Scene construction of family short videos in the mobile internet era

Author:China Media Technology Time:2022.09.14

Abstract: At present, the context of mobile interconnection, the significance of the scene in the creative practice of family short videos is activated, and constructs a scene system that combines elements such as technology, relationships, exhibitions, and emotions. Specifically: Relying on mobile devices, social media, and big data to build a technical scene of family short videos, while breaking the limitations of spreading time and space, it also exposes the publicization of privacy; invisible characters and deepen of vertical traitability are biased towards "people". The creation of the creation has shaped the relationship scene of this type of short video, which evoked the emotional extension and resonance of the audience; physical, time, and spatiality became a triple maintenance of the constructing family short video exhibition. The impact of micro -narrative and lack of visual cultural shocks has caused alienation of the emotional scene of family short videos, and the addition of capital to dissolve the emotional patience of the audience.

Keywords: short videos of family; scene; technology; relationship; emotion

Doi: 10.19483/J.CNKI.11-4653/N.2022.08.003

Fund project: Key topic of the China Youth Research Association "The Media Memory Research on Youth Short Video Practice in the Background of Rural Revitalization" (Project Number: 2022A10); Henan Soft Science Project "Facing Rural Revitalization, Henan 'Three Fonent and Farm and Farm Short Video Culture Production Research Research Research "(Project number: 222400410176).

This article records: Zhao Hongxun, Dou Wen. The scene of family short videos in the mobile internet era [J]. China Media Technology, 2022 (08): 16-20.

About the author: Zhao Hongxun (1984-), male, Puyang, Henan, associate professor and master's tutor of the School of Journalism and Communication of Henan University, Director of the Institute of Film and Television Art of Henan University, research direction: audiovisual communication, media culture and youth culture; Dou Wen (Dou Wen ( 1999-), female, Henan Shangqiu, a master's degree in the School of Journalism and Communication of Henan University, research direction: radio and television.

Author unit:

School of Journalism and Communication, Henan University

Henan University Film and Television Art Research Institute

As an important structural unit of the general society, the family not only contains emotional relationships based on blood relationships, but also becomes an important window for perspective media changes and social changes. In particular, the technical empowerment dominated by mobile internet and the contemporary situation of information dissemination The creative practice of short videos is constantly melting the imagination of family discourse. Based on this, short videos such as "Tianjin Family", "Zhang Ruoyu", "Surfingman Ay" have taken place in the field of communication. , Won the favor of users. Of course, the reason why family short videos can be followed in fragmented audiovisual experiences is mainly to construct an ordinary and tender family scene, effectively condense people inside and outside the screen media, except for creators and users between creators and users The psychological space distance effectively enhanced the emotional interaction of the social group, and eventually broke the closure of the family space of the tribal society, thereby forming a new footnote of the audience's family scenes in the new era.

In traditional conceptual cognition, the scene is always related to the physical space, and even the meaning of it. However, the significance of the scene far exceeds the symbol of physicalized space, but exists as "the total relationship between people and the environment", and has become the "core and new incision in the era of mobile interconnection" [1], which has also become a short interpretation short interpretation of short interpretation Important entry point for video dissemination. As a type of video based on daily family relationships, the construction of the scene of family short videos is to promote the connection, communication, mutual embedding and emotional sharing between users and creators. Based on this, the family scene of the media -shaped in the era of mobile internet has become a necessary push and key forces to extend the user experience, condense interaction, re -construct social relations, and even open visual consumption alienation.

