How does the new cosmic track "go" with the fashion industry "two -way"?

Regardless of whether you admit it, the interaction between the Yuan universe and the fashion industry is becoming more and more frequent.

Perhaps both with the cool background of the two. At the "WDCC Fashion Yuan Cosmic Summit Forum" held in the morning, the guest "manual" brought a Yuan universe fashion show: On the first day of the opening ceremony on September 15th, , Shanghai Tang (SHANGHAI TANG) presents a Yuan cosmic fashion show with a reality and someware; at the newly concluded China International Fashion Week, multiple digital man models "team" for the first time, set foot on a fashion virtual catwalk ...

When technology starts the unlimited possibility of the Yuan universe fashion, the opportunities and challenges in front of the fashion design industry shared: What should the fashion industry be expressed by the Yuan universe? How does the design drive the development of the new track of the Yuan universe? In this "two -way go" journey, every participant has something to say.

What should the fashion industry express the Yuan universe?

According to the McKinsey report, virtual products consumption of virtual products in 2021 reached 110 billion US dollars, of which 30%were used for virtual fashion consumption. The fashion industry was the first to pay attention to commercial sales brought by the Yuan Cosmic Technology Revolution, and it accounted for more than 5%in the next 2-5 years.

"Virtual fashion is the general trend. Beauty, fashion and other companies have more or less launched the Yuan universe layout." Liu Yan, founder and CEO of Lingyi Technology Style3D, introduced that in the past, related customers of this technical enterprise have already undertaken the relevant customers who have undertaken it. With more than a thousand, the brand has launched this express car to launch NFT digital collections, Yuan universe virtual catwalks, digital people and other methods.

With the new way of the Yuan universe, is it just to add a cool technology coat to fashion? Hong Boming, CEO and creative director of Jinba Men's clothing, shook his head, "The starting point of the Yuan universe is not a gimmick, but a long -termism of the brand." He believes that from the perspective of the carrier, the Yuan universe is an extension of the emotional intersection of the brand and users. The brand should pay attention to the passing, values ​​of the stories and values ​​to the long -term, reality and reality space, so that digital assets have precipitated cultural value. On the other hand, the Yuan universe can also help brands establish a communication bond in advance and the future young generation of consumers, and interact and create together with a more equal and youngest attitude.

If you think about the relationship between technology and fashion from the above dimensions, there are many things to do in the brand. For example, we must pay more attention to the precipitation and use of brand digital assets, and re -build and operate the community community in the virtual space. None of these questions can be copied, and the brand needs bold exploration. However, Liu Yan believes that there should be a consensus behind it: the work method of the Yuan universe or the real physical world is not opposite. In the future, it must be integrated with each other.

To design the development of the new track of the Yuan universe

People say that fashion is an art expression of technology. The birth of each new technology will bring new aesthetic design and commercial extension. Therefore, this problem is also very interesting: how to use the design to drive the development of the new track of the Yuan universe?

At the opening ceremony, this Yuan universe fashion show brought a lot of inspiration: the real model of the main venue walked around the field clockwise to represent the passage of time; the digital model of the Yuan universe branch venue, walking around in a counterclockwise, showing the show. Represents the rules of breaking time. There are 24 sets of clothing on the offline stage, of which 12 sets are realized at 1: 1 in the Yuan Cosmic Show. The design of the virtual and reality of the universe shows another aesthetic expression of clothing.

"Just as the design brings unlimited imagination space and emotional expression, the fusion of false and reality has also brought us a more profound and vast design inspiration." As one of the planners of this fashion show, the co -chairman of the board of directors of the Edvir Xuan Group Liu Jinyao, CEO of the Group, said that the rapid development of the Yuan universe will help the fashion industry to extend greater business value.

Lan Tingyuan, the person in charge of the project of L'Oreal China Consumer Center, also believes that under the influence of the Yuan universe, people's definition of beauty will be wider than the real world and promote the changes in the real world. "For example, there may be virtual human beings in the future. Makeup, it will open another window for the entire market to drive the further development of the new cosmic track with more design and creativity. "

At present, Shanghai has written the "Yuan Universe" into the "Fourteenth Five -Year Plan" industry plan and released a action plan for cultivating the new track of the "Yuan Universe". Zhang Yi, deputy secretary of the party committee of the Shanghai Economic Information Technology Work, believes that it is necessary to give full play to the general empowerment effect of the design, and establish a strong link of "Yuan Universe" and fashion with the new business model of design+, and promote the fashion industry and "Yuan Universe". The digital industry is deeply integrated and innovated, actively carried out cross -border project cooperation, promoted the cultivation of composite talents, and actively explored the entire innovation approach of designing and empowering the fashion "Yuan universe".

"The in -depth integration of the" Yuan Universe "and design and fashion in the next ten years will lead the industry to the next era, and will also lead the entire consumption to a subversive change." Zhang Yi said.

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Author: Xu Jinghui

Edit: Bo Xiaobo

Editor in charge: Rongbing

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*Wenhui exclusive manuscript, please indicate the source for reprinting.

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