Above the wisdom of smart sleep, companies must focus on "scene competitiveness"

Author | Zeng Lingling

Text | Ringling said

In the face of a fast -paced life, the sleep of contemporary people seems to be more sensitive than before, and it is also disturbed and affected by more factors.

The psychological pressure brought by the high -intensity work and the anxiety of life breeding in life, the light of the light from the lights of the lights, the footsteps of the neighbor walking, even the high or lower temperature of the bedroom air conditioner, is enough to affect our sleep. Essence

Related data show that in 2021, more than 300 million Chinese people have sleep disorders. Compared with 10 years ago, people's sleeping time was nearly 1.5 hours, and most people in the workplace had insufficient sleep.

Sleeping well is not just a matter of one person.

Behind 300 million people's sleep disorders

Behind the universal phenomenon, sleep disorders have become a social issue. According to relevant statistics, during the three years of the epidemic, hundreds of millions of people around the world had insomnia disorders, and seriously even became one of the new 70 million patients with depression or 90 million anxiety patients.

Not everyone has sleep disorders, but everyone will more or less cause insomnia, poor sleep, and unwavering sleep because of various factors. How to prevent it before and to ensure your sleep quality from the most fundamental home life has become a question that everyone deserves attention.

The sleep economy came into being. According to data from the Home+Home Furnishing Research Center, the market size of China's sleep industry in 2021 has exceeded 400 billion yuan, and it is expected to exceed 500 billion yuan in 2022.

Behind huge industrial growth, more and more companies are participating in this segment and bringing a variety of solutions. For example, Zhilan Health combined digital technology and cognitive behavior brought good sleep 365 products; Music set off from its own products, upgraded the mattress to bring smart mattresses; the wisdom of the three -winged birds in the house was wisdom. The field of vision is wider, not only to do sleep -related products, but also based on the brain of Zhijia, publishing the first healthy sleep, bringing users a complete, active and tailor -made smart sleep full scene solution.

In the process, no matter which brand brought by the products and services, it cannot be used to adopt the most eye -catching digital, intelligent technology and scenario -oriented concepts, prompting a new concept to continue to take shape -smart sleep. Smart sleep is also betting on more and more manufacturers.

However, to this day, wisdom sleep is tepid. In addition to individual manufacturers made highlights, more manufacturers are still exploring and verifying this path, and the corresponding problems are followed.

Sleep disorders, smart sleep scenes also have "obstacles"

As the more manufacturers focusing on smart sleep, the richer the landing projects, the more obvious the problems present, and the more reference to the competitiveness of the industry's development and the competitiveness of enterprise construction scenes.

First, passive and established products or scenes cannot meet all kinds of people.

You must know that there are many factors that affect sleep, but in the face of this situation, most of the products or solutions that most manufacturers can provide are passive and established. They require people to issue orders and do not have active services. For example, Mijia's smart pillow, Mu Si's smart mattress, etc., or the sleep mode of some air -conditioning only keeps the breeze mute, and has no dynamic adjustment ability.

There are limitations for such ideas, and fixed products or services are bound to meet changing sleep needs in the entire sleep interval. And launching the first three -wing birds in the health of the first healthy sleep, the wisdom of the whole house of the health of the stage, has taken a different way -the smart sleep solution it released, which brings the first sleep scene with active service to the industry: Based on the healthy sleep of the Zhijia brain, it can realize the real -time dynamic adjustment of the hardware such as air -conditioning, humidifier, aromatherapy machines, speakers, smart mattresses. After adjusting the attitude, the air conditioner can actively increase the temperature after entering the deep sleep phase, and reduce the wind speed.

Since then, the user's sleep in the corporate vision is no longer a "instant" demand, but a diversified service chain that lasts for several hours, then "active service" has become an important threshold for the strength of the manufacturer in the future.

Second, cutting -edge technology cannot truly "penetrate" the sleep scene of users.

The core of smart sleep is the application of cutting -edge technologies such as AI and big data, but it is undeniable that the current application of many cutting -edge technologies does not actually "penetrate" the user's sleep scene. Terminal hardware manufacturers such as Apple and Huawei have corresponding products and APPs to monitor users' sleep conditions and provide users with visual sleep data, but the application of technology is basically "stopped" here. The user knows when he does not sleep well, but does not know how to improve.

