How to do Douyin SEO is valuable

The operation method of Douyin SEO is similar to the traditional SEO. There are many similarities in search behavior, user portrait and behavioral analysis, but there are large differences in technology and content. There are many different forms of Douyin SEO operation.

1. Selection of keywords

When the Douyin operates SEO, the selection of keywords is very different from the traditional SEO:

1. Only short -tailed words in Douyin SEO are valuable. "Direct, simple" is the characteristic of selecting keywords in Douyin SEO;

2. Long tail words are almost worthless in Douyin. This is different from the traditional SEO. The traditional SEO is often supplemented by a large number of long -tail words and can also get traffic. But in Douyin, there is almost no traffic in the long tail word, and naturally there is no value of SEO.

3. Pay attention to the influence of the account IP. In Douyin, the influence of the account IP is very highly highlighted, so the search of the search SEO is the same. The account name itself is a very core SEO key word.

In general, in the selection of keywords, Douyin SEO is more inclined to the top of the short -tailed word, which makes the competition of Douyin SEO more severe, more difficult for SEO operations, and lower fault tolerance rates.

Second, ranking differences

Among the Douyin SEO, the ranking is also very different from the traditional SEO:

1. Douyin SEO rankings are only valuable only in the top 3. This is also the biggest difference from the traditional SEO. The ranking of the ranking when the Douyin searches will hardly get any traffic;

2. Douyin's SEO ranking has changed frequently. Based on the quality of content as a measure, so that in the SEO operation, the content has an absolute proportion, and almost ignore the difference in technical means.

This is why there are few discussion of Douyin SEO on the market. Compared with the technical means such as the traditional SEO "content is king, the external chain is the emperor", Douyin SEO almost puts all the content on the content quality of the content quality As a result, SEO technology is no longer the mainstream technique.

3. Different cost

The cost of Douyin SEO is also relatively different from the traditional SEO:

1. Douyin SEO rarely ranks stable for a long time. In the traditional SEO concept, high weight means that it can be displayed on the homepage for a long time, but in the Douyin SEO, the content of the content changes faster and the time -effective requirements are greater. The situation of the screen;

2. The cost of Douyin SEO is not proportional to value. Douyin's traffic and traditional search engine platform traffic value is not a magnitude of magnitude, but the search behavior is more concentrated and direct, resulting in SEO costs soaring, but the value of SEO is not matched with it. Searching for seo through Douyin searches SEO is far low. For push traffic;

In general, as a marketing method, Douyin SEO does not achieve relevant purposes, and it is difficult to obtain a good production ratio. This is now that almost few people will operate Douyin SEO for marketing. Correspondingly, SEO Gradually decoupled with the label of marketing methods.

Fourth, the value of Douyin SEO

Although the Douyin SEO is decoupled from the marketing attributes, it is closer to the attributes of brand communication. Therefore, many Douyin SEOs are currently responsible for "brand maintenance". Its value is as follows:

1. Brand image attribute. When searching for brand words, corporate names or related events in Douyin, corresponding content will appear, which involves some public opinion information. The value of Douyin SEO is mainly reflected in this part, and the information that conforms to the brand tone as much as possible is displayed under the results of its own brand words;

2. Product introduction attributes. The product introduction form shows a lot of content, especially there are many evaluation bloggers and product experience bloggers. They have more sounds for brand products. They have strong optimization and maintenance value through Douyin SEO.

3. Leaders and spokespersons related attributes. This mainly involves the level of public relations communication, optimizes the leaders' related activities and spokesperson hotspots, etc., and continues to expose and display it to those who want to know.

In general, the value of Douyin SEO at the marketing level is indeed relatively small and the performance is very weak. The production ratio is much greater than the direct advertising investment, which is also an objective fact. However, from the perspective of brand image, product introduction and public relations, not only the introduction of the brand's own official content in Douyin, but also to meet the user's search needs through other content. This is the same as the traditional SEO. Essence

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