Technical scenario: The genetic base of short videos of family category

Compared with the traditional radio and television media, the new medium in the context of mobile Internet is stronger to adjust the construction and service of scenes. As a new media that promotes social interaction, the wide spread of short videos is inseparable from the use of scenes, and the construction of the scene is essentially the condensation and upgrade of technology. The scene transmission brought by technological changes has dispelled the space distance between the creators and the user, enriched the sensory experience of the audience, and enabled the technical scene of the short video to have the attributes of breaking the limitations of time and space, community interaction, and accurate communication. Scobber and Islall believe that the scene is a technical collection of five major artifacts of mobile devices, social media, big data, sensors, and global positioning systems (GPS). They call these five elements as "five -force scene". During the spread of short videos of the family, the scene five forces put the "people" into the projection of the technical scene, woven the "family meaning" into various living scenarios, and digitalized digitalization through mobile devices, social media and big data to digitalization. Life scenarios are shaped and customized, which thus shaped the technical scene motivation of short videos of family.

First of all, mobile devices promote the time and space communication of short videos of family. In the era of the scene, mobile devices emphasized that it can achieve intelligent connection with human -computer. Schokber and Isrell believed: "Mobile devices have aggregated the other four forces, which are the key to obtaining the Internet forces, and also the carrier of the experience scene super storm." [2] The mobile devices represented by wearable devices created a "mobile" information dissemination method to realize the new construction of information circulating in the media. It is a new dimension of the development of the media scene [3]. An important material carrier for space transmission anytime, anywhere. Taking the intelligent mobile terminal of the mobile phone as an example, no matter where you are and when you are, you only need to move the network signal, and the creator can publish home video works on short video platforms such as Douyin and Kuaishou. The audience can receive video information Complete the scene interaction with the creator. In addition, the image has a visualization characteristics, and mobile devices have become a medium carrier for family short videos to create real views. For example, the creator of the family short drama "@如" in the Douyin platform, the blogger is committed to constructing the family theater universe from the two visual dimensions. One is specialized, such as "brothers and sisters deep", "waiting for mother -in -law like a mother" and " The series of stories such as adventure "and other series of stories are presented in the public in the form; the second is life, and the scene behind each short drama is based on real life. The audience or comments or reposts, in short, have information interaction with the creator's comment area on the media platform. Whether it is tender, funny or peaceful narrative, short videos that exist on third -party software can use smartphones, a promising media carrier to maximize the content of time and space, so as to fit the technologies of the living habits of the audience Scene structure. Secondly, social media build a family communication community. Social media is an interactive media. Users have generated the content of social media instead of websites. The content between users and users can be connected, exchanged, collided with each other, and issued new ideas, opinions, and information. [4] In other words, social media condenses social and information, giving birth to an interactive scenario based on information circulation, and the scene is derived into the community. On the one hand, the family community expands the influence of short video communication. At present, social media such as WeChat, Weibo, and Douyin put family members in the technical structure of "decentralization", and each member is an independent user. Members can set up social groups by themselves and use social media to spread the good -looking short video to other family members to activate the family communication scene. On the other hand, the IP territory has promoted the spread of local feelings. The launch of the IP -owned function on social media has been controversial from beginning to end, but it is undeniable that this function fully activates the user's local complex and family memory. When a short video of a family was hotly disseminated between social media, in a narrow sense, it showed the scene interaction within the family; macroely, the narrative text, scenes, food and other sensory portions presented by the family image are all sensory portions. Fully carry the cultural attributes of the region. For example, the IP territory shows Jilin's family short video creator "@例例" Nostalgic Time ". To a certain extent, it shows that the IP territory is invisible to strengthen the emotional link between the blogger and the Northeast netizens. Due to the openness of the media platform, the daily landscapes such as the Northeast family, Northeast dialects, warm puppets, and cotton jackets revealed in the video became a characteristic of the Northeast region, awakening the family memory of Northeast netizens. In short, the opening of the IP function has prompted a short video blogger of the family to become a regional spokesperson, and it also affects the words and deeds of social media users. It can be said that this function evokes the collective attention and memories of other families other families outside the screen media. It can also be widely spread and discussed by users in the family community, extending the construction of the family communication community.

