On the first day of Apple 14 series, long dragons and oxs turned to sell more than 1,500 yuan, but said that "more price increases less than 13" increased "less"

On the 16th, tens of millions of "fruit powder" finally waited for Apple 14 series to sell. A reporter from the CCP visit to the Shenzhen Apple Store and found that in the "Consumer Electronics" cold winter, Apple Stores are still long -term, and they must not be inside non -appointments. Outside the Apple Retail Store, the "ox" who bought the mobile phone on the spot also sat at the door with the door as in previous years. Promax needed to increase the price of more than 1,200 yuan at the scene.

However, many "ox" told the CCP reporter that despite still need to grab, the price increase of the 14 series is obviously not as good as the 13 series. Some analysts told reporters that the overall sales of the 14 series are expected to be difficult to enemy 13 series, but revenue is expected to increase due to the increase in contributions from PRO.

Store line long dragon scalpel queue closing machine

(Shenzhen Nanshan Yitian Holiday Plaza Apple Official Retail Store Gate Financial Association reporter Wang Biwei)

On the 16th, a reporter from the Financial Association came to Apple's official retail store located in Nanshan Yitian Holiday Plaza, Shenzhen. Although it was noon on working days, the only official retail store in Shenzhen had already lined up a 100 -meter long line at the entrance. When the reporter said that he wanted to enter the fence, the staff said that he had to make an appointment in advance.

At the entrance of Yita Holiday Plaza, there were a group of "ox" sitting around the same years. Almost every "ox" was sold in front of each "ox".

Although multiple channels have said that Apple has sufficient stocking this time, the reporter learned through the official website of Apple that there are currently no spot in Pro and Pro Max, and they need to wait for 6-7 weeks.

Xiao Li has participated in Apple's first "ox" army for three years. He told reporters that several colors of 14 Pro Max256G, which are inquiry about the reporter's inquiry, need to increase the price of 1,200 yuan on the basis of 9899 yuan. The most popular 14Pro Max 512G purple requires an increase of 1,500 yuan.

The sales of Apple 14 series are still hot, but many "ox" at the scene told reporters that "13 is more than this price increase."

Xiao Li told reporters that the iPhone 13 Pro Max 256G increased to more than 1,600 yuan at the same time at the same time last year. The reporter's subsequent inquiry "ox" did not give a number of PROMAX models that did not give the recovery price of more than 1,000 yuan.

Compared with the PRO series, iPhone 14's sales are relatively "deserted". At the scene, many "ox" told reporters that they did not recover the iPhone14 mobile phone. "There is no shortage of stock at all, and no one is looking for me. Someone will have a premium." A "ox" at the scene said to reporters.

On Apple's official website, the color and memory of the iPhone14 are also sufficient inventory.

A mobile phone dealer in Huaqiangbei told reporters that it is expected that the price increase of the 14th series this year will be less than 13 series.

In the circle of friends of the dealer, the Apple 14 series quotation fiders who changed hands were released. Among them, the iPhone14 512G color is 499 yuan lower than the official price, and the PRO MAX 512G colors with more price increases require a price increase of 1,700 yuan.

When the Apple 13 series was released last year, the dealer also issued a similar quotation list. The quote shows that the PRO MAX blue with the largest price increase is 2,200 yuan higher than the official website. The lowest iPhone 13 512 red and blue with the lowest "investment income" is only lower than the official price of 200 yuan.

(A dealer 13, 14 series of sale on the day of the report)

PRO hot sales balance sales decline

The results of the reporter's research are consistent. In the latest research report of the famous Apple analyst Guo Mingzheng, he said that from the current situation, the pre -order results of iPhone 14 and iPhone 14 Plus are worse than the iPhone SE 3 and iPhone 13 mini.

He also said that the delivery time of iPhone 14 and iPhone 14 Plus is shorter. IPhone 14 Plus is an alternative to iPhone 13 mini, but this pre -sale result is significantly lower than expected, which means that Apple this year for standard model products products Differential strategies fail.

Ethan Qi, deputy director of Counterpoint, told a reporter from the Finance News Agency that at present, the significant increase in the US dollar exchange rate and the impact of Huawei's new machine on the Chinese high -end machine market may affect the sales of Apple 14 series.

According to Wind data statistics, as of September 14, the US dollar index rose 14.92%this year, and the same period of RMB, euro, yen, and pounds had depreciated by 9.56%, 12.19%, 24.14%, and 14.7%, respectively. In addition, the Huawei official mall shows that the number of reservations for Huawei Mate 50 series is nearly 2.5 million, or it has returned some of the domestic high -end machine markets that Apple occupied in the past two years.

"This year's iPhone 14 is advanced compared to the release time of the same period and the listing time, but the overall sales should not reach the iPhone13 series of sales levels at the same time, which will decline year -on -year. Growth. "Ethan also said that according to company monitoring data and forecasts, the proportion of sales of 14 series Pro, especially Pro Max, has increased.

Compared with the iPhone14, the PRO series has been upgraded in many aspects such as cameras, screens, processors and other aspects, so the price is higher. Counter Point analyst Ivan told reporters that in the existing pricing strategy, the lowest version of the iPhone stuck the original price point. The price of iPhone Pro is increased because for this part of the target consumers, the price of a small amount of increased price is not high. High -priced products are selling more, and profits are expected to increase. Pro suppliers in domestic "fruit chains" are also expected to share a cake.

People from Pengding Holdings Company told reporters that the increase in the sales price of the terminal requires some high -end and high -tech products. For suppliers, it will be more advantageous to produce some high -haired products. If terminal manufacturers have better profits, it will give suppliers a better feedback.

Overall, the release of Apple's new machines still boost the entire consumer electronics market.

Ethan told reporters that many people start with Apple mobile phones, followed by watches, headphones, tablets, and computers, and eventually become a fruit powder, supporting to buy more Apple series products. This is that it has a pulling effect on terminal product sales.

On the day of the release of Apple mobile phones, Samsung released a better promotional video expressing folding screen mobile phone, which was nicknamed the "connotation" Apple by netizens. At present, "changes" in different directions such as folding screens and satellite communication are endless, and all walks of life pays great attention to what the "next stop" of smartphones is.

Cinno Research analyst Liu Yushi told a reporter from the Finance News Agency, "This year's folding screen technology and terminal form have become mature, closer to practicality, and have become important forms of innovation. Considering factors such as investment scale, frequency band resources, laws and regulations and other factors Satellite communication is not a function that mobile phone manufacturers can develop alone, especially it is difficult to promote in the international market. Therefore, satellite communications will still be available in the only regional market in the future. "

/>

Click "watching

"Stocks make a lot of money

- END -