In this trend, the theater is or not?

In the past two days, in the communication between Xiao Ai and a number of shops in many theaters, everyone expressed the contradiction between the cost of labor and the theater work in the daily business process. Especially in the aspects of both manual wages and ensuring the expansion of theater business, it has become a major event in various theaters. In this regard, an expert engaged in the theater operation management told Xiao Ai: "The current problems facing the theater are universal. In the final analysis, the income is the problem of how to deal with it. The key is the allocation of resources. I think that the talent sharing of other industries is now worthy of the intensiveization of operations. "

Indeed, under the background of the development of the film industry, the operating model of theater will usher in profound changes.

As far as the current operating ideas of theater, the use of "reduction" to reduce costs has touched the "ceiling, and the negative impact brought by it is increasingly apparent: service shrinkage, environmental deterioration, movie viewing effects, non -ticketing business, non -ticket business will It is unable to expand, the team is scattered, and insufficient confidence. All of this has led to further strengthening the audience's viewing of the movie theater. The film has become the only concern, making the theater's attractiveness weakened.

"Avi Film" seems that the key to solving these problems is people. The introduction of the "Talent Sharing" model has put forward a new idea and new way for the theater "reduction and efficiency".

The "Talent Sharing" model is not a new thing. It used to be called short -term lease in the United States. Its essence is a variant of flexible work. In recent years, talent sharing has become deeper and deeper on the soil of Chinese companies in China. Reality tells us that in the Internet era, knowledge can be shared and talented can also be shared. The purpose is to reduce the cost of organizational employment in many ways.

As far as the theater is concerned, "talent sharing" has a more specific practice:

Technical maintenance personnel sharing

Earlier, Xiao Ai also discussed in the article "The choice given from the fault from a theater equipment ..." also discussed in: with the emergence of social and professional division of labor, the theater's equipment Victoria Preservation is obviously not realistic to complete it by itself. There is no economy, and it is reasonable to complete by third parties and is the direction.

The unit that breaks the professional talents and allows third -party services with the advantages of technical talents to provide social services. It is not only efficient and cost -effective, but it should be popularized.

This third party can be a manufacturer, a third -party professional company, or a theater line, film investment (movie) company. As long as the professional, response is rapid, and the service is good, it should naturally become the first choice.

Speaking of the maintenance of theater's equipment, it should not be limited to professional screening equipment, but also includes the maintenance of various equipment such as air conditioning, network weakness, and hydropower. Therefore, third parties in the industry should provide comprehensive professional services, so that theaters can be fully devoted to the screening work.

As a cinema line or film investment company, if you can set up a maintenance team with a pan -a theater equipment on the basis of existing basis, it can provide all its franchise theaters with a comprehensive and more efficient daily equipment maintenance service. Maybe It is the direction of future efforts and business expansion. As a theater, it has become a more cost -effective choice.

Collection of Selling Products

At present, some theater lines or movies are trying the collection of cinema selling products, which has received good results, but there are still cinemas purchased through third -party channels or markets. It seems that the simple thing involves many aspects such as selection, price, delivery, and market response, and the theater's energy and manpower are definitely a lot of energy and manpower. If the theater is involved in the collection and supply of the theater line or the movie, it can save a lot of worry, and it will be eliminated by the cost of labor, so that it is not better to make third -party professionals do it.

The advantages of centralized procurement are many aspects. At the level of procurement, the collection of the cinema sales products can obtain a more preferential price advantage, reduce procurement costs, take the sales route of thinning and sales, compress the price of the product, thereby generating stronger price competitiveness Essence

Secondly, as a theater, centralized procurement can save human resources consumption such as the purchase channels and price negotiations that sell products to further enhance the non -ticket income of the theater and avoid cost loss of intermediate channels.

Third, in the purchase supply chain of the product, the selection of large -scale, brand -efficiency vending suppliers represent the quality of the sales product. On the one hand, it saves effort and effort, and on the other hand, the theater can better grasp the needs of the audience and the changes in the market wind direction by observing the sales status of the product.

Staff sharing of multiple levels of management and marketing

In fact, the "talent sharing" of theater is not limited to the collection and purchase of the products and the sharing of equipment maintenance personnel. In addition to the above two aspects, the idea of ​​"talent sharing" has also been implemented on the theater management, marketing and publicity levels, which also has great advantages.

As far as many large -scale theater companies are concerned, their management philosophy is more advantageous than theaters, and has stronger professionalism, and is more likely to produce scale and brand advantages. For theater, talent sharing can be achieved through the manager sharing or operational service sharing. On the one hand, the advantages and potential of the cinema store manager and professional manager can be tapped, improving the level of theater's management level, and improving the ability to resist risks; on the other hand, the intellectual and resource output of large cinema lines or movie companies, It can significantly reduce the cost of use in theater.

"Compared to those professional business talents, maybe the ability to manage a theater is limited and lack of large -scale brand advantages. It is not the same as that of many theaters." At present, the phenomenon of the cinema chiefs as the other cinema store manager is becoming more and more common. Xiao Xiang International Store Manager Yu Rongbo, the manager of Xiaoxiang International Studio, was the manager of the store manager of Xiaoxiang International Studios (Changsha Apollo Store). Jiang Weiwei is not only a shop in Beijing's cinema, but also also served as a store recruitment of a movie studio in Tianjin. They not only contributed many aspects to the income of two cinemas, but also allowed the various resource allocation and work of the theater to allocate and work. Implementation becomes more convenient.

On the one hand, "professional people do professional things", and on the other hand, through the deployment of personnel, it has played a relief at the level of work, and is the "cost reduction and efficiency" under the new situation.

Earlier, Wang Yan, a senior manager of Tianjin City, Hongxing Macalline Film, told Xiao Ai in the exchange that their cinema has adopted the regional deployment of employees during the epidemic, ensuring the normal operation of the movie studio, but also implemented it while also implementing it. Employee work tasks.

"At that time, the theater in Hedong District was affected by the epidemic situation, but many employees in Hedong Store lived in different urban areas, including Hedong District, Hexi District, and Heping District. The enthusiasm of their work is still very high. Therefore, as a manager, we have allocated regional allocation and arrangements for employees in other areas of the epidemic. Other store work, "Wang Yan mentioned.

The model of talent sharing allows a certain brand's theaters to have the advantages of resource allocation and unified operation. Whether it is the epidemic or usual, the advantage of this is very obvious. From personnel, service, to final management and marketing At the level, the allocation of various resources of theater can be intensive and large -scale through talent sharing.

In this case, the joint membership card consumption model and the "group ticket of a client" can be imagined by the overflowing effects of convenient consumers such as the convenience of consumers in multiple cinemas. The theater integrated management, on the one hand, reduces labor costs, on the other hand, can significantly improve business management and improve anti -risk capabilities. In the case where the theater operation is uncertain, the theaters "decrease" and "plus" will continue at the same time. The concept of talent sharing is obviously more constructive than "reduction of people to increase people".

(Question diagram, text map source: Avi Film Gallery, the graphic has nothing to do)

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