Finally, big data promotes the publicization of private families. In the era of mobile internet, data is like the oxygen in the air, and it is essential everywhere. The content of the information obtained from the media platform is rooted in the empowerment of big data. In the short video platform, everyone's browsing marks will be saved by big data, and the video content is accurately pushed to the user through algorithm recommendation. It is worth noting that the data itself is meaningless, and the maximum value of the data is to provide information. It is true that the addition of technical scenarios has enhanced the links inside and outside the screen media, and meets the audience's information differences. But smart data will also erode the privacy of individuals and families step by step. On the one hand, this will bring a significant real problem to the creators, that is, the exposure of family privacy. Technology plays the family scene on the media platform on the public space. The seriousness of the traditional family has been gradually dissolved, and the label of the entertainment public is labeled. For example, some short video creators in the Douyin platform have lack of privacy awareness, which exposes its own life situation or social relationship network, allowing strangers with ulterior motives to try to seek occasional encounters or take pictures and punch cards. Passion; on the other hand, the application of the technical scene lies in a weighing house. The more familiar to the audience, the more convenience can be provided. However, precise push will gradually deepen the media's media dependence. As far as the short videos of the family, the vivid and real family image attracts the continuous indulgence of young and elderly groups, causing ignoring and lack of real emotions to some extent.

Relationship scenario: The discourse of family short videos to reshape family relationship is the basic structure of social ecology. In the traditional family model, discourse communication between members is more subtle and restrained, and intergenerational relations pay more attention to etiquette and respect. But relationships have never been a static resource attribute, but the power support in the evolution of social systems, that is, the power of the relationship. [5] Entering the era of mobile internet, social relations have continued to evolve and reshape. Based on this, a new media with spontaneous organizational representation forms a mirror structure with the real world, similar to a DNA spiral structure. In the establishment of a short video relationship scene in the family, you can feel that in the last section, online family images are mirrors of real daily structures. The online image dominates the audience's understanding of family scenes and family relationships, and the family relationship is understood. The next cross -section peak circuit turns, and the hot discussion, imitation, and interactive practice of this type of video is a symbol of successful online family relations scenes, and it is the reality of network virtual behavior. Nowadays, in the era of Internet communication, the connection in family short category videos is no longer limited to traditional family discourse narratives, but a discourse reshape to activate the activation and extension of the relationship scene.

On the one hand, the reproduction of hidden characters activates the establishment of the relationship scene. In the Internet era, technology renewal has brought about changes in living habits, social dimensions, and production and life. The digital gap between parents and children caused by this is becoming more and more obvious. As the elders of the elders, the soil and water that shows when dealing with new technologies makes them "digital refugees". It can be said that middle -aged and elderly people belong to a lingering group in the media platform; the young group of young people is handy when facing the development of new social technology. However, from the perspective of the media effect of short videos of family, the family short videos with hidden groups such as middle -aged and elderly people as the main narrative figures unexpectedly undertake half of the hot content of short video. For example, the funny blogger "@如如如", who has exceeded 14 million fans of Douyin fans, recorded the family's interesting video, and also caused the majority of netizens to pay attention to the magical laughter and the intergenerational relationship of the old naughty boy. With yearning; videos such as "Grandma Eating Grandma" and "Drinking Grandma" set up by Douyin users "@与昀与" have created an image of an old man who loves food and cute and optimistic. The daily life of parent -child interaction, intergenerational interaction and other families presented in the video moved the society's stereotypes of the elders. This is not only the voice of the elderly, but also the image of the vast number of the audience -pinned the ideal relationship in Virtual images, pursuing the warm scenes of the short videos of the family, and promoted this type of video to gradually shape the new family relationship scene. All in all, the reproduction of hidden characters has become the norm of two -dimensional mirror image short videos, showing the creation of the development of new user family philosophy and the creation of new relationships.

