People's Fortune Evaluation: Practical advertisements, can you bounce it if you want to play?

The controversial Internet pop -up window information push services are expected to enter the right track. Recently, the National Internet Information Office, the Ministry of Industry and Information Technology, and the State Administration of Market Supervision and Administration jointly issued the "Provisions for the Management of Internet Popular Window Information Push Service" (hereinafter referred to as the "Regulations"), which will be implemented from September 30, 2022. Standardize and delineate compliance boundaries on pop -up information push services. This will help safeguard national security and public interests, promote the healthy and orderly development of Internet information services, and be strongly supported by netizens.

As a way for information push services, Internet pop -ups provide great convenience for users to browse and view information. However, click on the webpage and the pop -up advertisements that come to the face are caught off guard; opening the software, the pop -up information of the bombardment is invincible ... Many companies and platforms make the pop -up window push technology simplified in order to seize traffic and seek benefits. , Advertising and vulgarization, created a lot of "psoriasis" in the online world. For this reason, the "Regulations" keeps paid attention to the key links of pop -up news information push, pop -up information content orientation, pop -up advertising and other key links, and strive to solve the use of pop -up windows to push news information, pop -up advertising logos are not obvious, advertisements cannot be closed in one key, and advertisements cannot be closed. Mysterious hype entertainment gossip, too much push frequency, unreasonable proportion of push information content, induced users to click on implementation of traffic fraud, which have strong practical targeting.

Practical advertisements, how can you want to play? The promulgation of the "Regulations" can be described as a "tight curse" for flooding pop -up advertisements. Emphasize that "Internet pop -up window information push service providers should implement the responsibility of information content management", propose "scientifically set news information and the proportion of content in the vertical field, reflect positive and healthy mainstream values", clearly "inform users of the pop -up window information push delivery The specific form, content frequency, cancellation channels, etc. of the service, fully consider the user experience ", require" significantly indicated 'advertisements' and closing signs to ensure that the pop -up advertisement is closed "... In the form of presentation, each sword finger pop -up window information is pushed to push all kinds of chaos, which aims to block any possible shortcomings and loopholes.

No rules, no standards. However, the rules must be more abide by the rules. In this regard, the "Regulations" not only requires the Internet pop -up window information push service provider to set up convenient complaints and report entrances, consciously accept social supervision, but also encourage the Internet industry organization to establish and improve the guidelines for the Internet pop -up window information promotion service industry to guide the healthy and orderly development of the industry It is also clearly required that relevant departments such as the online information department, the competent telecommunications department, and the market supervision department have supervised and manage in accordance with laws and regulations within their duties. Only by clarifying the ownership of all parties, refining the supervision and management measures, strengthening the efforts of rectification and inspection, and forming a long -term mechanism for collaborative governance to ensure that the "Regulations" will be implemented and effective.

The soil with high -quality content, trimming the messy and disorderly branches, adhere to the correct political direction, public opinion orientation, and value orientation in order to eliminate the brutal growth of pop -up advertisements and make pop -up windows the entrance to valuable information, not the trap of cheating, and also Netizens' clear network space and healthy network ecology.

Source: People's Daily Online

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