Video beauty APP WINK measurement: 4K picture quality repair effect is not significant, the member trial 7 days after the automatic renewal is complained

Picture source: Oriental IC

Writing/Yinjing

Edit/Yang Hui

Producer/Yang Hui

In recent years, with the popularity of short videos, video editing beautification tools have emerged. Meitu, as the main player on the track repair track, also devoted himself to this.

The company's latest financial report shows that the total number of monthly active users reached 240.9 billion in June this year, an increase of 4.5%over December last year. The above growth is mainly due to Meitu Xiuxiu, and its new video beauty application WINK.

Wink was launched at the end of March this year, supporting functions such as "pinching face", "reversing vegetarian face", "live beauty", etc. At present, "video resolution repair" is the main point of highlights.

After half a year of launch, what is the difference between the APP in the financial report? What is the difference from other similar category products?

Wink Main features: video beauty, picture quality repair

According to reports, this APP uses the beauty technology of Meitu Xiuxiu, supports high -definition video portraits, live live beauty, multi -person portrait beauty, and also comes with video editing, filter, special effects transfers, editing templates, etc. Essence

The login method can also communicate with Meitu Xiuxiu, that is, if the user has the account of Meitu Xiuxiu, it can automatically associate the account of Meitu Xiuxiu when using WINK login.

From the perspective of the overall page layout, the style of Wink is simple, and the functions are clear at a glance. The most prominent is the dynamic video of girls' life -like dynamic videos that have been broadcasting on the upper part of the page, which gives people a natural and comfortable feeling as a whole.

Then the software's most critical feature "video beauty", "video editing" and "one -click blockbuster".

The lower part of the page is divided into many functions that meet various needs, including "beauty", "beauty", "one -button beauty", "body beauty", "facial features" "Sub -" "exquisite facial features"; "picture quality repair", "noise elimination", "resolution repair", "video supplementary frame" of video refined categories; Time cut ", automatic subtitles" and so on.

Overall, there are many functions, mainly focusing on the two functions of video beauty and picture quality repair, and the operation is relatively simple.

The reporter found that there is an entrance to the User Dutch to Wink in Meitu Xiuxiu, and this entrance is the "picture quality repair" function. Among Meitu Xiuxiu also has the function of video beauty, there is a more subdivided picture quality repair function. After clicking, there will be WINK's advertisement popping up, and then click will enter the application mall to download the software.

Wink shouted the slogan of "repairing videos like a picture" in the application, which is intended to show the low threshold of its beautification video. At the same time, it can be seen that compared with other editing products, the "editing" function is more focused on, and Wink's positioning is more inclined to the beauty and beauty of the characters in the video.

After 4K repair, the definition changes are not obvious

So what is the effect of the picture quality repair of the video?

The reporter tried to repair the videos of about 10 seconds with 4K segments, which took about three minutes. During the resolution restoration, there are also tips that the waiting duration of cloud treatment is related to the network status and the size of the file.

Video for 4K repair includes videos at night, cloudy videos, and obvious image quality damaged videos.

(Comparison of the videos at night)

(Comparison of the video with damaged picture quality)

(Comparison before and after a cloudy video)

But from the final result, the effect of the naked eye, the so -called 4K repair does not seem to make the video clearer, but it is more like a filter that adds a layer of brighter.

As for Meitu's consistent masterpiece -beauty function, there are many options in video beauty. Including one -click beauty, beauty, freckle and acne, exquisite facial features, three -dimensional features, manual thin face, grinding skin, skin details, eye refinement, beauty, beauty, white teeth, etc.

One -click beauty is mainly to add beauty filters. The "beauty" function includes whitening, oil removal, abundant facial, clarity, and so on.

Generally speaking, beauty and beauty are rich in fun, which can basically meet the needs of users.

It is worth mentioning that Wink has the function of "one -click blockbuster". After selecting, the software will automatically match a variety of related "formulas", which is the so -called template.

The above "formula" also has a special page for selection, mainly the video template uploaded by the user. After use, you can modify the copywriting and other effects. These "recipes" are synchronized in Meitu community.

After browsing the reporter, it was found that the content of "formula" was rich in content, and there were many categories, including "autumn", "summer", "film feel", "life", "emotion", "gourmet", "album", "commemorative commemorative", "commemorative" "Day" and so on.

Under each template, there are collective buttons and display times, up to hundreds of thousands of times.

APP is free without advertising, but it is frequently complained for membership of the membership of the membership

The reporter found that Wink as a tool app, there was no advertising implantation in the entire software. This is different from the advertising internal embedded in Meitu Xiuxiu from time to time.

Wink mainly relies on users to open VIP to obtain income. For example, the 4K repair function described above can only reach 1080P if you do not open a member.

It is understood that joining Wink VIP can obtain related rights such as "one -click beauty", "exclusive formula", "exclusive material", "video filter" and other related rights.

But this member fee is not cheap. At present, the opening of VIP only has three options: consecutive years (168 yuan/year), consecutive month (18 yuan/year), and year (218 yuan/year). In comparison, the pink diamond VIP on Meitu Xiuxiu also only has three options: consecutive years (98 yuan/year), continuous package month (12 yuan/year), and monthly (18 yuan/year). The pink diamond SVIP is much more expensive, including year (168 yuan/year), consecutive month (20 yuan/year), and continuous package season (50 yuan/year).

It is worth mentioning that the above two software focus on the annual annual options and provide a "seven -day free" discount for this. Specifically, if the continuous package year is opened, the user can use it for free in the first 7 days, and it will automatically renew the fee after expiration, but it can also be canceled at any time.

However, the Blue Whale Finance reporter found on the complaint platform of Black Cat complaints that the "automatic renewal" after this free trial VIP was controversial.

Some users said that after opening WINK, I wanted to try VIP for free, but they must first check the "Automatic Renewal of the Package" option. After the trial, I felt unsatisfactory and exited. And Meitu automatically deducts the 168 annual fee through Alipay without notifying the renewal through SMS, telephone, and other forms in advance. There is no reply after contacting Meitu customer service.

The reporter found that if users want to trial Wink membership for free, they must choose a consecutive annual package, that is, they agree that free trials represent the membership to open a member. However, the confirmed button is significantly identified as "free of charge in the first 7 days". Only a line of small words "automatically renewed after 7 days, and the renewal price is 168 yuan/year".

However, the APP also prompts the method of canceling at any time, and prompts that "canceling the subscription requires 24 hours before the membership deduction, otherwise it may still be deducted."

However, it is undeniable that there are no clear prompts to deduct fees and customer service cannot be contacted. It has also allowed many users to "non -voluntary" to open the member.

The Blue Whale Finance reporter asked Meitu Company on the above issues, and as of the time being, it has not been responded.

In the first half of this year, Meitu's VIP subscription business revenue reached 339.2 million yuan, an increase of 61.4%year -on -year, replacing the online advertising business and becoming the company's largest source of revenue.

It can be seen that membership income has created a lot of revenue for Meitu. In this case, in order to cultivate a good subscription relationship, Meitu may continue to improve the corresponding mechanism.

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