On the other hand, the intervention of vertical traits has promoted the development of the relationship scene. In essence, relationships are a connection of human social attributes. People living in intricate social scenes continue to adjust their relationships and structures to adapt to the environment. When the short video media platform was just rising, the fragmentation and instantaneous dissemination of content dissemination allows users to avoid the display of complicated relationships when creating home image creation. content. In the era of "eye economy", family relationships such as mother -in -law, couples, intergenerations, parent -child, and Tonghuai who existed under the traditional perspective were continuously given new media to attract the audience. Deeply cultivating family relationships is undoubtedly a vivid mirror presentation of real life. When the construction of a certain relationship scene can be well balanced, the realism, dramatic and social, then this short video must also have the energy to resonate with a larger range of resonance. Essence In other words, the downward deep cultivation of the vertical relationship promotes the construction of the relationship scene in the short video of the family. For example, as of June 1, 2022, the topic that appeared during the search keyword "mother -in -law" on the Douyin platform#例#about 203.18 billion playback volume, its similar topics such as#婆例例#,#例例例例例例例例例There are also 52.9 billion and 4.1 billion playback volume. The main relationships involved in short videos related to the "mother -in -law and daughter -in -law" are mother -in -law and daughter -in -law, husband and wife, big aunt (aunt) and brother -in -law (sister -in -law). [6] Among them, there are two main relationships in the scene of mother -in -law. First, as a mother to preach sovereignty, it is all very picky about daughter -in -law, such as the vibrato creator "the home has the ocean"; the second is to get along well with the daughter -in -law, and unite to "bully" as a son and a male role as a husband, such as trembling The sound creator "Henan guys Jiu Jiu". From the second video "I really envy you", "Really a good mother -in -law" and other comments can reflect the tendency of the new generation of married and young women to the harmonious mother -in -law and mother -in -law. Analysis of cases of mother -in -law relationship shows that the in -depth observation of family relations and the diversified presentation of the relationship scene is a major characteristic of today's short video production. It can be said that the expression of this mirror interventional relationship scene deeply aroused the extension of the behavior extension and emotional resonance of the general public in daily life.

Exhibition scene: Family short videos are present experience

The link between digital audiovisual technology and daily life has prompted short video platforms to become a "online show" dependent on public performance. The daily interactive daily life presented in short videos of the family has become a "enlarged" family exhibition scene. The daily fragmented records of the family are re -aggregated in the real world while being viewed, and at the same time, it also gives the audience a digital sensory experience present. The so -called presentation is the self -presence of things in the world. The "in" here is physical, time, and spatial. [7] Under the construction of the triple maintenance, the audience entered the existing space set by the creator with the help of social media, and through the exhibition scene formed by the performance of the screen, thereby reached the body's perception. Specifically, the performance scene of the short video of the family is based on the process of perceiving the audience. One is that the physicality is awakened by the first -person narrative perspective; the second is driven by the nostalgic complex; the third is that the spatiality is "family family The medium of the background of the background is carried by the front. First, the first -person narrative perspective is in line with the physical perception of the audience. Family short videos usually use the image of the daily life of the family as the main exhibition scene. In this context, from the perspective of "I", telling family stories, constructing family scenes, expressing family culture, and promoting the audience to quickly intervene in the creator's family relationship network, and shape immersive sensory experience, which stimulates the audience’s audience’s Physical feeling. Taking the Douyin platform with 18.4 million fans' short video blogger "@以以" as an example. The creator's video did not use cool editing skills and grand scene narratives. Instead, he used a slightly "rough" shooting editing method to tell a family story of love and killing from a subjective perspective. The true sense of grounding has disappeared the emotional distance between the audience and the creator, activated the visual experience of the audience, and became the decompression valve of the contemporary people. In addition, when you interact with your loved ones as a "me", the image of the family members is more real and natural. Greeting cute grandma, mother -in -law's fierce mother, and dad who is almost zero in existence. The blogger presented his family relationship network to the audience. To some extent, it strengthened the audience's immersive sensory experience. Make up the lack of the body where the migrant workers cannot return home.

