Thirty -five years of the Internet, the Internet products that we say goodbye in those years

On September 20, 1987, the Western World received a letter from China for the first time through the Internet.

"Across The Great Wall We Can Reach Every Corner in the World" ("Cross the Great Wall, Go to the World"), this is China's first email and the beginning of the Chinese Internet for thirty -five years.

At 21:07 on September 14, 1987, China's first email was sent from Beijing to Germany. Sended on September 14, 1987, received on September 20, and walked for 6 days.

It was not easy to ask the world in 1987. All kinds of inconspicuous small obstacles made the emails sent on September 14 after 6 days before arriving at Karlsroe, Germany.

On April 20, 1994, China ’s National Computer and Network Facilities (NCFC) projects were connected to the 64K international line of Internet. Since then, China has been officially recognized as a country with a full -featured Internet.

In May of the same year, under the registration of the father of China's Internet, Qian Tianbai, the top domain name ".cn" in China was born.

In 1996, China's first Internet company "Erhai Wei" billboards

but,

——How ’s Chinese people in the 1980s are from the information highway?

—— Just twenty or three decades, the Chinese Internet is glorious.

It is a pity that Er Haiwei, who made this slogan, closed in 2004 and retired in 2004, and he could not witness himself.

According to the data of the "30th China Internet Development Status Statistics Report" released by the China Internet Information Center (CNNIC), in the first half of 2012, the number of netizens who accepted the Internet through mobile phones reached 388 million. In contrast 380 million, mobile phones have become the largest Internet terminals for netizens in my country.

The product progress entry is based on this, to the left, the PC Internet continues to climax; to the right, mobile Internet products become the mainstream.

Within thirty -five years, the Chinese Internet tide and tide, how many products have experienced change and disappearance, and eventually become the memory of the times.

01 The Internet is memory

In terms of definition, Internet products are intangible carriers to meet user needs.

Then from the perspective of user needs, we roughly divide Internet products into five categories: content, social, entertainment, tools, and transactions.

As a typical content product, the portal of integrating news information has changed the communication medium of the original newspapers and magazines. It can be regarded as the first business model in the history of Internet products. All information can be displayed through the website.

In 2000, Sina, Netease, and Sohu have listed on the Nasdaq.

Although their later main business has nothing to do with the portal, the first Chinese Internet wave was opened at the time.

However, the portal is only one -way passing information, and the opposite UGC (user general collection content) mode allow individual users to have sound opportunities on the Internet.

The information portal transformed to the personal portal, and the blog appeared on the historical stage. In 2005, each portal website also joined the blog business.

But the threshold of the long -term blog is too high, after all, not everyone is a "public intellectual".

The founder of Blogger also noticed this issue, so in 2006, Twitter, which is the opposite of blog product logic.

Twitter restricts the user can only send 140 characters at a time. In addition, you can use "@" on Twitter to related content and people; at the same time you can also appear on your homepage by reposting the tweets of others, superimposed repost comments fission.

The threshold is low and the spread is fast. In China, this product is called Weibo, and the Internet has begun to be popular.

Sina Weibo has become one of the most successful products in China's Internet business history with the ability of Sina in the portion and blogging era. Initially, a large number of users were attracted by the celebrity effect drainage, and some BBS social products were pinched.

Mentioned BBS (Bulletin Board System, that is, an online forum), which is the beginning of the Internet Chinese social.

In 1995, the official campus BBS "Mizuki Tsinghua", officially established by Tsinghua University, became the first forum in China to enter the public sight.

The Tianya Forum called the wind and rain in the PC era, and became the most important public opinion position in the early 21st century. The sofa (the first replies), LZ (landlord, referring to post -post) and other online vocabulary are still in use.

2011 Tianya Forum Entertainment Gossip Plate

In 2005, Wang Xing and several college students founded the school internal network, that is, the later Renren.com, and everyone's netizen was the most fashionable online dating method at that time.

At that time, the merger of happy and Renren.com's happy farm was the top flow of pan -entertainment social. Every day, it was the most happy thing to steal vegetables to other people's farms every day.

There are not many social applications for pan -entertainment in the initial leisure, so QQ pets can attract a large number of users based on not complicated gameplay, but because of the development of development and dragging operations, it was finally abandoned by Tencent in 2018.