In order to complete the closed loop of the service, the three -wing bird's wisdom in the wisdom of the whole house divided the service into the equipment layer, data layer & computing layer and application layer to cover the needs of users' bedtime, sleeping, and sleeping. Its service logic is to provide sleep aid services such as music and lighting before bedtime. The equipment layer will feed the monitoring data to the data layer analysis, record, clarify the current user needs, and then provide the corresponding services through the application layer. In the morning, with the awakening of soft music, the service has not ended, and the wisdom of the three -wing birds will also output sleep reports. Setting suggestions and solutions for the corresponding problems can truly realize a comprehensive, steward -type sleep service. Sleep is never an isolated scene, but is often affected by emotions and atmosphere. Therefore, sleep should never be limited to a five -foot bed. The wisdom of the three -wing birds in the wisdom of the whole house is based on the smart family integrated thinking, decision -making, and emotion. The brain's AI, big data, IoT "three clouds" technology, and multi -dimensional perception capabilities of the entire house neuron network system are connected to connect users, networks, environment and third -party data, actively perceive the real -time state of the device, and provide more provides more Active home life service. The wisdom of the three -wing bird's house is extended through the service before and after bedtime, and the innovative reconstruction of the full -cycle of sleep has been realized. It truly realizes scientific and technological empowerment and technological penetration. After all, only "system service" can meet the "system needs".

The eve of the outbreak of 500 billion sleep economy

Smart sleep opened a new idea for the sleep industry. Although there are still many problems, as long as you see the nature and logic behind, the outbreak of the industry is not far away. At present, if companies want to take the lead in grasping the outbreak of the sleep economy, they must grasp the basic logic of the two industries.

First, the technical logic of the sleep economy: Only the scene -based innovation of cutting -edge technology matches market demand can there be room for smart sleep to create value.

No matter what new technology is, it is valuable that can really solve user needs. For example, in the AI ​​smart healthy sleep air scene released by the three -wing bird's house, the Sleeping Hot Comfortable equation (SPMV), the first of Haier Air Conditioning, successfully combined the influencing factors of the temperature adjustment technology with the user's sleep scene, realizing the human body and the body and the human body. The intelligent matching of the environmental thermal balance solves the problem of the user's heat or freezing by air -conditioning at night.

And this fully reflects the advantages of health and Taiwan: the active smart service capabilities covering the entire process of "perception-analysis-intervention". This is a complete technical closed loop, that is, through various product records, perceive user sleep data, and then analyze data through the Zhijia brain, clarify user needs, output targeted intervention schemes, dynamically regulate air conditioning temperature, mattress attitude, etc. In the process of user "unconsciousness", ensure the health, thoughtfulness and comfort of the entire sleep scene.

It can be said that the wisdom of the three -wing bird's house was the first to complete the closed loop from "discovering problems" to "solving problems". Passive control scenarios such as "feel hot, voice control air conditioning lower temperature" are common in the market, but only staying at the level of discovering the problem and failing to solve the problem, making the technical logic of smart sleep blocked halfway, it is difficult to promote the sleep economy The outbreak.

The second is the industry logic of the sleep economy: smart sleep requires a synergy of a large ecology.

There is no universal medicine in this world, nor does it have a super company that can solve diverse sleep needs with its own strength. A consensus is that if you want to serve as much as possible and richer as much as possible, it is necessary to have a large ecological support.

From the perspective of smart sleep solutions released by the three -wing bird's house, smart products, aromatherapy machines, mattresses, smart pillows, and even home improvement are from ecological partners. This is the key to ensuring the richness, professionalism, and integrity of the scene. Essence Based on this, in addition to healthy sleep, the wisdom of the three -wing bird's house also created the gourmet food, the air in the air, the water in the water, and the perception Zhongtai based on the wisdom brain, and realized the wisdom of the whole house and the whole scene.

Similar ecological collaborations will become more and more important next. Regardless of the technical empowerment, or home appliance manufacturers, in the increasingly changing industry environment, can we heal, concentrate to break the situation, and have the ability to promote the outbreak of the sleep economy.

Sleeping is not a person's problem, but solving this problem cannot be based on the ability of a single enterprise, more technologies, and the participation of more enterprises will be the normal state of the future development of the sleep industry.

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