Hisense Jia Shaoqian: Only "confidence" can resist the "chill" invasion

"Confidence is more precious than gold". On September 16th, at the "2022 National Entrepreneurs Activity Day and the Annual Conference of Chinese Entrepreneurs" held in Baotou City, Inner Mongolia Autonomous Region, Jia Shaoqian, president of Hisense Group, won the honorary title of outstanding entrepreneurs in the country and did When speaking, it is said that Hisense has repeatedly proved that the leaping cycle and various uncertainty over the years have repeatedly proved that when everyone talked about the "chill" hesitant to retract, the more confident is stable.

Jia Shaoqian pointed out in the keynote speech entitled "Adhering to innovation, adhering to the main business, and firm confidence" that in recent years, Hisense has been silently growing in accordance with his understanding, path, and rhythm of the development of enterprise operations and industrial development, although the growth of each year's growth The speed does not look so fast, but it has come out of a "beautiful curve" that makes many people envy. This path and choice based on long -termism, adhere to the strategic determination, and move towards the goal of "sustainable operation". Behind it is the firm conviction and practice of economic development and general business laws of the enterprise. Jia Shaoqian revealed that since the beginning of this year, in the face of supply chain pressure and challenges against globalization, Hisense's development is still steadily advanced. The latest business data shows that from January to August this year, Hisense achieved operating income of 121.6 billion yuan, an increase of 11%year-on-year, and profits were profitable. The total amount was 8.5 billion yuan, a year -on -year increase of 29%.

For example, Jia Shaoqian said that according to the data of Ovi Cloud Network in the 36th week of 2022, Hisense TV online+offline market sales share reached 42.61%. In the Chinese TV market since statistical data, Hisense TV TV The market share has always been a leading position. At the same time, according to the latest data released by the authoritative market institution OMDIA, in the second quarter of 2022, the global shipping share of Hisense Television ranked second, second only to Samsung. Hisense TV has come to an important mark that impacts the world. Over the years, in the face of the impact of Internet companies and mobile phone companies entering the TV track, Hisense Television has insisted on technological innovation and firm confidence. It not only kept its own position, but also expanded the site and continued to attack the city worldwide.

"The B2B industry is not only an opportunity for Hisense, but also a new opportunity for Chinese home appliance companies." Jia Shaoqian pointed out that in recent years, Hisense has continuously transformed products to high -end, extended to high -tech industrial chain, and the industrial structure has shifted to high -tech. The B2B industry has developed rapidly, and the optical communication access network optical module has been the first in the world for many years, and the global shipment of TV TCON chips accounted for more than 50%of the first. Both online and intelligent transportation ranked first in China. With the advantages of Hisense's global brand and channel resources this year, Hisense B2B industry has also entered the first year of overseas. Smart transportation has won the Ethiopian project. Ultrasonic products have exported 11 countries. Commercial display and central air -conditioning have outstanding performance in many key projects around the world. At the same time, the Catal World Cup, as the official sponsorship, is about to start two months later. This is the fourth consecutive sponsorship of world -class sports events since 2016. It can be said that Hisense is currently one of the largest companies in the internationalization of Chinese companies in the internationalization of the brand. Sports marketing not only helps Hisense's initial completion of the global popularity, but also continuously supports Hisense brand to be first -class worldwide.

Jia Shaoqian said that the reason why entrepreneurs are entrepreneurs is that he can swarmed by all parties and first realize the food and risks, and the food that has been reserved in winter based on long -termism. The despair of the difficulty of the difficulties still emits unlimited confidence and courage from the bottom of the heart, and invests in the planning and layout of the future in advance. It is also because he faces the "chills" of people and Yun Yiyun and the subconsciousness of the subconsciousness. Essence Market vitality comes from people, especially from entrepreneurs, from entrepreneur spirit, from the heart and strong sense of responsibility for the country and the nation. To a certain extent, entrepreneurs are the source of confidence, and they are also the developers of faith and the core communicator.

The theme of this conference is "Promoting Entrepreneur Spirit and Entrusting a New Journey", which aims to further promote and stimulate entrepreneurial spirit, create a market environment and social atmosphere that is conducive to entrepreneurial officers and entrepreneurship, and further play the initiative of enterprises and entrepreneurs. Stimulate the majority of entrepreneurs to strengthen their confidence, face difficulties, promote the high -quality development of enterprises, and contribute to stabilizing the economic market.

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