Although Tencent has been able to rely on QQ and WeChat market in 2018, pulling the timeline back to 20 years ago, in instant messaging, at the time, Microsoft's MSN was standing at the top of the social contempt. In 2003, it already had 300 million users, the world's largest instant messaging platform. Come across the sea and was deeply favored by the white -collar class. Weibo replaces Blog and QQ to defeat MSN, and the essence of content products and social products is inseparable from user battle.

There are many entertainment products. In the market segments such as videos, pictures, music, videos, games, literature, you rush to catch up with me. From opposition to mergers, it is also commonplace.

Internet cafes from the 1990s to the early 21st century

From Qianqianjing's exit of Shrimp Music, they are paving the way for today's TME Victory Netease Cloud.

The earliest literary websites in China are under the banyan tree, Murong Xue Village, Baby Annie, where is it ... all have left footprints here. Together with the starting point Chinese network, Hongxiang Tianxiang.com, Xiaoxiang Academy, Tianfang Listening Network, Yue Reading Network, Jinjiang Literature City, etc., they opened the world of Chinese online literature.

But ten years ago, they had a common background -Shanda Literature. Later, the merger of Shanda Literature and Tencent Literature became a familiar reading group.

But the founder Chen Tianqiao, the founder of Shanda, was the game.

In 2001, the "Legend" introduced by Chen Tianqiao's Shanda Games became the first phenomenon -level product of Chinese online games. Two of the Chinese people who surfed the Internet on the Internet are playing legends.

The era of mobile games in 2015 has arrived. Tencent has developed "Glory of the King" on the basis of "League of Legends". After six years of popularity, the top position was challenged by Mihayou's "The original God".

Together with the Internet, with the infamous "spiritual opium" in the new era, it has become the number one strike object of "Internet addiction". In this regard, the tools of tools may be taken for granted.

When Thunder was established in 2003, the Internet Express rides a dust, accounting for 80%of the market. However, it was quickly replaced by Thunder. There were rumors that the founder of the International Express was obsessed with the game to stop updating the software, which made Xunlei seize the opportunity.

Other Internet products may not have good luck, and the fighting products are particularly fierce.

In 1999, Shao Yibo imitated eBay to establish Yicu.com. However, the development of various data for a year was the top of the domestic e -commerce.

In 2003, the share of Ethical Network in the Chinese e -commerce market was as high as 80%. Why said in 2013, because Taobao was established that year, Ma Yun took over the banner of C2C e -commerce, and Easy Fun began to go downhill.

The differences between the model of e -commerce and physical e -commerce in the life service industry have enabled the O2O group purchase model.

Whoever eats the group to buy crabs has been obliterated in the dust of history, but it is certain that Wang Xing led Meituan to the final victory of 2010 in the "Thousands of Troupe" in more than 1,700 products. Essence

In the past thirty -five years, countless Internet products have been planned for their own revolution because of the version of the version, or have been replaced due to market demand and feedback, or they have been removed from the shelves due to product sudden problems, but they are more buried in the loss of value.

Some products will be issued formal notice to say goodbye; some websites are still there, but the number and activity of users have clearly showed the choice of netizens.

02 Internet products 35 years of disappearance history

Although time cannot be inverted, history can be repeated at any time. Throughout the history of the development of Internet products in 35 years, the development logic of products is always similar to the causes of disappearance.

Before the analysis of all causes, legal compliance is the prerequisite for product stability.

When the development of the product is standardized in the system, the precedent for the fast broadcast is ahead.

In 2007, Wang Xin creatively applied P2P technology to video software playback. The experience brought by the priority technology allowed the fast broadcast to grow into a player with the first domestic market share in less than four years.

However, the fast broadcast has always been self -flow on pirated and obscene information.

In 2013, the National Copyright Administration determined that the fast broadcast company constituted a pirated fact and ordered it to stop infringement. What really poured him down was the seal in 2014, and the founder Wang Xin was arrested for dissemination of obscene videos.

Wang Xin later said frankly: "Technology is innocent" but "made a mistake at that time."

Not only fast broadcast, the 2009 pirated video website BTCHINA was shut down, everyone's film and television infringement case was sentenced, and the ACFUN and Bilibili on the front of the car successfully whitewashed and transformed.

The improvement of laws and regulations and the improvement of copyright awareness have made the brutal growth pioneers who have to face the foundation of their development.

In 2016, Ma Huateng analyzed the reason for MSN's death in an interview and said: "China's localization is not done well, a revision, the Chinese fonts are messy, and the number of local operations is not too much."

Cross -border products are flawless.

