healthy development of the technology industry. Friends who are interested in technology, please click Follow "Sen Technology". .

- END -