Second, the nostalgic complex becomes a channel for users to perceive time. In the era of online media, users can be online in real time, permanently, people's daily life is already in a timeless, non -linear time state. Because the perception of the passing of time has a general feeling of "acceleration", it has also created a "time" life scene. [8] In recent years, the theme of nostalgia has become a strong "Dongfeng" that attracts users' attention in social media. As a medium carrier of family memory, the family short video has become a medium for the performance of daily family memories in a certain form of the performance scene. The adaptability of the nostalgic complex in family short videos continues to deepen the audience's perception. In addition, the phenomenon that can resonate in China and can resonate in all strata and age is sensitive to intergeneration. [9] The short drama "The Double Happy Times Show" series created by the short video creator of the Douyin family "@[[" is used as an example. The development of the show is set up, such as "New Year's Eve of different ages", "20 years old in different ages", "pet status of different ages" and other nostalgic themes. Even though the young audience is not a dear person in the past, it has also participated in the establishment of this social family scene through the Internet virtual world. Just as the blogger's creative philosophy is generally "the age show in the growth story, take you to relive the old memories" " Essence In short, the nostalgic complex became the deepening of the time of deepening the time in the family's short videos. In the warm performance scene, the memory of the audience was awakened, so as to strengthen the family's family perception.

Third, the interweaving of the front and back will be embedded in the performance scene. According to Gofman's point of view, society is a performance stage. People build the front desk landscape according to the script, but they are prepared for the construction of the stage in the background. [10] Family and other social fields are all essentially different. It is a "emotional asylum" in social space. It is comfortable and safe when people are in it. When a family as a background is sponsored by the front desk for the people to watch, the result of collective gaze is the interwoven interaction between the private field and the public space. Under this steering, the creator seized the audience's strange psychology, and his creative content was mostly entertainment, in order to meet the audience's emotional needs in a relaxed pleasure, seeking the audience's attention and identity, maximizing the shape of the plastic shape, and the maximum shape of plasticity. The audience's sense of field. However, it is worth noting that although the performance of the short video of the family has been further shape in the interoperability of the front and back, the solemnity of traditional family culture has also been gradually dissolved in entertainment. The discussion and economic benefits brought by the space replacement of the front and back of the front and back, to some extent, make the family short video bloggers have an illusion, thinking that the family background is wearing a nonsense coat in the front desk. The stage chaos did not give the audience a sense of presence. The lack of spatial "no sense of field" has affected the construction of the performance scene. The short video began to be wrapped in performance and simulation, the capital logic began to penetrate the sacredness of the family, and the front desk behavior was also backstage.

Emotional scenes: In the process of consumption alienation of short videos of family, in the process of interactive integration of virtual and reality, the establishment of emotional scenes often becomes a practical strategy that attracts the audience in the era of mobile Internet. As far as short videos are concerned, with the end of the user dividend, it has gradually moved from the instant recording of life in the early stage to the content of the content of the content of business monetization and consumption emotions. Family short videos also follow the same evolutionary logic. It presents not only a bland and warm family life, but also becoming a "commercial product" that hatch -consumes the family culture of the audience with the family and emotions. , So as to obtain commercial intentions such as live broadcasts and traffic, traffic monetization. In other words, the pursuit of amateur marketing, developing sinking markets, and gathering larger traffic is the eternal demand for many MCN institutions. The creator of the family short video or the capital behind the platform is based on the platform chase as the starting point to projected more attention in the alienation construction of the family emotional scene. Essence In this unusual emotional scene construction, the audience has unknowingly fell into the consumption alienation circle of capital. This seemingly active ornamental behavior is exactly the passive lack of consumer autonomy. It is worth noting that when the emotional scene becomes a commercial illusion and the audience understands that their emotional efforts are just a business plan, this is not only the waste of their watching time and watching behavior, but also the collapse of the audience's emotional sustenance. In the era of the scarce online media today, consumption alienation is an emotional overdraft.

