After Gree also entered the home appliance manufacturer, why have they involved in the prefabricated vegetable industry?

Prefabricated vegetables, the 100 billion track is attracting home appliance companies to enter the venue. Jeri Electric (SZ000651, stock price 35.1 yuan, and a market value of 197.7 billion yuan) Chairman and president Dong Mingzhu clearly stated in public that Gree Electric will set up a prefabricated dishes installation manufacturing company. Cooking Equipment -Furnishing and Commercial Edition prefabricated dishes microwave oven.

"Daily Economic News" reporter's on -site interview learned that the reason why Galanz entered the prefabricated vegetable industry was the factors driven by local policies and also complied with consumer needs. Wu Yi, the sales director of China Market, China Grand Survival Business Co., Ltd., told reporters that under the epidemic, consumers' lifestyles have changed. Pre -production is widely favored by consumers with its convenience, deliciousness, and saving effort. Prior to this, due to the lack of professional cooking tools, prefabricated dishes have caused pain points such as low cooking efficiency, delicious taste, and complex operation during the cooking process, which restricts the rapid development of the industry.

At present, the prefabricated vegetable industry support policies have been introduced in many parts of the country. On September 15th, Tan Fengxian, director of the Agricultural and Rural Bureau of Shunde District, also revealed to reporters that with the upgrading of the new consumption model and the fiery prefabricated dishes, it is expected that the intelligent production and intelligent cooking field will usher in new development opportunities. In his opinion, the addition of smart kitchen appliances companies will engrave the genes of the industry for the prefabricated vegetable industry, and will also empower the upgrade of the entire industry chain of the prefabricated vegetable.

Home appliance companies have entered the prefabricated vegetable track one after another

In the capital market in 2022, "prefabricated dishes" is one of the hottest tracks.

According to the research data of Ai Media Consultation, the size of China's prefabricated vegetable market will exceed 400 billion yuan in 2022, and in 2026, it will reach 1072 billion yuan. According to data cited by Guolian Securities, in 2021, there were nearly 300 investment events in PE/VCs in the catering industry, of which there were 23 prefabricated vegetable track investment and financing incidents, with a financing amount of about 5.6 billion yuan.

Last week, Dong Mingzhu revealed at a symposium on the development of the prefabricated vegetable industry in Zhuhai that Gree will set up a prefabricated vegetable equipment manufacturing company in conjunction with the company's own advantages. Prefabricated vegetable equipment manufacturing companies will focus on research and development, production and transportation services, and provide technical support for the development of the prefabricated vegetable industry.

As soon as the news came out, it immediately attracted a lot of attention.

On September 15th, Galanz also released the world's first prefabricated microwave oven. The reporter learned at the press conference that the Grandians' home -made pre -production microwave oven will be launched on September 20 at a price of 999 yuan; commercial models will be launched on November 8 with a price of 4999 yuan.

Guo Jianxi, director of the Cooking Laboratory of the Grands Technical Management Center, said in an interview with a reporter after the meeting that compared with the traditional microwave oven, the Grandosian dishes have exclusive prefabricated dishes, which can make the prefabricated dishes more delicious. He told reporters that the reason why Galanz is setting up to make a prefabricated dish, the promotion factors behind include: prefabricated dishes under the epidemic are getting higher and higher; Granste also receives feedback from many users. Traditional cooking equipment is delicious for prefabricated dishes. The degree of reduction is low; some companies who make prefabricated dishes find Galanz, hoping to launch a highly restored culinary equipment with high prefabricated dishes in a short period of time.

In the conference, Wu Yi revealed that next, Granshi will also provide a full set of overall settings of prefabricated dishes intelligent equipment in combination with the development needs of the prefabricated vegetable industry and the diversified consumption needs of users.

On September 15, the reporter also learned exclusively from the Midea Group that Midea has also been involved in the prefabricated field, but the reporter has not yet obtained more specific information.

Under the prefabricated vegetable air outlet, new opportunities in the field of intelligent production and intelligent cooking have ushered in. But how much can the market space of intelligent production equipment and smart cooking equipment in prefabricated dishes? In an interview with reporters, many industries said that they could not be calculated. Tan Haicheng, vice president of the China Culinary Association and executive chairman of the Guangdong Catering Service Industry Association, told the reporter of the Daily Economic News that the prefabricated market is currently active. During the epidemic, consumers' demand for prefabricated dishes has increased rapidly. In his opinion, in the future, every family and each enterprise may be equipped with households or commercial prefabricated cooking equipment, and even the kitchen of many small and medium -sized restaurants will be equipped with such commercial cooking equipment. "It is equivalent to re -purchase, this amount should be very large."

Picture source: Photo by reporter Chen Pengli

Behind is the competition between major cities

The rapid development of the prefabricated vegetable industry, coupled with the characteristics of the role of upstream and downstream radiation, has attracted the policy to support the prefabricated vegetable industry in many parts of the country.

In the national prefabricated vegetable industry, Guangdong Province is a leader. On the "List of the Development of Prefabrication Industry in China in the second quarter of 2022 in the second quarter of 2022" released by Ai Media Consultation, the Guangdong prefabricated vegetable industry index ranked first in the country. In March of this year, Guangdong Province issued the "Ten Measures for Accelerating the High -quality Development of the Guangdong's prefabricated vegetable industry", which is the first provincial prefabricated vegetable industry policy in the country. Subsequently, Foshan, Jiangmen, Shantou, Zhaoqing Gaoyao, Maoming, Chaozhou and other places have also introduced relevant policies. Among them, Foshan Shunde District released the "Six One" project implementation plan for accelerating the advancement of the prefabricated vegetable industry in Shunde District. "

"Daily Economic News" reporter noticed that according to the Securities Times · E Company, on September 7, the symposium on the development of the prefabricated vegetable industry with Dong Mingzhu was also the mayor of Zhuhai Huang Zhihao. At the meeting, Huang Zhihao raised opinions, hoping that Gree Electric and Zhuhai Rural Commercial Bank to play their own advantages, leading the establishment of the prefabricated vegetable industry development alliance and the prefabricated vegetable industry financial service alliance. On September 14, the Executive Meeting of the Zhuhai Municipal Government reviewed and approved the "Several Measures on Accelerating the High -quality Development of the Prefabricated vegetable industry in Zhuhai". On September 15th, Tan Haicheng also announced that the professional committee of the Guangdong Catering Service Industry Association prefabricated dishes is officially established. Zou Nengji, executive director of the committee and vice president of Galanz Group, announced the launch of the "Greater Bay Area Preparatory Industry Ecological Alliance" initiated by the Ronggui Catering Industry Association and Galanz Group.

Picture source: Photo by reporter Chen Pengli

Tan Fengxian said when attending the press conference that Shunde District was planning to set up a prefabricated vegetable industry development fund. After launching in recent times, banks, insurance and other institutions have stated that the limit of 100 billion yuan supports the development of the prefabricated vegetable industry. Next, Shunde District will focus on strengthening the construction of the prefabricated vegetable industry platform and actively guide smart manufacturing companies, especially smart kitchen appliances companies to engrav the industrial genes for the prefabricated vegetable industry and empower the "prefabricated vegetable+smart production+smart cooking" upgrade. At the same time, Shunde District will further accelerate the planning and construction of Shunde prefabricated vegetable industry park to promote the development of the entire industry chain cluster. In addition, Shunde District will also take intelligent manufacturing and scientific and technological research and development as the main direction, helping the pre -production industry and industrial processing, production, storage and transportation technology and equipment in deep integration, and promote the technological upgrade of the prefabricated vegetable industry.

Daily Economic News

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