"Change the doll" became popular, and can you make money for the "dressing and dressing" of Buwa?

The Yangtze River Daily Da Wuhan Client September 20 (Trainee reporter Li Yizhen) "Zhen Huan Biography Blind Blind Doll" "Smile Ling Na Belle" "Ethnic Style, Lolita Wind Doll Reconstruction" ... Now, open the social platform , More and more styles of different styles and unique features. Behind them is the emerging occupation derived from the gradual circle of the tide.

In recent years, with the rise of the consumption power of Gen Z, more and more popular tide play IPs have emerged on the new consumer tracks, DIMOO, Labubu, Lingna Belle, etc. With the image of either cute or individual, they hit consumers' hearts. For the generation Z, customized and exclusive words have been inevitable. Behind the tide, in addition to the increasingly mature second -hand trading market, the profession of "changing the baby" has emerged.

Today, the relevant "Baby Tutorial" video can be seen on platforms such as Xiaohongshu and WeChat video. Modifying colors and custom clothing are more common operations in "changing baby". In order to adjust the character atmosphere and the transformation from expressions to overall decoration, it also reflects the innovative ability of a "change of baby".

Searching for "changing baby" on Xiaohongshu, the number of views under this topic has reached 13.65 million. In addition, "change the baby" also formed a sales market from the brand, type to the transformation part.

Hubei Wuhan's handmade blogger "Little Fish Sauce" was uploaded to transform the doll tutorial and changed the finished product display, and 23,000 fans were harvested on the Xiaohong Book platform. In her shop, there are many separate parts of the parts sold, allowing dolls to stand skeleton, magnetic glass eye beads, and magnetic eyelids. With the tutorial, consumers can also try to complete the transformation of the doll by themselves.

For a long time, Tide Play has a strong "circle gathering" ability. People who love the same kind of tide play are more likely to form a type of social circle, sharing, grass planting and exchange with each other. A friend who worked in Wuhan and has been in the circle for nearly three years told reporters, "There is an extension in the blind box called 'Emotional Standard", everyone has a childlike heart, and it is very valuable. The process of being accompanied by healing is also cured. "

【Edit: Wang Rongfei】

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