2022 The results of the research results of China Outside Pioneer Enterprises ｜ Find Global Brands in the New Era of Ocean

36 氪 Research has issued a maritime track and its subdivided areas, including brands, logistics service providers, payment service providers, marketing service providers, SaaS platforms, etc. In the future, in revenue, profit, sales, user quantity, valuation/market value, etc. Innovative enterprises with high -speed growth potential.

This sudden epidemic has completely changed the world supply chain pattern. For a while, it seemed that the whole world was purchasing products made in China. But followed by it, it was a rapid cooling. Last year, it was undoubtedly a year when the track was extremely turbulent.

The epidemic allows overseas consumption to be fast and fiery. Cross -border e -commerce in the bureau has tasted a wave of bonus on the outlet, and the myth of wealth -making in cross -border sales is no longer just laughing in the circle.

From the perspective of data, in the past five years, the scale of global retail e -commerce has doubled, from $ 1.4 trillion to over $ 3.9 trillion. In particular, China ’s cross -border e -commerce has grown the fastest, and has increased by nearly 10 times in the past five years. Among them, Chinese brand sellers have only increased in Amazon’ s registration scale, which has increased by 10 times in three years. During this period, there were many big sales of old generations during this period, such as Four Shao and Sakada Tigers in South China City. There are one billion -level sales and tens of billions of sales.

Similarly, the hotness of cross -border e -commerce is also transmitted to the first market. According to the "China Cross -border E -commerce Investment and Financing Data Report in 2020", China ’s cross -border e -commerce financing volume was about 5.436 billion yuan in 2016; the financing amount in 2017 was about 2.291 billion yuan, and the financing amount in 2018 was about 10.07 billion yuan, a year -on -year increase of growth, a year -on -year increase 339.54%; the financing amount in 2019 was about 23.08 billion yuan, an increase of 129.19%year -on -year. By 2021, according to the data of "2021 (above) China Cross -border E -commerce Investment and Financing Data Report", the number of cross -border e -commerce financing incidents in the first half of the year was 29, an increase of 222%from 9 last year; The total financing amount was 7.81 billion yuan, an increase of 324%year -on -year in the same period last year.

However, after the market emotions reached the peak, the variables followed. Players entering the bureau increased, the traffic began to roll, and when the cost was higher, and when the supervision was stricter, the threshold for going to sea was continuously increasing. The traditional rough -style shop model has become increasingly difficult to work in the sea track, and people's demand for brand and innovation has also been put on the agenda again.

On the one hand, it is the innovation in business models. For example, the popularity of the DTC model has been rising since last year, and the brand awareness is being recognized by cross -border e -commerce. In particular, after experiencing the shop sellers after Amazon's tide Try to increase the possibility of new growth.

On the other hand, it is also about product innovation. People's discussion on innovation has never stopped, but after the comfort zone that "can make money" in the past is broken, if you want to stay on the track of going out of the sea, you must not work hard on the product itself.

In fact, such innovation is also the main wind direction of the creation circle. Since this year, under the effect of multiple factors, investment in the first -level market has been sluggish. Investors have not found directions and frequently converted tracks. This year, it has become a normal state. However, although the first -level market has experienced the confusion of looking for directions, the new wind direction is constantly emerging.

For example, the supply chain system of going out to sea is more complete, logistics foundation and financial payment services are constantly being improved; advertising and store operations have become increasingly refined; sea brand brands have also begun to emphasize product power and science and technology, such as grass cut machines, outdoor energy storage energy storage energy storage energy storage energy storage energy storage machines, outdoor energy storage energy storage energy storage energy storage capacity Products such as electric vehicles have won market pursuit in the first -level market. Innovation and services are being valued by the market, and companies with a global perspective are undoubtedly more great development potential.

Over the past year, 36 氪 continued to follow up and reported that at home and abroad in the field of overseas, from the traditional cross -border e -commerce form to the DTC out of the sea model, from the consumer electronics attribute products to emerging technology consumer products. Earlier, 36 氪 also captured the relevant trend, and released related manuscripts one after another, including "New Oceanic Age: China Founder, Fighting the World | Deep 氪", "Portable Energy Blowing to invest in a new air outlet, but it is difficult to escape the consumer electronics and fast life. Curse ｜ Focus Analysis "" New Species of Traveling on Overseas Markets ｜ 36 氪 New Wind Delivery "" Chinese Investors Fighting on the European and American Lens | Mechanical Revolution "and so on.

We and the platform tens of millions of users are concerned about the trend of China's outlet venture capital market together, and also witnessed the rise of countless companies with great growth potential. Based on this, 36 氪 officially launched the "2022 China Pioneer Enterprise Research", which was widely solicited for enterprises in the field of departure, and received widespread attention and participation of enterprises in various fields in the sea.

For example, the brand is no longer just going out of the sea, but has begun to make offline channels, pays attention to the layout of the omni -channel, and pays attention to the model of refined transportation; To make sea transportation no longer a constraint of going out of the sea; for example, in the face of more channel marketing, Internet celebrity marketing has begun to be valued, and the content of the brand's content, brand stories have become new pursuits, and so on.

Through various methods such as online information review and institutional recommendation, the 36 氪 has issued a maritime track and its segment, including brands, logistics service providers, payment service providers, marketing service providers, SaaS platforms, etc., Profit, sales, user quantity, valuation/market value, etc., have high -speed growth companies with high -speed growth potential.The following is the announcement of the selection results:

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