Your game emotional value is being reshaped by AI

Looking back on 2016, AlphaGo defeated the top player of human Go. In the following 6 years, the smarter AI continued to evolve from games such as chess and cards, and continued to move from perception intelligence to decision -making intelligence. Behind every game you play, perhaps the AI ​​"magic stick" is playing the role of a stone.

As the best training field for decision -making intelligence, the game plays a key role in this process. From game design to game intelligence, game theory, covering all aspects such as science, technology, engineering, and society. So, how can AI make the game smarter or more "magic" in the future?

At present, many companies are trying to allow AI to empower the game in depth. Foreign DeepMind, Openai, and domestic companies such as Tencent have been committed to training AI in the game. In addition to chess and card games, AI also defeated human professional players in instant strategic games such as "StarCraft" and "Glory of the King", and obtained decision -making ability such as long -term deduction, random strain and multi -smart body collaboration. Some time ago, Shangtang Technology officially released the Sensemap Shangtang Multi -Smart Smart Platform, showing its in -depth thinking about the game industry again.

How can AI help the game break?

The rapid popularization of the game and the overall development of the industry have truly created an era of "National Games". In addition to the fun that the game itself can bring, even social attributes are even derived. Just one sentence "Come, open the black together" can instantly pull the distance between people and let the relationship rise quickly.

At the same time, games that were originally "demonized" are also being recognized and affirmed. For example, a article published by the People's Daily Online called the game called "Digital Productivity" in the game, and the game was called "digital productivity", and it affirmed the role of the game in various fields. At the same time, it is believed that the game will become the new entrance to the "Yuan Universe" and lead the trend of technology in the future.

As an industry that has attracted attention and participation in all ages, the game has created huge market value and provided emotional value. In terms of market value, according to the "China Game Industry Report from January to June 2022", from January to June 2022, the actual sales revenue of the Chinese game market was 147.789 billion yuan; the size of Chinese game users was about 666 million.

In terms of emotional value, with the development of the economy, the importance of emotional value is increasing, and emotional consumption is developing. Games with strong entertainment and can relieve stress, carry more emotional value of players.

But what must be seen is that the game industry is now entering the bottleneck period, facing some crickets and problems. It should be noted that the core competitiveness of a successful game stems from maximizing the emotional value. The essence of the excellent game experience is that it is passed to the player's attractiveness, letting them fall in love with the game and continue to play.

We also see that the "Anti -Terrorism Elite" released in 1999 created a new chapter in modern FPS game categories, bringing players a new experience of shooting games. In the following time, "Warcraft", "World of Warcraft", "Glory of the King", etc., brought the experience of RTS, RPG, MOBA and other game categories to the extreme, and were sought after and favored by players. Coupled with "Jedi Survival", "The Legend of Zelda: the Best of the Wild", "Original God", etc., all make players feel or fierce or magical new experience.

But over time, the emotional value of the game has gradually been excavated. For example, the traditional NPC and BOSS performance models in the game are too single, and the interactive mode is fixed, which is difficult to stimulate the desire to explore players. There is an obvious intelligent upper limit for AI for traditional development technology; Based on business business logic design and analysis scenes, business problems are invisible; only summary of the past and lack of predictions on the future; insufficient support for early warning, resulting in unusual situations cannot be discovered in time.

In addition, the game industry also enters the "altitude period" -when a genius planning or gameplay appears, it is easy to produce explosive game works, attracting major game manufacturers to follow suit, and then "inner volume". In short, as the game design is inspired, the gifted planning case is getting longer and longer, and game manufacturers cannot search in the creative space that conform to the public taste and emotional preferences. In this way, it is naturally impossible to create continuous emotional value for players.

Is it waiting for Tiancai game designers to restore inspiration, and wait for another 5 years or even 10 years to appear a explosive product, or use the new and cutting -edge methods to promote the game industry to break? At present, there is a way to achieve one point, that is the new generation of AI.

Through the in -depth empowerment of AI, the game industry can truly achieve a break. Liu Yu, the general manager of Shangtang smart decision -making and game business department, who has released Shangtang Sensemap multi -body intelligent platform, believes that from the perspective of academic or technology, it is in line with the player's aesthetic role, or the planning of a refreshing game experience. The essence is essentially It is the key point to find the aesthetics of contemporary people in the game planning space.

In the infinite game planning space, these key points are actually relatively small, which also makes it difficult for game designers to dig into new different gameplay. The new generation of AI has the characteristics of decision -making intelligence, strengthening learning, etc., which is actually very suitable for doing this -to create new gameplay and new role. How does AI open a new era of game innovation?

The continuous maturity of AI will inevitably bring new vitality to the game industry. The game AI itself is also developing in different directions. The important point is that perception of intelligence helps humans to take duplicate labor, and decision -making intelligence helps humans solve complex problems.

Lin Jianming, chairman of Samoyed Cloud Technology Group, said at the 2022 Service Forum that as one of the focus of the global AI development competition, decision -making intelligence promotes AI to high -level transition. The application of decision -making intelligence is like mechanization instead of handmade labor, bringing efficiency to improve. Moreover, the specific system format of decision -making intelligence is still optimizing and upgrading with the development of technological development.

