[Directly hit the leading area] In -depth participation in local innovation!"Fipina", an open innovation project of Shiseido R & D Center, landed for the first time in China

A few days ago, Fibona, an open innovation project of Shiseido R & D Center, announced that it has officially settled in China.

This event set up the two themes of "Medicine's Beauty" and "Overall Beauty". Shiseido also joined hands with the leading enterprise of the global science and technology innovation platform to leap in China to jointly initiate recruitment of startups in China. Several startups selected have entered a 100 -day challenge period from September, conducted project feasibility verification, and entered the final review in December.

As a urban open laboratory, the Shiseido Global Innovation Center, located in Yokohama, Japan, has been fully operated since April 2019. With the concept of "the integration of diversified talents and knowledge", various innovation activities are carried out. The open innovation project "Fipa" also came into being in this context. It aims to integrate external innovation ideas and technology with Shiseido's professional knowledge in the field of aesthetics and science, creating a new value that makes the world jumping. Essence

Among them, the "start -ups co -creation plan" is an important part of the "Fipna" project activity. It is committed to combining the innovative concepts and technologies owned by the startup with Shiseido's own products, technology and services. In response to consumer needs and market trends faster, it provides consumers with unprecedented beauty experience and services.

The reporter learned that this year's project landed in China for the first time. It will focus on "medical beauty" technology, and aims to create a "efficient" beauty solution that meets the needs of Chinese consumers. At the same time, it also pays attention to "overall beauty" technology and through comprehensive health monitoring Management, combined with Shiseido's own strong scientific research advantages, provides Chinese consumers with overall beauty solutions from the inside out.

After the early screening, several start -ups stood out, and during the 100 -day challenge period, the Yoshiyang R & D Center will conduct project feasibility verification by prototype design, monitoring and testing. In the final selection of December, Shiseido will select outstanding startups from multiple dimensions to carry out new cooperation to create more new value for Chinese consumers.

Shiseido said that in the future, it will accelerate the pace of innovation, actively deepen local innovation while introducing global innovation, and is committed to bringing better products, services and cosmetic solutions to consumers.

Responsible editor Liu Wanxin

Text Yang Zhenying

Source Pudong released

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