Young people's mobile phones, "don't want to change" or "can't afford it"?

Do you still have the iPhone 14?

This is the Houlang small data column, the official Weibo of the Houlang Institute X 36 氪, the real and fresh data vote, interpret the consumption concept of young people. In this issue, let's talk about young people changing mobile phones.

Written article ｜ Da Ni

Design ｜ Qu Mei

Source ｜ Houlang Research Institute (ID: Youth36kr)

(The picture is intercept the picture from the Internet)

Last week, at the expected Apple conference,

The iPhone 14 series mobile phones are officially unveiled.

The hot search content of the iPhone 14 series

It is also endless, swiping the screen crazy.

However, young people are enthusiastic about buying iPhone 14

It seems that it is not as "hot" as the topic.

On September 13, Tianfeng International Analyst Guo Mingzheng issued a report and pointed out:

Although the pre -order situation of iPhone 14 Pro Max

Occasionally than iPhone 13 Pro Max,

But the pre -order results are neutral for apples.

It is worth mentioning that,

iPhone 14 and 14 plus pre -order results

Worse than iPhone SE 3 and iPhone 13 mini,

Consumers' desire to buy these two models,

It shows a clear downturn.

in other words,

Compared to the enthusiasm of the onlookers at the press conference,

Everyone returned to reason when placing an order.

That's right, young people began to lose interest in Apple mobile phones.

However, when we focus on the entire mobile phone market, we

Easy to find,

Rather than the young people's enthusiasm for Apple, it is reduced,

It is better to say that young people's desire for new mobile phones has subsided.

Since the Chinese mobile phone market reached its peak in 2016,

The shipment has declined for 4 consecutive years.

According to a research report published by international data company IDC:

In the second quarter of 2022,

China's smartphone market shipments are about 67.2 million units,

A year -on -year decrease of 14.7%;

In the first half of this year, the Chinese smart machine market shipped about 140 million units,

A year -on -year decrease of 14.4%.

Some people in the industry pointed out,

Now, consumers' replacement cycle

From the first 16 months to the current 36 months.

#How long have you not changed your phone?#

#Why are young people unwilling to change their mobile phone#

#The reason for contemporary young people to change mobile phones#

#Why don't people like to change their mobile phones#

Native

When these topics frequently appear on the hot search list,

More and more people start discussing the new frequency of mobile phones,

We are also curious:

Can the young people really can't change their mobile phones now?

How long will they change a mobile phone?

To this end, the "Houlang Little Data" column was launched on Weibo

"How often do you change your phone now?"

A total of 975 respondents told us the answer ⬇️

Young people who have pursued new machines every year have become conservative.

Only 5.33%of those who choose to change a mobile phone a year.

More than half of the people said,

The use cycle of the mobile phone is more than 2 years,

There are nearly 4 major people who think,

The mobile phone must be used or not before considering the change.

So, the group of staying up late staying at the press conference,

Staring at the official website to grab pre -sale,

Why don't you want to change your phone now?

@

Poverty makes me sober! Now the price of high -end machines can be configured with a good configuration, and it is unnecessary to change the low -end and low -end. I simply save money for more than a year ...

@Dingdong hot

At the press conference, I have pulled the hoe every year. The update iteration has not made a breakthrough. Where is the desire to change the phone?

@Notyet

It ’s not that you ca n’t change your phone, but you just feel unnecessary, especially if you change the brand, the data migration is very troublesome.

@火 火

I feel that the performance of the mobile phone is stronger than before. It will not be stuck in a few years. If you do not pursue so many functions, daily use has no effect.

The innovative ability of the mobile phone industry enters the bottleneck period,

The appearance, function and performance of the new machine lack substantial breakthroughs.

More and more homogeneous products and pricing of rising every year,

It is even more dizzy and difficult to fight.

If you say you used to change a new phone before,

Is the way to pursue the trend of science and technology and improve the quality of life,

So now young people change their mobile phones,

What is more concerned about is the practical value of as a communication tool.

When the mobile phone returns from fashion icon to practical tools,

Behind this small screen,

We can see that,

The change is not just the need for the use of mobile phones,

It is also the weakness of the industry in product iteration.

And young people's more rational consumption awareness.

Whether it is a mobile phone or a young man,

Maybe you don't need to be in the square inch of this palm size

Too many things.

Return to the demand itself,

It is the best burden on life.

How long have you not changed your phone? What do you think is the most important feature of a mobile phone? Welcome to share your opinion in the comments area ~

36 氪 Young public account

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