"Badping Advertising", focus on rectification!

Recently, the National Internet Information Office, the Ministry of Industry and Information Technology, and the State Administration of Market Supervision and Administration jointly issued the "Regulations on the Management of Internet Popular Window Information Push Service" (hereinafter referred to as the "Regulations"), which will be implemented from September 30, 2022. The relevant person in charge of the National Internet Information Office stated that the "Regulations" aims to strengthen the standardized management of pop -up information push services, safeguard national security and public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the health of Internet information services. Preface development.

In recent years, "Batshing Advertising" is one of the key governance objects in my country's network security. At present, some users report that the mobile phone repeatedly pops up advertisements, which can neither close nor find the source, which seriously affects use. How does "Badping Advertising" get into the mobile phone? What are the difficulties of achieving long -term governance? What measures do relevant departments have taken the effectiveness of governance?

01

Mobile phone "Badping Advertising"

Suspected illegal control of computer information system crimes

According to Xinhua News Agency, Mr. Xie, a Jiangxi user, reported that his mobile phone recently popped up the screen ads with "downloading an e -commerce application software".

"In order to find the source, I tried to delete all the suspicious software, but it was useless." In the end, Mr. Xie found the "Bhanda Advertising" source through the maintenance personnel: one named "File Management" and the other called " "Application management" software. The maintenance staff told him that the two names that seem to be normal are actually "hooligans" software that have been disguised.

Some users have encountered more serious problems. Shanghai user Wu's mobile phone suddenly started to play advertisements automatically before and could not be closed. After the anti -virus restarted, the advertising playback frequency did not decrease. Mr. Wu was told when he sent his mobile phone that his mobile phone information system had been hijacked, and he went to the Xinzhuang Police Station in Minhang District, Shanghai.

Police found that a malicious code was implanted by criminals installed in the three tools installed in Mr. Wu's mobile phone, which can be used to monitor and mandate pop -up windows.

According to the case handler, such criminals are mostly engaged in advertising business. They have attracted users to download the application software of malicious code, hijacking equipment systems, and increased advertising playback volume to obtain illegal benefits. "Related behaviors have been suspected of illegal control of computer information systems."

At present, the suspects of the case have been detained by the police.

02

A series of malicious code

Let about 40,000 mobile phones "recruit"

The problem of "Badping Advertising" is like "psoriasis" repeated attacks, which is related to its high difficulty.

In terms of technical means, the malicious code of "buried" is strong. The reporter learned that the situation of the invasion of the "Basting Advertising" often appeared after installing some unknown weather query, system cleansing, ringtone color bell, file management and other software.

Qian Ning, the captain of the case handling team of the Xinzhuang Police Station of the Minhang Branch of the Shanghai Public Security Bureau, said that criminals often produce a highly downloaded application software as a "bait" and "buried" the malicious code.

"In order to enhance the confusion, the criminals also set up the 'incubation period' for the malicious code. After being downloaded and installed for a period of time, the pop -up screen function is activated. , So that users cannot find the source of pop -up advertising. "Qian Ning said that the relevant operations are confusing, and it is difficult for ordinary users to find it in time.

According to statistics, in the above cases, illegal software is installed on more than 200,000 devices, and about 40,000 equipment has been forced to play advertisements.

The technicians of many mobile phone maintenance companies in Shanghai told reporters: There are a lot of users who have sent mobile phones for the infringement of "Basting Advertising", and most of them are elderly users.

Police technicians said that criminals have designed big data portraits for illegal software. They find that middle -aged and elderly users have higher tolerance to advertising, and they often adopt the most frequent advertising promotion strategies for their mobile phones to increase the degree of invasion. "The network security of elderly users is low, and the awareness and ability of rights protection are relatively weak, and they are more vulnerable to infringement."

In addition, according to police investigations, criminals often spent advertising on some high -traffic network platforms, using platform supervision vulnerabilities to spread the illegal application software that has "buried" malicious code.

03

Regulatory authorities explore and increase mobile phones "bullying advertisements"

Source governance intensity

Experts said that the "Regulations" set out a clearer regulatory red line: those who must not interfere with or affect users to close the pop -up window; pop -up window push advertising information shall be recognizable, significantly indicate "advertising" and closing signs to ensure that ensure that Poppy advertising is closed with one click.

In addition, in order to propose more powerful punishment measures, the "Internet Advertising Management Measures (Public Solicitation Draft)" (hereinafter referred to as "Draft for Opinions") announced by the State Administration of Market Supervision and Administration Clear division.

Zhao Jingwu, Director of the Office of the Key Laboratory of the Strategy and Management of the University of Aeronautics and Astronautics, said that the idea of ​​the "Draft for Solicitation of Opinions" is further clarified: "unable to close" such as "unable to close" pop -up window advertisements Advertising mainly assumes legal responsibility; if the seduce of deception and misleading allows users to click on advertising, advertisers, advertising operators, and advertising publishers will bear corresponding legal responsibilities.

The "Draft for Soliciting Opinions" also clarifies that platform operators who provide Internet information services should take measures to prevent, stop false illegal advertisements, improve the discovery and disposal to provide advertising promotion for illegal criminal activities, and implant malicious code in advertising services or insert illegal illegal laws.Technical measures for information.If the Internet platform operator knows that or not to be stopped by the illegal Internet advertising activities, it will be punished in accordance with relevant laws and regulations.Police tips,

Source: Xinhua News Agency

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