The maximum price increase is more than 2,000 yuan!The iPhone14 series is officially released, the ox "crazy grabbing" Pro version

With appearance changes and image upgrades, the iPhone 14 series has brought more intuitive feelings to consumers, and has become the most attractive consumer product in recent years -whether it is booking or spot sale, there have been hot scenes.

Today (September 16), the three iPhone 14 series models are officially released (iPhone 14 Plus will be released on October 7). Before 9 o'clock this morning, the reporter of "Daily Economic News" came to the Apple direct store in Shenzhen Yitian Holiday Plaza. There were more than a dozen people in line at the scene.

At the door of Shenzhen Yitian Holiday Apple Direct Store, consumers who queue up to buy iPhone14 series. Picture source: Photo by reporter Wang Jing every time

According to the staff of the Apple Store, only consumers who make appointments in advance can enter the store to receive a new machine.

The reporter noticed at the scene that several "oxs" who were trading. They saw users who got new machines from Apple's stores to take the initiative to recover new machines. "IPhone 14 Pro currently increases the price of about 1,300 yuan, iPhone 14 Pro Max increases the price of about 1,500 yuan, the new color dark purple is more than 13,000 yuan, the specific price is uncertain, it must Buy, only add 300. "

iPhone 14 Pro series increases from thousands of yuan,

PRO MAX plus price more than two thousand

"Daily Economic News" reporter noticed that the delivery period of the iPhone 14 from Apple's official website is only 2 days; and 14 Pro's model delivery period is 5 to 6 weeks, and Pro Max is longer 6-7 weeks.

Picture source: Screenshot of Apple's official website

The reporter interviewed several oxen on the spot on the grounds of buying a new machine. One of them said that the iPhone 14Pro and MAX large memory versions are more popular. If you want to buy, the price will be increased by 1,500 yuan. The iPhone 14 price increases 300 yuan. Another scalper said, "Pro Max will increase the price of more than 2,000 yuan."

A Xiaohu (a pseudonym) who sells mobile phones in Shenzhen Huaqiangbei (a pseudonym) released an iPhone 14 series of goods receiving quotation forms in the circle of friends, and reminded that the new product market fluctuates a lot. "Daily Economic News" reporter noticed that the PRO version was divided by memory, the recycling premium was 600 yuan to 900 yuan, and the PRO MAX version recovered the premium of 800 yuan to 1300 yuan. As for the iPhone 14, the ox party does not receive the goods.

Picture source: screenshot of friends circle

Another seller told reporters at the door of the Apple Store that the PRO recovery can be premium of 800 yuan and the PRO MAX premium of 1,000 yuan. Later, he also provided a quotation of Huaqiangbei last night, saying "for reference only."

Picture source: 图片 图片 图片 图片 图片 图片

Tianfeng International's well -known Apple analyst Guo Mingzheng recently said on social platforms: "The delivery time of more than 4 weeks may reflect good needs. At present, the pre -order results of iPhone 14 and 14 Plus are worse than the iPhone SE 3 and iPhone 13 mini. (SE 3 and 13 mini have encountered a cut order in the first half of this year). "

Guo Mingzheng believes that compared with the iPhone 13 series, the pre -order results of iPhone 14 Pro Max, Pro and two standard models (14 and 14 Plus) are good, neutral and poor. "IPhone 14 and 14 Plus (accounting for about 45%of the overall iPhone 14 shipment) is increasing. Among them, iPhone 14 Plus is an alternative to the iPhone 13 mini. This means that Apple has failed the product segmentation strategy of standard models this year. According to the current pre -order results, the strong demand for the iPhone 14 Pro models may continue until November. "

The reporter noticed that although the iPhone 14 Plus has not been sold, the results of the pre -sale are not ideal.

For ordinary consumers, the external changes of the iPhone 14 Pro Max and Pro products are more likely to be perceived, and the increase in recognition rate can also arouse the desire to buy -the "smart island" design of the PRO version, which can expand the screen screen The proportion shows more information content and presents a new way of interaction.

In the core configuration, the iPhone 14/14 Plus is equipped with an Apple A15 bionic chip with a rear 12 million dual camera. Compared with the iPhone 13 series, it has not upgraded much, making some "fruit powder" disappointed.

In contrast, the iPhone 14 Pro/Pro Max has been upgraded significantly. Not only is it equipped with a new A16 bionic chip, the processor uses the latest 4nm technology, but also upgrades the camera hardware. For the first time, it is equipped with a 48 -megapixel main camera. In the past, Apple's 12 -megapixel main camera began to configure from the iPhone 6s to the iPhone 13 series, which is the only one of the mainstream mobile phone manufacturers, the only low pixel.

Domestic mobile phone manufacturers have challenged the high -end market this year, and the smartphone market has faced greater challenges. According to IDC, global smartphone shipments are expected to fall by 6.5%to 1.27 billion units in 2022.

But it is worth noting that the domestic high -end mobile phone market has been less affected. IDC data shows that in the first half of 2022, China ’s high -end mobile phone market share reached 13.3%, an increase of 1.0 and 3.8 percentage points compared to the same period in 2021 and 2020, respectively.

With the help of high -end brands to stabilize and enhance the market, it is a race that no one can lose behind. Since the second half of 2020, some high -end markets affected by the supply chain have become the focus of many domestic mobile phone players. But from the actual results, no new leaders have been able to take over Huawei.

Instead, this has led to Apple's "unique" in the Chinese high -end mobile phone market. IDC data shows that at the end of 2021, Apple's market share of more than $ 600 in China has reached the highest in nearly three years -76.9%.

At the same time, since 2022, other head Android manufacturers are still investing in high -end flagship models. Whether it is self -developed chips, folding screens, or images, the effects are initially displayed, product competitiveness has continued to improve, and market share began to begin. Rise to 30.5%.

IDC believes that with the major domestic Android manufacturers' long -term investment in high -end routes, including products, services, channels, and brands, it will significantly enhance the competitiveness of Android phones in the high -end market. In addition, more and more Android manufacturers and the supply chain and the supply chain have begun in -depth cooperation from the technical pre -research stage. The model of sharing input and risks has gradually been universal. The product is appearing. Through the accumulation of more time, from quantitative to qualitative changes, Android phones are expected to gradually gain a stable high -end market. In the future, it will launch a further impact on Apple's advantages, and the competition in the high -end mobile phone market will be more intense.

At the same time, Guo Mingzheng recently stated on social platforms that Qualcomm transferred the high -end SOC (system -level chip) orders from Samsung to TSMC, and the Android brand's radical strategy for folding screen phones, which may help improve the Android camp in the next few years Disadvantages in the high -end market.

Not only that, with the return of the Huawei Mate50 series this year, the two new products that Apple and Huawei have attracted much attention will also be confronted. IDC analyst Guo Tianxiang said in an interview with reporters through WeChat: "This time the Huawei Mate50 series is very high, and the booking is also very hot. Especially in the previous 2nd generation Mate users, it has been almost reached the time -changing cycle, so it will definitely launch a certain impact on Apple's advantage in the high -end market. However, the Mate50 series cannot represent Huawei's "return of the king ', whether the amount of stocking is preparation, whether it is the amount of stocking. There is still a certain problem in the product itself, so it is expected that it is difficult to reach the sales level of the previous generations. It takes more time to return to the competitive situation of resistance with Apple's tribute. "

Reporter | Wang Jing

Edit | He Xiaotao Liang Yan Yi Qijiang

School Division | Wang Yuelong

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