The IoT industry ushered in change, "one end control the whole house" will become a new normal ｜ 氪 i · Industry observation

Looking at the intelligent blue ocean with huge potential, the open IoT ecosystem is already a trend.

In the past few months, the IoT industry has shown new changes.

The latest data from the Ministry of Industry and Information Technology shows that the size of the smart home appliance market has increased from 200 billion yuan in 2016 to today's 500 billion yuan. At the same time, the service ecology of the IoT industry is changing.

When the concept of "all things interconnection" gradually landed, the new round of industrial changes are coming.

From closed to open

IoT is the Internet of Things. In essence, it is extended on the basis of the Internet, and various devices link various devices through cloud computing, radio frequency recognition, and sensor network. Let users be restricted by time and place, and realize the interconnection of people, machines, and things.

Now, IoT is no longer a fresh term.

With the promotion of domestic 5G technology, in 2018, IoT intelligent products showed a "outbreak" trend. At the technical level, the connection between users and products has long been realized. Consumers through mobile APPs, smart speakers, smart TVs, central control screens, etc., remote operation of smart home products such as air -conditioning, rice cookers, floor sweeping robots have been popular.

However, for consumers, the ideal is full, but the reality is sensible. Although IoT has been integrated into mainstream home appliances such as TV, air conditioning, refrigerator, washing machine, etc., it seems that "everything is ready." However, for a long time, the field of Intelligent Reports has shown the characteristics of "category and no brand", which has made consumers want to achieve a convenient and worry -free "one -end control whole house", which is a bit worse.

Observing the development of the entire industry, it is not difficult to find that the popularity of IoT products is more in the context of the entry competition of smartphones and home appliances. Because of this, more mainstream 3C brands have entered the IoT business in order to seek "new growth curve."

On the other hand, channel vendors who can connect more brand manufacturers, have more categories and products, have also begun to develop the IoT ecosystem. Its leading IoT ecosystem is more open. After establishing cooperation with the brand Fang, it can realize the linkage between different brand products and create the IoT "big ecosystem".

The entire IoT industry has gradually shifted from a single application scenario to a full -ecological development model. More open and diverse IoT service platforms have become mainstream.

Samsung and JD.com's cooperation cases are one of them.

What intelligent services do consumers need?

In August, Samsung announced a strategic cooperation with Jingdong to launch in -depth cooperation in the fields of IoT, AI, and large screens.

The person in charge of JD Xiajia Intelligent Ecology told 36 氪 that the cooperation between Samsung and Jingdong can be said to be a shot.

For a long time, JD.com hopes to provide users with IoT services for "one end to control the whole house". Since the establishment of JD Xiajia's intelligent ecology, it has always adhered to this vision to provide consumers with intelligent services they need.

As an international consumer electronics giant, Samsung is committed to cooperating with local partners to build an ecology. At the technical level, Samsung is the leader of 5G networks, AI and IoT ecology. After the cooperation between the two parties, the "Jingdong Xiaoya Samsung Edition" APP has realized the interoperability and interconnection of the 8 major types of smart products of the Samsung brand. Samsung's new smartphone products have also preset the JD.com Samsung version of the Samsung version of the APP.

According to reports, when consumers use the JD Xiajia Samsung version of the APP, they only need to log in for users of Samsung account to log in to Samsung's smart ecological products and the massive IoT intelligent device interconnection in JD.com's ecology. Intelligence and convenience in hand and life.

At the same time, JD.com's Samsung Edition APP also set up an exclusive Samsung's official after -sales service sector to provide consumers with a full life cycle service. From service items such as use tutorials, use skills, failure quiz, on -site installation, on -site cleaning, on -site maintenance, to service processes such as service consulting, results inquiry, and progress query, they can be completed in one stop to realize the bond of the brand maintenance of stock users.

