Big coffee talks about the overall company: localization and branding are high -frequency words

Zhongxin Jingwei, September 16th (Ma Jing) "For companies going out, how to use a wide range of Chinese business networks to strengthen cooperation with Chinese businessmen to achieve local integration. This is a very favorable condition, and it is also an international enterprise international international international. One of the important choices of Hua. "On the 16th, at the site of the" 2022 Global New Generation China Business Cloud Summit ", Zhao Jinping, former Minister and researcher of the Ministry of Economic Research Center of the State Council Development Research Center.

With the continuous improvement of comprehensive national strength and international status, China has increasingly integrated into the global economic development, and more and more enterprises have also moved to overseas in various ways. However, what is in front of it is: How to gain a foothold in an unfamiliar environment? How to avoid risks to achieve sustainable development?

At the "Talk to the Sea" round table forum at this summit, Jingdong International, Xiaomi, Kuaishou, Youmun and other pioneers of the sea shared their own experience and views.

Do a good job of localization and branding

How to get out of the company to go to sea? Localization and branding are high -frequency words of guests.

Zhao Jinping said that doing a good job with the local area must strengthen cooperation with the local interests and can truly become a local member, which is easier to get the support of all parties.

"For going to sea, whether it is actual products, products, or virtual platforms, services, and content, the most important thing is to make the product itself. This is localization." The person in charge Wang Shiqing, for example, said that signal infrastructure in many places in Brazil is not as developed as China. It has developed pre -loading functions. Wirelessly downloads it, and you can watch it without the Internet.

Liu Yan, the international head of Xiaomi Internet Business Department, emphasized that it is a full -chain thing to do a good job of localization of enterprises in the sea. It is necessary to attach importance to culture, religion, local tax and financial compliance, and the importance of digital privacy.

Talking about the construction of the company to do a good job of branding, Wang Shiqing said that before everyone would feel that it was too much money to make a brand, especially in the early stage, it was difficult to have a direct and good ROI (investment return rate). One misunderstanding.

"If you really build a good brand and create a good story, you have a very deep binding with users. In fact, there are very obvious benefits in the short term." Wang Shiqing said that in the case of epidemic and global political and economic fluctuations, the more brand -strong companies, the stronger the brand's strong enterprise. The deeper the product is bound to the user. Those companies that first bought a lot of users for traffic, or issued a lot of coupons, may be difficult to stay once the bonus has passed.

Diao Long, the person in charge of the brand market market, also put forward a similar point of view saying that in the past, Chinese companies were very simple to go to sea, that is, using global mobile Internet dividends and excess capacity of Chinese production, but in the future, companies going out in the future is very refined. To continue to develop for a long time, the future must be accompanied by the continuous improvement of brand and service. "

Be prepared for "going global" from all aspects

In addition to focusing on localization and brand building, the guests also shared their practical experience in conjunction with their own company business.

Wang Xuedong, the head of JD International Public Affairs, mentioned that in the aspects of going abroad, Jingdong International continues to build new infrastructure in sea in international logistics, overseas warehouses, foreign comprehensive services, and cross -border supply chains. The distribution system and do a good job of technology to enable to go to sea.

"Jingdong International also pays more attention to the economic development policies of bilateral countries, as well as the economic development initiative of the target country and the resident country. Under such a comprehensive pattern, the business opportunities and industrial development we see Industry needs. "Wang Xuedong said.

Liu Yan mentioned that enterprises must be able to go to sea and have the ability to be confident, and at the same time do real value creation.

"When we go to sea, there are many head companies in many areas and markets. It is a competitive relationship, but it can also be a cooperative relationship." Liu Yan mentioned that the model adopted by Xiaomi is to make the market bigger. Instead of the competition of zero -sum game, only if it really brings value to users and partners, can a virtuous circle be formed.

Diao Long said that Mi Yun served many customers who went to sea and cross -border e -commerce, and found that many customers were not enough to understand the refined understanding of the global market. This requires replenishment. In addition, the construction of digital marketing capabilities of enterprises is also very important. Using big data tools to understand the market can reduce the risk of many companies going out.

Zhao Jinping concluded that before Chinese companies go out, they must fully grasp the information and understand their own experience and their country and customers' experience, information, and information. This is the most important point; secondly Be sure to have your own plan; once again the talents of the Internet, especially the international talent; finally, you go to the sea, and the enterprises will jointly form a complete industrial chain and supply chain through strengthening cooperation overseas. Perseverance for a long time and can achieve the stability of the industrial chain and supply chain.

The "2022 Global Freshman China Business Cloud Summit" was led by China News Agency, Overseas Chinese University, jointly sponsored by Zhongxin Jingwei, China Overseas Chinese Network, and the School of Business Administration of Overseas Chinese University. China News Network and China News Weekly provided special support. The research institute provides academic support. The meeting passed the mainstream media such as China News Network to live broadcast to and abroad at home and abroad.

(For more report clues, please contact the author Ma Jing, mailbox: [email protected]) (Zhongxin Jingwei APP)

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