Lin Jianming believes that decision -making intelligence can continuously optimize his decision -making ability through the knowledge map of industry and field knowledge and insight into the relationship between information, so as to have expert -level strength and assist humans to make decisions.

To this day, some commercial intelligent decision -making products have initially entered the stage of complete decision -making intelligence. Use machine learning to automatically analyze the potential rules, automatically tap the potential data rules, realize the experience and logic of self -update iterations to get rid of people's experience and logic, and achieve the "half of decision -making intelligence. Personalized. In the future, it will also develop towards the "full personality" super decision -making intelligence stage.

In this unprecedented process, the focus of game development is changing significantly. In the past, game development is a labor -intensive type. It requires a large amount of R & D personnel to work together and spend a lot of time and energy. The current game development can rely on development platforms based on strong AI computing power support.

Strong computing power is of great significance for game development. For example, for most small and medium -sized game companies, it is difficult to bring a large amount of resources, time and personnel into AI research and development. And AI companies often have a relatively strong AI computing power foundation. For example, Shangtang Technology has a peak computing power in Shanghai Lingang with a peak computing power of 4910 PETAFLOPS. Through such a strong computing power support solution, game development becomes more efficient and simple.

At the same time, AI companies also actively gathered the top game talents to assist the development of the game AI. The well -known former "StarCraft 2" Chinese champion Zhou Hang in the game circle, in Shangtang as a smart decision -making and game (ADG) business department The person in charge of the technology research and development also released the most powerful model in the open source project of "Star 2" in the open source project of "Star 2" a few days ago.

In the multiple games of DI-STAR demonstrations with the top professional players in StarCraft, they all show the level of decision-making that can be comparable to the highest segment of human beings and achieved victory. Zhou Hang mentioned that DI-Star only reached the level comparable to professional players in only five weeks.

Compared with the general scene, the status space of the game is complicated and the index level rises. Especially in the game "Interstellar 2", how to solve it from a huge space has become the biggest challenge of the game AI. Multiple battle demonstrations have fully demonstrated the flexible and changeable decision-making capabilities of DI-Star, and can repeatedly find the optimal strategy in complex pairs. The powerful strength proves that the game AI can truly help game companies develop better high -quality games.

According to Shangtang Technology, the Sensemap Shangtang Multi -Smart Smart Platform launched by it is a platform -type product specially made for game production. process.

At the same time, the SenseMap platform can help the game development improvement, and bring more exciting game content to players, a more intense competitive experience, and constantly create new emotional value for players. The main value of its value is in three dimensions.

First, the game ecological adaptation can be used for different game categories to perform a large amount of AI intelligent filling. Taking accompanying intelligence as an example, it can be based on the game data training of real players, and to monitor the combination of learning and strengthen learning, so that the smart body shows the operating decision -making behavior similar to real players in any game. In addition, the smart body can judge the server's ecological balance in real time in the game and create an intelligent ecology. Intelligence can also interact with ordinary players to achieve true intelligent interaction.

Secondly, the content ecological self -creation can help game research and development. For example, in terms of character design, a variety of technological methods such as 3D reconstruction and Avata style can be used to quickly generate role generation. "It is a unit. With action capture, face 3D generation, map generation, etc., it greatly reduces the repeated labor of the developer and improves the quality of the game.

Finally, the player community ecological self -operation is mainly used in fast acquisition and adhesion. Through the promotion of intelligent customer service, intelligent customer service, and group message analysis, etc., the new game operation methods of globalization, full cycle, multi -platform, and low -coupled are realized.

Can the game AI become the catalyst of the times?

In the torrent of the digital economy, AI needs to look at the technology "stars and sea", but also into the "thick soil" of the industry's application. Obviously, AI companies are reconstructing the growth curve on the thick soil of the game. Specifically, AI technology can fully empower the development of the game industry around multiple aspects such as game research and development, game operations, and gameplay.

From another perspective, under the empowerment of AI, game technology has become a natural incubator and test field for many cutting -edge scientific and technological innovation and development. It has accumulated a large number of unique technical capabilities and is one of the important sources to promote the development of scientific research and innovation. This also means that game AI can bring more possibilities.

Judging from the development trend, the game is the catalyst of the entire informatization. For example, the popularity of PC is largely driven by computer games, and mobile games have accelerated the continuous improvement of smartphones. In the same way, the intelligent era also needs the catalyst of the game. Establish a positive feedback of novel human -machine interaction, optimize the innovative game experience, but also promote the progress of AI technology, especially the improvement of decision -making intelligence, and promote better AI in transportation and competition to better develop.

Under such a trend, the value of the game AI can be more present. With its evolution and transformation, it can further extend the problem of intelligent decision -making interaction in real life.

Even with the advent of the Yuan Universe era of the symbiosis of the virtual reality, the decision -making ability of the game AI can not only enhance the entertainment of the game, but also use it in the entity fields such as finance, transportation, automobiles, and robots. Shangtang Technology, which comprehensively seizes a new round of decision -making intelligence development opportunities, provides new ideas for the development of many industries.

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