In addition to high -quality service capabilities, the cooperation between the two parties also hopes to play their respective advantages. Through more mature solutions, the smart, secure, intelligent, and healthy IoT smart life is brought to consumers, and then promotes the IoT ecosystem of the IoT ecosystem Rapid development.

From the perspective of the current stage of Jingdong Xiaoga's intelligent ecology, it has the ability to access all category technologies such as smart home appliances, smart digital, and provides a series of advanced category access solutions such as smart screens, printers, and smart speakers for the industry. Essence

It is reported that Jingdong Xiaoya Intelligent Ecology also combines IoT and JD.com's technology technology. Through excellent equipment interaction capabilities and rich operating tools, the user intelligent device manipulation experience leap is realized. Domain operation ability.

It is believed that relying on Jingdong's deep technical capabilities and AI blessings, Jingdong Xiaojia's intelligent ecology can integrate into the field of intelligent service more comprehensive and deeper, and achieve deep integration with different brands of smart products. While creating a wider ecological scene, Explore the new blue ocean of the IoT industry together.

Jingdong IoT's "bottom gas"

After many years of deep cultivation and exploration, Jingdong Xiaogia's smart ecology has become an important part of smart homes, and it is also the "main force" of the development of the entire IoT sector.

As of now, more than 200 brands with JD Xiajia's intelligent ecological cooperation have been covered, with more than 100 categories and nearly 10,000 ecological products.

The reason why this achievement is unlikely to the open attitude of JD Xiajia's intelligent ecology in the technical link. JD.com always believes that the more open intelligent ecology and full -link product services are the core driving force for the advancement of the IoT industry. In the talks with 36 氪, the person in charge of the operating team of JD.com has always emphasized that he is willing to be the connectors of the Internet of Things industry to unite various manufacturers to open and win a win -win situation.

The person in charge of JD Xiajia Intelligent Ecology told 36 氪 that after investigating Jingdong's consumer group, 90%of users found that when they bought smart home products, they would not only choose a single brand.

JD.com itself, as the main sales channel of 3C appliances, is closer to consumers, can better grasp the needs of consumers, and build IoT products that can meet personality needs with the brand. At the same time, JD.com provides universal technology, links different brands and categories, and then provides consumers with an integrated home ecology.

"This is our core advantage, and also the confidence of the smart ecology of JD.com."

The person in charge of Jingdong Xiaoga Smart Ecology said that for brand vendors and C -side users, JD.com is guided by user needs, opens JD channels and operating capabilities, integrates external high -quality resources, and builds a trinity of "intelligent connection, data -driven, intelligent services". Open technical framework to achieve a new JD Xiajia smart ecological model with multi -end collaborative, data fusion, and agile innovation.

At the same time, relying on Jingdong's strong retail attributes, Jingdong Xiaogia's intelligent ecology can better understand the real needs of consumers and help the brand to solve a series of problems after connecting with users.

To some extent, JD.com's intelligent ecology is more like a "family butler".

For example, JD Xiajia's intelligent ecology can achieve "active services", recording and reminding users of water purifiers, electric toothbrushes, air purifiers and other equipment.

It is worth mentioning that, relying on the comprehensive ability of "content+hardware+service", Jingdong Xiaogia's smart ecology can also provide consumers with office reports, contract protocol templates, education and training template materials, etc. Program.

The above -mentioned person in charge believes that the future IoT service must be diversified and differentiated, and the brand category is mutually compatible, giving consumers truly convenient.

The cooperation between Samsung and Jingdong Xiaogia's intelligent ecology has also promoted the transformation of the IoT market. The brand no longer fights for single soldiers and gradually moves towards joint development. At the same time, it also allows the entire industry to see more possibilities. In fact, in addition to Samsung, many mainstream 3C brands have achieved IoT cooperation with Jingdong.

Looking at the blue ocean with a huge potential, an open IoT ecosystem is an irreversible trend. Soon after, there will be more channels or brands to continue to explore along this road and promote the development of the IoT industry together.

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