Why did young people "lie down" for changing mobile phones?

Today, the topic#Why can't young people change their mobile phones?#On Weibo hot search, it has aroused heated discussion among netizens.

Some netizens bluntly said: "Now the mobile phone is not available or uses it, it can make the mobile phone with high satisfaction, and the black technology that the merchants are full of the sky can be practical to life and work? But it is just a pile It is expected to sell high prices. " And according to relevant data, China's smartphone shipments in April fell by 34.4%year -on -year. "

So is this young man really "lying down" in changing his mobile phone?

Big factories, soaring prices

In fact, in April of this year, the topic of "why young people don't want to change their mobile phones" have already rushed on the hot search. Among them, "poor" has become the most direct reason for young people. Indeed, in just a few years, the price of smartphones has doubled. From the data point of view, the global smartphone wholesale price has increased from US $ 279 in 2020 to $ 310 in 2021, and has exceeded the $ 300 mark for the first time in nine years.

The main reason may be that the demand for smart phones in China and even the world in recent years has also increased with sharply. Consumers' enthusiastic buying desires have also become one of the biggest motivations for the larger manufacturers, but therefore also leading to various mobile phone brands such as The rain is springing up, and some of the popular models are difficult to find, and even some manufacturers have made "hunger marketing" for this.

It is also possible to give up in China. According to data, the average price of mobile phones in the Chinese market has increased from the past 1500 yuan to 2,000 yuan to 2700 yuan to 3,000 yuan. Therefore, the reduction of demand caused by rising prices is the law that is unchanged.

Product creativity "The same is the same"

Time turned to 2007, the first smartphone in the world was born, the iPhone launched by Apple. And it has been too long, and the finger of the industry's development for a long time is Apple or iPhone. Therefore, when the price of mobile phones may be related to the raw materials and supply chains under the epidemic, but as a domestic mobile phone manufacturer, it blindly meets the market taste, and it is also related to losing the independent idea.

From the perspective of Apple, since the iPhone X, it is difficult to improve creative smartphones. With the screen design, in addition to "Liu Haiping", other domestic Android manufacturers use "digging screens" and "curved screens", so it is not difficult to find that although everyone's name is different, they are really really the real names, but they are really really the real names, but they are really truly. Full screen to do ideas. So to some extent, whether that screen is transformed under the existing logical framework.

Of course, there are choices, cameras, color schemes, and even battery life in your mobile phone color matching. Therefore, such a uniform update iteration and crowded toothpaste innovation methods will inevitably make people's aesthetic fatigue and reduce consumer desire.

Consumption Return to durable products

It is not difficult to find that since the epidemic has become more and more enthusiastic about fast -moving consumer goods, the demand for "durable products" has become higher and higher. This is especially true for mobile phone categories.

At the beginning, the iPhone 4/4S, known as the "noodle machine" and "kidney machine", was almost Dugu to defeat the entire smartphone industry. Therefore, in order to break this "monopoly" situation, domestic manufacturers almost opened the most tragic opening. Smart mobile phone war, whether it is price, configuration, advertising dissemination and fan operations, you are fighting.

As most people, due to the development of socio -economic development and the improvement of personal consumption level, the demand for mobile phones is getting higher and higher. Even if it changes once a year or a year, it is very normal. According to the data, it is shown. In 2015, about 70%of smartphone users changed their mobile phones in the past year and a half.

However, due to the raid of the epidemic, mobile phone consumption began to decline sharply. Among them, the State Statistics Bureau data shows that in April, the retail sales of various commodities fell sharply year -on -year, of which retail sales of communications equipment decreased by 21.8%year -on -year, while retail sales such as grain and oil, food, beverages, and traditional Chinese medicine rose year -on -year. In this regard, the overall economic downturn has seriously caused a huge deficit in repeated replacement cycles and consumption power.

Therefore, because of the epidemic, the consumption power of a large number of people is weakened. On the other hand, it also promotes people's awareness of fund savings. As an electronic device and fast -moving consumer goods, mobile phones do not have the possibility of long -term investment and growth, and it is an inevitable phenomenon to be entered into the Cold Palace.

However, consumers can "lie down", but as a manufacturer, it is not possible. After all, the existing factors cannot be changed at this stage. For example: the global economic sinking, the "inner volume" of the mobile phone industry, the contradiction between the user's needs and the replacement of the machine. But there is a chance to have a challenge. If who can hold up in the future to make a product that really makes users really happy, maybe you can get the final fruit of victory.

As Vivo founder Shen Wei, "2022 will be the most challenging year for the smartphone industry."

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