Cross -border empowerment 丨 taste a cup of "Journey to the West" Chinese taste

Heroes Classic Liu Lin Drunk Westward Journey to the West, Movie and Television Classic Ewan Chinese Taste

"Large Journey to the West" joint model new product release launching ceremony

On September 20, the new product launch conference of the Westward Journey to the Westward Journey to the Westward Journey to the West Film Circle. The classic IP and the famous brands of Western Film and Television continued to explore the new possibilities of deep cultivation scenes, breaking the circle, and empowering the development of the industry. Huang Xiansong, general manager of Xiying Group, and the chairman of Liu Lin Liquor Group Fu Xiaotong jointly launched. Xiying Media and Xi'an Yue Liuyun Network Technology Co., Ltd. signed a strategic cooperation agreement. Essence

Signing a strategic cooperation agreement

Unlock the classic plot to build an immersive consumer scene

A glass of phoenix wine is inherited for three thousand years. It is a classic. A "Journey to the West" for more than twenty years, precipitation into a cultural phenomenon, is a classic. When the classics encounter classics, continue to write a new model of cross -border integration of the brand. In terms of release, a series of products such as "Ancient City embraced each other", "Great Saint Marry", "Moonlight Treasure Box (Drunk)" and other series of products are wonderful. With classic plots and characters as elements, in -depth innovation interpretation, unlocking diverse gameplay, building consumer scenes The feeling of immersion is given to brand trends, personality, and cultural labels, meet the diversified needs of consumption in the new era, and open a new chapter of domestic goods stories. Lead everyone to return to the story and immerse life.

Continue to release the copyright -rich effect to promote the high -quality development of the copyright industry

West Shadow has more than 60 years of deep film and television culture accumulation. He has produced many classic films such as "Old Well", "Red Sorghum", "Shuangqi Town Swordsman" and "Journey to the West". "Putting Terrace", "Love to You", "Juvenile School 2", "On the Fields of Hope", "Millennium Shaanxi cuisine" and other more than 40 film and television works, which have collected more than 300 film and television copyright rich mines.

In recent years, Xiying has carried out a series of measures such as the protection and restoration of copyright resources, the layout of the classic IP industry chain, and the development of digital new technology and the fusion of the copyright industry. The entire industry chain promotion and application of the other fields achieves a copyright income of hundreds of millions of yuan.

"Journey to the West" stage show

Under the new opportunities of global digital development, Xiying accelerates the layout of the digital economy. Based on blockchain technology, the first domestic vertical professional film and television digital collection platform has been built, with the core of "high -quality film and television IP creative transformation", and achieves new development such as digital collection, multi -dimensional art creation, and film and television experience. Promote the in -depth integration of digital new technologies and copyright industries, and continue to expand the copyright industry to the digital new format.

Digital collection

Deeply cultivate the industry and move forward. Under the "two -wheel drive" of the protection and development of copyright resources, Xiying will accelerate the coordinated development of film creation and copyright promotion, and continue to dig deeper to create high -quality copyright resources, create a diversified copyright trading model, and strengthen the use of digital copyright promotion. Continue to promote the high -quality development of the copyright industry.

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