Why doesn't Android learn Apple's sales password?

In the future cycle of the mobile phone industry, a lot of players are like a thin ice, while actively de -inventory to retreat, waiting for the leader to guide the direction of innovation. With the Mate50 series, the Apple show of the lonely defeat showed the annual muscle iPhone14 series. Among them, the Mate50 series once made a breach of the 2.5 million mark. Explain that market confidence has boosted? The industry has begun to recover?

Apple won numb!

On September 13th, according to the official pre -sale data of Apple, the iPhone 14 Pro Max became the best -selling model of Apple's new generation of high -end machines. The strength surpassed the iPhone 13 Pro Max in the same period last year, although Apple has not announced specific pre -sale numbers , But from the epic grand event of "Apple's stock price set in May", "iPhone 14 maximum price increase of 2000 yuan", "Friends circle Weibo is all iPhone14" and other epic events, this time Apple won numb this time, winning numbness again Intersection

Guo Mingzhang, a well -known fruit chain analyst at Tianfeng Securities, also specifically pointed out that the Chinese market, the iPhone 14 Pro series accounts for 85%of the distribution orders, and the iPhone 14 Plus only allocates 5%of orders, which also confirms the iPhone 14 Pro and the side iPhone 14 Pro Max's hot -selling non -empty acupoints.

It is true that in this wave of hot buying, there are many scalpels, because it is the way to sell the price to sell the price, but it is undeniable that even if the ox has grabbed the goods, it is necessary to benefit consumers to benefit. Otherwise, you will have a big loss, so the iPhone 14 Pro Max can be said to be the first battle.

Of course, every year Apple strictly runs the box, and this year is no exception. It is stipulated that if the box is opened before 8 am on September 16, the dealer will be punished by the dealer 200,000 yuan/set. However, there are head iron. Don't be afraid of punishment, start the first wave of boxing on the entire network, and also run the wave point to the iPhone 14 Pro Max, as high as 960,000. This netizen was ridiculed into "200,000 walking".

Either the record or the episode, in fact, it shows that the phenomenal level of the iPhone 14 Pro/MAX is successful. In the cold winter of the industry, only iPhone can grow counter -trend, and it is difficult to find a 10,000 yuan machine such as Pro/MAX. The grand occasion is really inspiring.

We have also analyzed many times behind this reason. In fact, in the final analysis, Apple's own long board is long enough to talk about the smart island. year? The shortcomings such as poor signal performance and fast -charging bottom are not a big problem for natural high -inclusive fruit powder. This is the truth of Apple's high -end dominance.

Of course, behind this is Apple's strong financial resources, research and development strength, technical reserves, strategic management ... In the bottom of the support, in order to present the horror of Apple, we may wish to take a look at the sum of the market value of 180 companies in the S & P 500 and Apple's Apple’s. In contrast, you read it right. Apple really achieved a hundred enemies (180), which is its dimensional blow from the market value level.

However, do not produce the illusion of the signal of the industry's recovery of new products, because this kind of thing will only happen to Apple, not even Huawei, let alone the rest of the Android manufacturers, one more iPhone 14 PRO MAX users, there is one less Huawei Mate 50 series or high -end users of other friends, vice versa.

To a certain extent, in the Chinese market, the profits made by Apple can be regarded as a share of domestic mobile phone manufacturers. This is the cruelty of zero sum of games. Is the apple harvest, or is it a strong resistance?

Huawei is really Apple's opponent?

Prior to the Huawei conference, the Internet was covered with Huawei Hard Gang Apple. Huawei was bombarded with Apple. Huawei made Apple's boldness. Now the Apple conference has passed for a full week. List, even the purple version of the iPhone 14 attracted Zhang Chaoyang, a physics teacher who did not do business ...

During this time, the discussion of another heavy new product Huawei Mate 50 series was obviously suppressed by the apple. In addition to the hot search during the press conference, it was difficult to find it later. At present, the data of pre -sale has not been announced. Honestly, many pollen has no bottom. Even Huawei does not take the cheapness of Apple in terms of voice volume, let alone OV and Xiaomi?

In addition, the sources claimed that Hua Mate50's in -depth evaluation time was postponed to September 19, giving a reason to let the media teacher rest more, but many netizens do not care about it. Among the users of the Huawei Mate series, the proportion of the evaluation video on the Internet may not be high, but it is not objective to say that there is no such demand, and the problem also appears here.

Without in -depth evaluation, netizens who pay attention to this machine cannot obtain the actual measurement and interpretation information about its functional points on the Internet. Even if you have already booked offline, you will still be restless, and because of the lack of discussion or controversy of the lack of relevant functional performance, disputes It cannot cause communication. Therefore, the popularity of the machine continues to decline after it is released, which is obviously unfavorable for a high -end machine that wants to go. Therefore, what is the truth of the lifting of the ban on the ban on the evaluation of the pipe is too long, I still hope that Huawei can increase the publicity, otherwise, as netizens teased, "I wrapped in the hot search of the Apple iPhone every day, I feel that Huawei Mate 50 has been released. , But it doesn't seem to be published ... "To what extent Apple's hot search is exaggerated? Even next year's iPhone 15 or renaming can be on the list. How do you let friends and merchants play?

Of course, it is necessary to be hard to hit the iron. How can Apple's marketing will make the potential, and the core is to move the fruit powder by the product. Therefore, for the Android camp, this is also a place worth reflecting. PPT describes how strong some functions are more powerful than friends and businessmen. When a certain running score is higher than friends, Apple only said, "Our performance is the strongest, so that any opponent at any price segment can only be seen" After, the sensory stimulus brought by netizens is not on a horizontal line at all.

For example, it is like that Apple is a genius young man in the class, and Huawei, Xiaomi, OV, etc. are good students in the class. Genius teenagers can make 50%of their efforts to make their scores first, and good students. We have paid 200%efforts to barely compete for the class ...

On September 13, the authoritative department China Xintong Institute released the latest key data of the domestic mobile phone market. The data shows that in July 2022, a total of 19.908 million domestic markets were shipped, a year -on -year decrease of 30.6%, of which 14.672 million 5G mobile phones were 14.672 million units , Year -on -year decreased by 35.7%, accounting for 73.7%of mobile phone shipments in the same period; from January to July 2022, the total number of mobile phone shipments in the domestic market was 156 million units, a year -on -year decrease of 23.0%, of which 5G mobile phone shipments were 124 million, which was year -on -year Fall 17.7%, accounting for 79.3%of mobile phone shipments during the same period.

In fact, it is not difficult to see that throughout 2022 H1, the market share of the mobile phone is constantly shrinking, and it is not difficult to find through the statistics of Cinno. In the first half of the year, no Apple released by new mobile phone products actually fell slightly slightly. Less than 3%, and OPPO, vivo and Xiaomi all fell more than 23%(Honor does not have the right to speak in the high -end market, and after the reorganization, the channel shop strategy works, the rhythm of the new product in the first half of the year is full, Therefore, the only positive growth has been obtained, but there is not much reference value)

Huawei Mate50 and iPhone14, which are competing on the same stage in Q3, what kind of answer sheets can be handed over in the end. It is not well known at present, but it is certain that, although Apple is the biggest profitable party.

Want to avoid the iPhone eating meat and the tragic drinking of Android soup, including Android manufacturers, including Huawei, how to fight this "self -defense counterattack"?

Reference materials:

Tuyuan.com

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