Smart TV start -up advertisements are annoying that it is not easy to consider associations and lawyers think that this move infringe on consumer rights

"Originally I wanted to easily watch the TV, but there were tens of seconds for you as soon as you started, but helpless." On September 10, Mr. Li, a citizen of Taiyuan, reported to the Shanxi Evening News reporter that his smart TV advertising advertising advertising For a long time, he communicated with customer service and was informed that the advertisement was "hard" and could not be canceled at all.

Shanxi Evening News reporter learned that the People's Daily Business Institute released the "Smart TV Swiping Advertising Report in 2021", saying that 89.9%of consumers' smart TV contains switching advertisements, while 72.73%of consumers said " Can't bear it for a second. "

In response to this, from September 12th to 14th, a reporter from Shanxi Evening News visited many Taiyuan citizens, TV manufacturers, Shanxi Consumers Association, lawyer, etc.

Endless start -up advertisement

The situation that Mr. Li reported was universal. Some people were not seriously disappointed. Mr. Li said that the TV you spend money to buy is to watch the start -up advertisement for tens of seconds a day. "This is equivalent to that of our ordinary consumers spend money to watch his advertisement every day. It is said that the short video platform is interested for a while. If you are not interested, you will jump over in one second and two seconds. It feels very long in five seconds and ten seconds. Emotions can be imagined.

Mr. Li consulted a lawyer friend, and the other party suggested that he can complain to the Consumer Association or communicate with TV manufacturers to see if he can cancel it.

Shanxi Evening News reporters consulted more than a dozen friends around them, and they were different in age and occupation. They all said that the start -up advertisements were like "psoriasis" posted on TV. It felt uncomfortable to treat customers as an advertising audience.

Some TVs can turn off start -up ads

On September 12, a reporter from Shanxi Evening News watched the smart TVs of 4 residents. Most of the advertising advertisements ranged from 30 seconds, 45 seconds, and less than 60 seconds. After, only one can only skip the last 10 seconds. Everyone said that watching a TV is really hard, and now it is basically not turned on the TV.

One of the citizens said: "In September, we also watched programs such as" The First Lesson of School "and the Mid -Autumn Festival, and the television was too lazy to drive at other times." The other citizen bought a mobile phone to vote for the advertisement. The screen, I did not expect that when the screening function connected to the TV, there was also a 20 -second advertisement, and there was no advertisement when connecting the mobile phone to the mobile phone you bought. In addition, some people say that there are screens on some refrigerators and advertisements on it.

Can the start -up ads be canceled? Shanxi Evening News reporter registered the request to cancel the start -up advertisement through the WeChat public account of a TV brand. Two hours later, the after -sales staff of the TV manufacturer called and asked to provide the MC address and serial number behind the TV. The after -sales staff said that he had passed the relevant information of the model to the background. The model is fixed.

Later, the Shanxi Evening News reporter downloaded a "advertising assistant" on the TV according to the instructions of the after -sales staff. After the after -sales staff, the after -sales staff provided a set of 8 -digit check code. Delete "successful" "Advertising material deletion successfully". Subsequently, a reporter from Shanxi Evening News restarted the TV again and found that the start -up advertisement for more than ten seconds was gone.

The after -sales staff said that according to the unified national requirements, more than 200 models of their brand TVs have achieved one -click closing the advertising function. After booting, press the return key with a remote control to achieve one -click to close the advertising function. At the same time, the follow -up models will have a "one -click" start -up advertising function, and users can close the advertisement independently.

There are still several ways to deal with booted advertisements

The Shanxi Evening News visited the home appliance market. The shopping guide said that whether there is a start -up advertisement has become a selling point for selling TVs. "Which TV has a start -up advertisement and which is not available. After searching for the Internet, everyone knows, so when customers come to buy, they have the goal, mainly to buy in these TV brands." A guide Obviously, most people are disgusted with start -up advertisements.

Regarding the start -up advertisement, the reporter learned in an interview that some citizens also have their own ways to "deal with".

Some communicate with after -sales and ask them to close the boot advertisement. General customer service will give the corresponding reply, the brand is different, and the service after -sales service is different.

Some citizens find a computer master to flash the machine. In other words, like operating smartphones, find a computer master to flash the machine and block the advertising signal that gets off. However, there are two problems in this operation. One is that there are certain technical difficulties. Ordinary people cannot do it. In addition, there are certain risks, which may cause the TV system to be unstable.

Some citizens said that buying a TV without startup advertisements, or buying a screen device, putting their favorite programs on TV. After all, the Internet is developed, and the TV can be seen, and there are basically on the mobile phone.

There are no rigid regulations yet

Among the top ten typical cases of consumption of consumption in 2020-2021, smart television-booted advertisements cannot be closed first.

The universal opening advertisement in the smart TV industry cannot close the problem that has been criticized by the society. The Consumer Association organized a series of actions on this consumer hotspot issue, urging many operators with similar behaviors to make rectification, and filed a public interest lawsuit on the enterprises involved in the case refused to correct. Fairness has protected many unspecified rights and interests of consumers, and promoted the standardized development of related industries. Smart TV start -up advertisements forcibly implanted and cannot be closed, which seriously affects consumers' viewing experience. It also violates that "the operator shall not send commercial information to it without consumer consent or request, or consumers clearly explicitly reject it" and "Use it to use Internet sendsing and publishing advertisements shall not affect the normal use of users. Advertising published on the Internet page in the form of pop -up should significantly indicate the closure logo and ensure that one -click closure "and other laws and regulations. Intelligent product operators should establish the value concept of science and technology to good, integrity and law, ensure that consumers enjoy equal consumer rights, and prevent the use of technical means to implement mandatory transactions.

In response to this, lawyer Wei Qiang of Shanxi and the Minnan Law Firm stated that the relevant laws have stipulated that it is not allowed to be bundled and mandatory sales, and consumers must obtain the consent of consumers. The addition of smart TV advertising has violated consumers' rights and interests. If the Consumer Association does not explicitly stipulates, it can be canceled. The "Consumer Rights Protection Law of the People's Republic of China" and "Advertising Law of the People's Republic of China" have clearly stipulated that consumers cannot handle it through the Consumer Association and can handle it through the court.

"To be honest, I am also very angry with this matter, and I usually understand it." Zhang Jia, director of the Complaint Department of the Shanxi Consumer Association, said that they have also received similar complaints, and the China Consumers Association has also spoken many times, clearly expressed the boot on the boot, and it is clearly stated that the boot was turned on. Advertising does violate consumers' rights and interests, but it has not yet stipulated that they have not yet stipulated. They also called on industry manufacturers to strengthen their self -requirements and listen to consumer demands. On the other hand, it is called on industry associations or third -party regulatory organizations to formulate corresponding specifications and standards.

Shanxi Evening News reporter Song Junfeng

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