Wenqing Holy Land?Grasp the second -hand business of fish

A logical attempt.

If second -hand goods are not cheap, will you still consider second -hand goods? Recently, the second -hand trading platform caught the fish and was complained by the user to recover thousands of dresses worth thousands of yuan at a price of 75 yuan. Later, it was sold on its platform with 629 yuan, staged a drama "Middle Business Makes a difference".

Different from the C2C model that sells the goods directly to the user, it has selected the B2C business model, which is to recycle the goods from the user. After the identification, cleaning, and the storage, the platform is sold for sale after the storage, so as to achieve "the cycle of second -hand items".

Is this different from the second -hand trading model of idle fish, can it support the business development of caught fish? After being questioned by the user, how can we catch more fish to reverse the wind review? Do you do it online? Can the opening of physical stores become a gathering place for Wenqing? Will Wenqing traffic be a unique way to catch fish?

Catch more fish to capture Wenqing by second -hand books

Grasp more fish development because of the second -hand book recycling business.

There are users who do n’t read books at home. After passing through the platform, users can sell their own idle books, and the platform shall bear the freight. cost.

As a platform side, it is responsible for cleaning up, disinfected, renovated, and after uniform warehousing deposits, and then sold it, as an intermediary, earning a difference. You can even build a platform for people who like to read through the platform and establish a "Wenqing" community.

Capturing fish once was optimistic about the next "Douban" because of its rich "literary and artistic" attributes.

According to the data of Tianyan check, the grabbing fish has gone through three financing, but there is no movement after the round B in 2018.

Since the launch of more fish in May 2017, 1 million second -hand books have been sold in 18 months. Such market recognition also meets the current consumer needs.

This "direct" sales method meets the needs of users in today's era for "convenient transactions". It does not need to "cut a knife", no need to try to talk about the price with buyers. To many users.

The B2C business should be a good user trading model, but recently, it has been criticized for "low -price recycling and selling high prices". For the B2C platform, this phenomenon is not uncommon. For example, a second -hand sneaker trading platform such as 95 points also has dozens of yuan recovery and hundreds of yuan for sale.

The consideration in pricing provides a reasonable price to both sellers and buyers, which is currently a primary problem that needs to be solved by catching the reputation of fish.

Different from second -hand market giants such as idle fish, the entire category C2C can be achieved, and the commission of users does not draw. As a niche second -hand trading market, which is mainly selling books, there is no way to be like a niche second -hand trading market. In this way, you can only choose to "increase the difference" to maintain operation. At the same time, it is not satisfied with the caught fish that only do second -hand transactions, and gradually broaden the businesses of clothing and electronic products.

"Second -hand+literary and art+clothing" also fits the "ancient" boom currently popular. For example, there are 460,000 followers who are currently followed in Vintage retro wearing. "Playing funerals". At present, young people are more and more like "old things" that are "stories and taste". On the one hand, they can use relatively low prices to obtain a "exquisite" product.

Such a "retro popular" has also spawned the popularity of the current second -hand market. According to the data released by the "2021 China Mobile Internet Annual Report" released by QuestMobile, the total scale of MAU (monthly active users) of the second -hand idle trading app is 145 million, which is 145 million. A year -on -year increase of 19.7%, there is a huge potential for second -hand sales.

It is also such a new market that currently there is a chaos of "pricing and random", especially by relying on the B2C method sold on the platform, the pricing power is mastered on the hands of the platform. If you want to obtain continuous user growth, you must also make reasonable pricing, determine the appropriate value of second -hand products, and achieve the situation of "buyers less money, platform sellers can win a win -win".

Grasp more fish for online transactions to find exports

As a new place for Wenqing, in addition to a piece of cake in the second -hand market, he also aimed at a offline bookstore. In 2021, Catching Fish held a second -hand book market in Sanlitun, Beijing, attracting a large number of users.

Such a second -hand book market has also been welcomed by many people. Many Wen Qing came here to open and buy books. In Beijing, Catching Fish also opened its first offline physical store, Beijing Dawang Road Store. Since its establishment in 2019, this shop has assumed the mission of "preliminary exploration" that grasped more fish to offline entities.

The decoration of this shop is retro and nostalgic. The old books that have been recycled to the seal are installed in large baskets. Many netizens are "Panjiayuan" who are literary and artistic youths. Second -hand books, their old -fashioned decoration can also attract some users who only want to check in to take pictures, and the release of platforms such as Weibo, Xiaohongshu and other platforms can also bring traffic to bookstores.

However, the grabbing fishes that have begun to enter the physical bookstore industry do not catch up with the industry.

On the one hand, there are sound books and electronic books have become popular, so that the physical book market that is not the public has received further challenges. According to data, in 2021, more than 30 % of adult citizens have the habit of listening to audio books. Demand only accounts for 20 % of reading needs. In 2020, affected by the new crown epidemic, the number of bookstores closed in the country in 2020 reached 1,573, of which there were a few words, one -way street, Pioneer Bookstore, which is still in business conditions. I did not seize the opportunity, fancy the wave of Internet celebrity bookstores, but failed to luck to gain the bonus of Internet celebrities.

In November 2021, he grasped Yu Dawang Road Store. As its first physical store, he helplessly chose to close the store. At present, there are new stores in Shanghai and Beijing, but the operating conditions are not good. When facing high -priced doubts, the staff who caught the fish responded that "the cost is too high and it is difficult to make money."

If you want to rely on the Internet celebrity bookstore, the title of Wen Qing's gathering place is not easy to divide the cake of the famous Internet celebrity bookstore.

To build a circular economy, catch more fish and want to establish a "second -hand" ecology

In the transactions of second -hand books and second -hand clothing, catching more fish wants to build a new "circular economy" consumption model.

In the context of advocating environmental protection and "carbon cycle" throughout the society, environmental protection has also become the slogan of many commercial companies. For example, Apple announced that it will no longer pack a charger in the packaging. There are still chargers with value, so as to save costs, save materials, and achieve environmental protection purposes.

For such a "zero carbon economy", the "low -carbon economy" is essentially reused things that still have value. The current second -hand trading platform also conforms to such a development trend. Grasping fish also hopes to conform to such a dividend in such an era and develop a "circular economy".

For example, recently, catching fish also wants to try other businesses other than second -hand sales, "borrow".

Grabbing the fish went online and tested the "Grabbing Fish Borrowing Room", adopting a membership subscription system, users can pay for the use of books only for a period of time, and then use more fish to catch it.

Builded cleaning, renovation, and packaging, compared to traditional book borrowing, can bring users a better experience.

As a platform, it is necessary to make a profit to build a "circular economy", but it should not be squeezed in two -way sellers and buyers. As a second -hand selling platform, a good consumer experience is the foundation of a consumer platform. The use of paid "is the characteristics and advantages of more fishes compared to other platforms, but first of all, users need a good recovery and consumer experience.

In the future, I hope that the development of fish will still retain the constant niche and literature and art in the atmosphere of business and capital.

Data source: Tianyancha

Image source: network

Reference article:

Thunder Technology "Grabbing fish low buying high sales and selling high, the naked business greed behind the literary and artistic feelings"

A "In the past 2 years, more than 1573 bookstores have died ..."

China Environment Daily "The first offline bookstore is closed"

CBNDATA "Enterprise Struggle" from 1 to 0 ", will the" zero carbon economy "be the next air outlet? "

"Panjiayuan" of "Panjiayuan" of "Grabbing Fish: Panjiayuan"? "

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