On the one hand, the addition of consumption alienation in emotional scenes is inseparable from the addition of consumer entities. The consumer body here is the audience itself. Although they do not have realistic consumption behaviors, they are more like "wanderers" in the landscape, but they paid the creators in the form of time and traffic as the way. Promote the development of attention. [11] It is worth noting that the audience's attention is valuable and scarce in the era of mobile internet. In order to continue to gain the attention of the audience, the creators of family short videos have captured the characteristics of the audience's preference for visual forms during the emotional scene construction of the family short video, which has derived the rigidity of the plot, the flat characters, and the performance of the performance. The sliced fragmentation into a micro -narrative form, with the absolute pursuit of formalism to dominate the consumption alienation of emotional scenes. For example, a family short video in the Douyin platform likes more than 1.4 million times: The opening is the unreasonable mother -in -law asking her son to change the daughter -in -law. Eventually, the mother -in -law's apology to the daughter -in -law is the best family style. Essence Behind the seemingly positive emotional scene, there are alienation of visual culture. For example, contradictions, stories arrangement, poor and immature character performances, plot ideas that violate life, and even the setting of characters -the relationship between mother -in -law and mother -in -law is not compatible, but the rigid impression of the evil mother -in -law is strengthened again. This emotional scene It is common in family short videos and has intensified trends. In the visual impact of lack of connotation, the creator has seized the audience's strange psychology of the family's wonders, so as to implant the emotional scenes that are contrary to common sense into short videos, which not only affects the audience's emotional cognition And also formed a self -alienation.

On the other hand, the penetration of capital logic also promotes the consumption alienation of the family short video emotional scene, thereby accelerating the depth of business and the Internet. Every life scenario in the physical world can be virtual in the Internet. Today, the right to speak is increasingly inclined to capital, and the short video of the family also has the brand of commercial consumption. First, the daily map has become a image of capital search and reproduction. The creator of the family short video constructs its own emotional scene with "the logic of the other", actively cater to the family's family relationship model, and the false family picture set up to a certain extent has accelerated the consumption alienation of the emotional scene to a certain extent. Perhaps the audience can gain extensive attention, but in the long run, false emotional scenes will not bring positive positive media effects. For example, the Internet celebrity "@如如" caused an uproar on the Internet when the social media publicly and Jiahui's wedding news was released. Whether the creator's family image has the intervention of the script is yet to be questioned, but it is certain that the audience's own emotional construction is forced to collapse to some extent, and a sense of teased by capital is quiet. Second, consumption alienation is also reflected in the extension of the Internet economy. A considerable number of family short video creators moved towards the road of live broadcast after becoming popular, even if the Internet was full of ridiculous words "the end of the universe". However, when the real figures in the well -known family short videos added good things in the video or recommended the window to the general public in the live broadcast room, the invasion of the business atmosphere caused an alienation of the establishment of emotional scenes. Taking the Douyin short video blogger "Grandma Grandma (Yuxia and Liberation)" as an example, with the rise of the family's short video, the frequency of the blogger's live selling goods has also increased. In the era of capital, whether it is the emotional construction of the family short videos or the beautiful pictures of other media works, the business attributes are always attached to the scene construction, and the consumption alienation brings step by step to attack the audience's emotional patience.

Conclusion

Family short videos Based on the visual forms of their vivid daily landscapes and the popular group portraits, through the constructing rich and diverse technical scenes, relations scenes, exhibition scenes, and emotional scenes, the image logs that are grounded and reproduced with family culture are caused by the entire network. Warm response, successfully summon the audience's emotional resonance and perception. However, it should not be ignored that the addition of commercial capital logic to a certain extent destroys the healthy operation of short videos of family, not only wear out the audience's emotional toughness, but it is not conducive to the social transmission of positive energy family concepts. With the continuous enrichment of image scenes, it is believed that not only the short video of the family, the construction of the entire film and television industry will usher in a new audiovisual revolution. //references

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