The new economy see 丨 thousand yuan new machine is also equipped with curved screen 5G low -end functions to become a low -end mobile phone market breakthrough key 丨 Cover every day

Cover news reporter Zhang Yuexi

On September 15th, the full scene products such as Honor MagicBook V 14 notebook 2022, Honor Magicbook X series laptop, and Honor Tablet X8 were officially released. It is worth noting that this glory released the Honor X40 mobile phone, and the thousand -yuan mobile phone is equipped with an OLED curved screen, which is the first curved screen phone in the same gear.

Related information shows that the Honor X40's 6.67 -inch OLED curved screen, 120Hz refresh rate, brightness can reach 800nit, rear 50 million pixel main camera, equipped with a 5100mAh battery, weighing 172G. In addition, it is also equipped with the rare under -screen fingerprints in the same gear, like the true Q5 Pro released in June. It is worth noting that the Honor X40 is equipped with the Magic UI 6.1 operating system and also supports multi -screen collaboration for the first time. Generally speaking, the X40 is a low -end bucket machine that is more competitive in the same gear.

Domestic manufacturers have been competing for high -end markets in the past two years, but new machines released in the third quarter can see that some manufacturers' signs of re -efforts in the middle and low -end mobile phone markets.

Domestic mobile phone manufacturers have been unsatisfactory since this year. In January, the domestic market's mobile phone shipments were 3.33 million units, a year -on -year decrease of 17.7%; the shipments in February were only 14.86 million units, a decrease of 55%from the previous month. The domestic mobile phone market shipped in March was 21.46 million, which was recovered from February, but it was far below the January level, and the year -on -year decrease reached 40.5%. According to data released by Cinno Research, the sales volume of smartphones in mainland China in March was about 2.24 million, a year -on -year decrease of 24.7%, and a decline of 14.6%month -on -month. The relatively sluggish status of the domestic mobile phone market is an indisputable fact.

The reason is that the first is because of the impact of the epidemic, the uncertainty increases, and the demand for consumer replacement is reduced. Secondly, it is because 5G business and 5G mobile phones, especially high -end flagship mobile phones, have a fast frequency but insufficient innovation. In addition, the low -end market is ignored, which is also one of the reasons.

Perhaps the importance of the long -tail market in the low -end mobile phone market in the current conservative consumption environment. This year, the average card of the Q5 series, the Honor X30 series, and the Redmi Note11T Pro, etc. This year, the average card of 1,500 yuan is also sincere.

Perhaps the low -end market is one of the key to breaking the domestic mobile phone market. Manufacturers can attract users through 5G low -end machines. The key can maintain the brand's sales channels and teams to the greatest extent, and the moat has increased to the future competition. With the normalization of the epidemic prevention and control, the breadth of 5G network coverage has increased, and the continuous improvement of 5G ecological applications, manufacturers occupy the user's mind through low -end 5G mobile phones, and also lay the foundation for the full competition when the environment is good. It will be transferred to the competition for the market share of the low -end mobile phone, but the competition of the bucket machine is not good, and the market will always need to innovate products.

- END -