Production, exercise and reflection of intelligent touch medium practice

Source: "Chinese Social Sciences Digest" 2022, No. 7 P148 -P149

Author: Duan Peng Zhang Qian unit: Communication University of China, from "Modern Communication" 2022, 222, Wang Jianfeng

With the iterative upgrade of intelligent equipment technology, the interactive continuity of the practitioner's body and smart plane continues to increase, and the "touch" clicks interactive method gradually evolved into a more coherent "touch" Operation mode- "Swipe the screen", the touch medium practice of smartphones naturally turns the point, pressing, sliding and other operating postures of the fingers into vocabulary.

In the digital field, the behavior of the "swiping screen" has gradually developed from experience to digital survival habits. It gathers the perception of information consumption and the behavior of repeated physical exercise. It is a typical digital media practice. Essence

From the "deep reading" in the newspaper media era, to the "watch" in the television era, to the "shallow browsing" of the era of mobile phone media - "swipe screen", we found that the modernization process of media technology is always accompanied Media watching methods and changes in the speed of viewing show the shallowization of media viewing and the accelerated tendency of media time consumption. In the digital age, people's pursuit of speed has reached unprecedented levels. When the infiniteness of the amount of information and the limited cognitive limited contradiction, people always tend to see the most time to see the most. "Screen" has become a typical media practice in the digital era, which concentratedly reflects the digital living conditions of the Buber's "speed first". In the medium -oriented world, information fragmentation, massive, and shallow material and symbolic forms have built accelerated media time cognitive bias, and the media logic is deeply embedded in people's daily consumption, thus shaping people accelerated Media practice is used to practice.

In a digital environment, media practice is deeply embedded in people's daily consumption, and the corresponding media practice is essentially a consumer practice for free time: in the mobile era, due to the body's bodyization and its cost of use costs, the cost of mobile media and its use cost Infinitely reduced, the use of media time tends to be privatized, and people can achieve free manipulation of media time in information consumption. Compared with the past natural time and clock time, in the media time, human beings' cognition, feelings, experience, measurement, and use have been medium, which constitutes a new "time" as a situation of existence. Under the superficial understanding of "social acceleration", the time consumption of medium immersive and virtual style changes the time perception of daily life and its structural order.

In the context of social acceleration, the intelligent touch medium practice that stems from the consumption of media time- "swipe the screen", its "brush" action mode connotation is based on the inheritance of its origin. It deeply reflected and confirmed this accelerated logic.

First of all, the media practice of "screen" comes from the evolution of the media time usage mechanism.

"Screening" as a media practice means the biggest threshold for pursuing content cognitive efficiency, making the media content of the "one -to -ten lines" and "daily read thousands of chapters" a reality.

Secondly, the emergence of "screening" also involves the deserture of media time consumption in a digital environment. When the speed of the media time is beyond the speed of cognition, the atomic media uses the main body of the production and consumer media content in the state of "unconscious", which means that the consumption of the media no longer has a clear cognitive goal. "And paying attention to" what is doing ", breaking the previous linear media time operation rules, the use of media time from the purpose of reading, listening, watching the purpose of reading, listening, watching, etc. to turn the process of turning to shallow browsing.

In the end, the process of "swiping the screen" is also accompanied by non -orderly consumption perception of media time. This continuity and unconscious digital media practice has changed the cognitive structure and trend of people. In digital media practice, the logic, order, and structural nature of time consumption are deconstructed, which causes the time cognitive disorders of "Douyin for 5 minutes, 1 hour in the world".

Digital medium practice research cares about the problem of media behavior habits, explores the problem of how the habits related to the media are shaped by basic needs, emphasizing that we must pay attention to the existence of the behavior level of digital media practice, but also pay attention to the needs of its cognitive level. Dynamics. From the perspective of behavior, the practice of intelligent touch medium is based on the technical "body -heart" exercise; from a cognitive level, it is interpreted through the construction of digital status.

From the perspective of behavior, the practical mode of "swiping screen" is constructed by the continuous interaction between the body and the mobile phone screen. Through the cooperative operation of eye movements and fingers, the temporary movement of "screen" is internalized to lasting to lasting to lasting. Sexuality.

After the "swiping screen" forms a fixed behavior pattern, the person's body is passively accepted, obeying the structure, logic and rules of obeying the medium, and to some extent it has become its "servo mechanism". In the past For the "servo" of the technical environment, the operation of physical and inertia is achieved.