Among the products that bid farewell to us in 2022, Audemars Piguet is one of the most unforgettable Baiyueguang products, but it is not proud for Internet products.

At the beginning of Eudai's welcoming China, it did not attach importance to localization. For example, the collection did not support Alipay and WeChat, and could only use PayPal and bank transfer.

Moreover, there are no genes in the domestic culture, and there is no conventional rules of staying. The friction and contradictions accumulated by the problems and retreat of service and retirement have made Audemars Piguet, which is refused to worsen.

In the later period, there was also a tendency to study localization, but unfortunately the epidemic did not give it a second chance.

The local homestay competition is fierce. Meituan homestays are backed by Meituan. The pig's homestay has Ali's genes. Tujia and Ctrip have been rooted for a long time. Volume, the ending ending is doomed. No backing can also lead to defeat.

On the evening of June 30, 2022, Vue Vlog, a short video community with more than 10 million users, issued a suspension announcement.

Tool products generally come from two parts: one is user subscription members and the other is advertising revenue. Both of them require the number of users.

In addition, the editing tool products have accompaniment attributes. Vue Vlog must develop, either growing up to the content ecological platform to retain users, or rely on other giants.

Vue Vlog is interested in the development of the community to open up the ecology, but unfortunately the 3min video has not running a faster 15S rule.

And Tencent's lame people on the short video platform well know, so Tencent's acquisition has not helped the Vue Vlog ecological construction. Douyin's shelter, fast shadow of fast hands, and the must -cut station B all survive under the shelter of the platform.

However, there are some products. There are strong backing but self -proclaimed. Without substantial innovation, it is eventually eliminated by the times.

This is exactly the case of Microsoft's IE browser.

In 1995, the epoch -making operating system Windows 95 came out. "Binding Windows+Free" allowed the IE browser to win in the "First Browser Wars", which has since become unique.

But later, he was buried by himself -in the 27 -year career of the IE browser, only the 11th edition was updated. Whether it is speed, page or security, IE browser is surpassed by Firefox, Chrome, etc.

In 2021, Microsoft personally covered the coffin board of the IE browser and announced that it would stop the IE service on June 15, 2022.

In the 03 era, I have to listen to it

Either change or death. Every time in the fierce competition is a key node, and each decision can achieve a milestone incident.

In 1997, Yahoo looked down on Google's rush; in 2006 Yahoo underestimated Facebook's selling price; in 2008 Yahoo overestimated herself to refuse Microsoft. Later, the story came to 2016. Yahoo sold his core assets, and Gou Yingbang until November 2021, Yahoo China officially closed.

There are also a lot of success stories. The genius of the product, the predecessor's wisdom, and the venture capital appreciation. The successful examples were packaged in the mouth.

The change and disappearance of blood and tears in the disappearance within thirty -five years. There are not so many metaphysics. The historical wheels are rolling forward, and the survival logic of Internet products is eternal.

The trend of the times is unable to compete. In addition, it depends on products and users.

Product design and user needs are born. For example, the initial Weibo, see the demand of the public, product design from content threshold to spreading efficiency, and it is pressed against the blog.

A single product cannot meet all needs, and the construction of integrated product ecology has become a trend. The competition for developing products can be summarized into the war of large manufacturers.

The product is the cornerstone. Seeing that the content of the traffic is king, the production and polishing of refined content is the king. Therefore, the TOCE and efficiency of iQiyi first took a step from Ai Youteng's money -burning war war, achieving the first quarter profit of ten years.

The user is the core. After the advent of the mobile Internet era, the young people in the town took over the right to speak, and achieved the legend of Douyin, Kuaishou, Pinduoduo and so on.

For thirty -five years, the PC to the mobile terminal, BAT world to the era of short video, P2P, O2O, sharing economy to the Yuan universe integrated. Where is the next product revolution? The story of Internet products is continuing, and the times are waiting for these products to continue writing.

Reference materials:

Science and Technology Daily: Cross the Great Wall and go to the world! Looking back at China's first email for 30 years

Leopard change: In the rise and fall of BBS, I saw the Yuan universe of that era

Geekpark Park Park: The abandoned "IE" life

Titanium Media APP: Social network defeat, the Internet has no winners

Everyone is a product manager: Brief History of Chinese Internet Products 1: Media and Content

Hi science: Why did the fast broadcast eventually leave the field? A generation of artifacts were revoked to the license. In fact, why did it died without wrongdoing, why did it eventually leave the field lonely?

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