How to reconstruct the ecology from mobile phones to PC glory?

21st Century Business Herald Reporter Ni Yuqing Shenzhen Report

In the mobile phone market in 2022, there are only a lot of competition. In addition to brands, they should deal with market pressures with weak demand, and seek differentiated growth paths inside. Facing the challenge, domestic manufacturers explore different problem solving strategies.

This year's glory is mainly attacked, and the momentum is fierce. According to statistics from IDC, in the second quarter of 2022, Honor ranked first in the domestic market. Vivo ranked second, and the third to five OPPO, Xiaomi and Apple. At the same time as the trend is growing, Honor also has a deeper layout at the level of mobile phones, PC product matrices, and operating system levels.

On September 15th, Honor launched a series of new products at a new autumn product conference, including Honor MagicBook V 14 notebook 2022, Honor X40 mobile phone, new Honor Magicbook X series notebook, Honor tablet X8, etc. In the fourth quarter, Honor will also release folding mobile phones and Magicos 7.0, and manufacturers will establish a more competitive ecological barriers in the palm of their fists.

The current environment is still cold. The latest report of China Xinong Institute shows that in July 2022, the domestic market's mobile phone shipments were 19.908 million units, a year-on-year decrease of 30.6%; from January to July, the total number of mobile phone shipments in the domestic market was 156 million units. A year -on -year decrease of 23.0%.

Honor CEO Zhao Ming said in an interview with the 21st Century Business Herald and other media interviews: "There is no difference in era and environment, only poor strategies and responses. For the glory team, we insist on looking for answers from ourselves and simply complain about the market The decline, complaining that the corresponding machine change cycle is extended. It is meaningless. When the era of the epidemic or when the cycle is extended, consumers are still willing to pay for a good product experience. "

Mobile phone competition

In the overall sales volume of glory, the X series, play, and digital series occupy a large share, which is the basic disk of glory. The X40 series mobile phones released this time are priced at 1499 yuan. For the first time in the thousand yuan gear, OLED curved screens are first equipped with a 5100mAh large battery. Up to now, the Honor's X series has made its debut nine years, and Honor revealed that the cumulative users of the Honor X series mobile phones have officially exceeded 100 million.

In addition to the thousand yuan machine, competition in the mid -to -high -end mobile phone market is also fierce. Regarding the growth of glory, IDC said: "Driven by the listing of the new Honor 70 series, it has continued to maintain the momentum of high -speed growth. In other product series, Playing 30 series, PLAY 6 series and other inclusive products successfully captured the entry. At the same time, products such as MAGIC 4 series are also helping Honor to continue to expand market share in high -end markets (more than 600 US dollars, no tax benchmark). "

At the same time, glory in the field of folding screens is also increasing. In Zhao Ming's view, the folding screen should soon enter the main opportunity. Honor is also systematically solved the pain point. "Frankly speaking, even today the folding screen has been done very well. With many aspects such as coordination, applied matching, and different internal and external screens, and weighs, we need to work hard to polish and improve. "

At present, Apple's market share is still far ahead. However, the IDC report pointed out that with the long -term investment in the high -end routes of major Android manufacturers in China, including products, services, channels, and brands, it will significantly improve the competitiveness of Android phones in the high -end market.

In addition, more and more Android manufacturers and the supply chain and the supply chain have begun in -depth cooperation from the technical pre -research stage. The model of sharing input and risks has gradually been universal. The product is appearing. Through the accumulation of more time, from quantitative to qualitative changes, Android phones are expected to gradually gain a stable high -end market. In the future, it will launch a further impact on Apple's advantages, and the competition in the high -end mobile phone market will be more intense.

It can be seen that from the thousand yuan machine to the folding machine, the mobile phones are "fighting" closely, and the cost -effective and high -end competitions are becoming more and more hot.

Ecological magic

Apple's ecological ability has always been commendable, and Android manufacturers are also building a new ecology. Zhao Ming told reporters: "The glory must make a breakthrough in creating a shoulder -to -shoulder and an apple experience. This breakthrough must be in technical experience, battery life, performance, image processing and other capabilities. Innovation of our constraints and restrictions, we use MagicOS's system blessing to use GPU TURBO and OS Turbo into the industry's industry. At the same time, the MagicOS 7.0 operating system of the whole scene also breaks the system and ecological boundaries of the system. Make mobile phones, tablets, and notebooks connecting. "

Since the beginning of this year, Honor has been in the open ecosystem, and he wants to use an open strategy to match the closed ecological experience. On the one hand, at the level of hardware matrix, Honor upgrades on the PC category. According to reports, the Honor Magicbook V 14 notebook 2022 is equipped with smart interaction function, with TOF sensor and 5 million high -definition camera, and equipped with air gesture control functions, which can not only control the notebook browse files and watch videos, but also match the face face. Unlock the functions such as automatic lock screens and people to wake up.

On the other hand, at the level of operating system, Honor will launch Magicos 7.0 at Q4. At the same time, Zhao Ming also revealed that Honor will also hold the first developer conference to set the key interconnection capabilities, AI capabilities, camera capabilities, accurate location positioning and based on the establishment. The ability of various AI and machine learning is open. Compared to Apple's self -contained software and hardware integration ecology, Android breakouts are actually more challenging. Apple from the chip to the operating system is its own system. The collaboration between systems, hardware and even UI levels is easier to achieve. However, Android manufacturers need to break through different systems and need to break a lot of barriers.

"Today, from the Android system, it is an open operating system. It is also open from the PC perspective, but the boundaries and barriers between different operating systems are relatively high," Zhao Ming talked. How to achieve better circulation between different systems based on the existing open system, such as between mobile phones and laptops, between mobile phone and IoT is separated and closed. Consumers have a better experience? This is the future focus of Honor Magicos. "

After various families have prepared mobile phones, PCs, and various IoT terminals, the ecological Unicom competition also kicked off a new prelude.

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