At the same time, the body's technical exercise and perception operation are accompanied. The medium practice of intelligent touch constructs its corresponding technical culture. On the basis of the operation of the body servo mechanism, the visual movement of "screen" is characterized by jumping and scanning. The importance allows the psychological comfort and experience brought by the behavior itself. The imagination space developed by the technical medium satisfies people's desire for new desires, selfish desires and curiosity, and creates a sense of pleasure of carnival. Modern people's intelligent touch medium practice has its own cognitive and profound causes. With the deep embedding of digital media in daily life, it is not only a characteristic of behavior, but also constructs a common, common common. Digital identity- "Swiping Man" is a symbolic representation of digital survival constructed by mobile phone media and a systematic system of digital thinking, image, and attitude.

Through the "swipe of the screen", people are searching out to achieve the purpose of cognitive world and cognitive self. The value of "I brush me" is recognized as the beginning of the identity construction of "digital self".

On the one hand, the behavior of "swipe screen" maintains the digital survival status of "permanent online and permanent connection". There is a disconnection of the network circle or unable to get new information as soon as possible. Through the "swiping screen", we perceive the state of maintaining our connection with the world, confirming that we have not been isolated and isolated by the information society, so as to obtain awareness and confirmation of self -presence value, and realize the recognition of self -"digital status". "Digital identity anxiety" has become the psychological root and motivation of "swiping screen". Individuals can realize the construction of "digital self" identity by continuing and maintaining the practice of "swiping the screen", and alleviate digital identity anxiety.

On the other hand, individuals build their own "digital status" in interpersonal and group interaction through the "swiping screen" behavior practice. In daily interpersonal communication, the digital practice of "swipe screen" has marked the boundary between the virtual and the real world. In order to achieve the re -understanding and confirmation of the self -"digital identity" of the actor.

The end of the study of digital media practice is to think about the question of "how humans live in the media", which has become the ultimate care of its research. Judging from the perspective of media practice, the structural nature of media technology plays a constructive role on the subject of human body's ability. , Another consequences related to this way of survival.

Marx's leisure theory advocates that people should eventually realize the autonomy of leisure, making leisure a means of developing people themselves. When leisure is opposite to the subject and separated from the subject control, they will produce "leisurely alienation". In the use of space to use, while the subject obtains part of the leisure satisfaction, it also transferred the self -control of leisure time. A more significant performance is that the intelligent touch media practice also accelerates the crisis of leisure alienation through leisure "work", so that personal time falls into the consumerism.

Digital media practice theory Focus on the structural interaction of "body -heart" dual under the influence of technology influence. In the practice of intelligent touch medium, the technical intermediary reshape the individual's physical practice and perception pattern, changing the interactive relationship of "body -heart". In the practice of the intelligent touch medium of "swiping the screen", the integration of virtual and reality into a natural state of people is perceived, and it is more difficult for people to distinguish between the boundary between the two, so as to produce a conscious body that can be separated from the real physical body that can be separated from the real physical body and immersed in immersion The perception in virtual time and space has led to the differentiation of people's mind perception and physical practice.

In the digital practice of "swiping the screen", the differentiation of this body and consciousness is manifested in the psychological "physical body". Although it is attached to the technical exercise of the physical body, the consciousness is in a state of atresia to a certain extent. Perceive the interaction between the body and the medium, and form a "body -heart" linkage obstacle.

Under the "domestication" state of technology and mind, the main body of digital media practice does not pay attention to the significance of its existence on the Internet, that is, that is, but paying attention to what identity and way they exist. The identity is a representation of the main body. As a digital identity construction practice, "swipe the screen" identifies the existence of a digital survival.

By continuously "swiping the screen", the digital identity of the subject is highlighted, and the state of "permanent connection, permanent online" constantly reflects the switching of the digital subject's consciousness system from reality to virtual world. escape. Correspondingly, through the digital media practice of "swiping the screen", the main identity characteristics have changed from the fixed and orderly, ordering, liquidity, non -single, and decentralization of the real world. No repeated existence, the "order" survival experience under the real society time and space framework turned to the "nomadic" survival experience.

However, this does not mean that the subject is fully adapted to the new identity and the state of survival. Although the practice of intelligent touch digital medium is based on the free time of consumption, the physical and mental exercise of the subject is affected by the structural structure of the technical framework, so it has formed formation A digital status and survival state of "restrained by freedom".

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