Commercial quick review | The value of the supply chain behind the "Fireworks on the Earth" 6.18

Cover news reporter Meng Mei

At 9:20 am on June 19th, Ms. Huang, who lives in Wucheng Street, the city, received the first order of "618" this year -purchased from Jingdong's Pingyang Peach and a certain brand of sports shoes and yoga pants. The total price 1353 yuan. From order to receiving goods, only less than 10 hours have passed, which makes Ms. Huang very satisfied. Also receiving the goods with her is Mr. Zhao, who is separated from her. The items he purchased in "618" are fishing rods and various fish feed and fishing chairs and umbrellas ...

That is, at 24:00 on June 19th, JD.com announced that 618 this year, the cumulative order amount exceeded 379.3 billion yuan, the order amount of 26 stores exceeded 1 billion yuan, and the proportion of new sales pieces increased by more than 20% year -on -year. , The turnover of more than 30 trend categories increased by more than 10 times year -on -year. Consumers purchased more than 42 million "green green plans" green low -carbon products; The number of single users has increased by more than 4 times year -on -year, and JD.com and 15 local governments have issued a total of more than 700 million yuan in consumer coupons. JD and partners have supported the confidence of reviving the economy and restoring growth.

Fireworks in the world are the most caressing mortal heart

"Hello, I will take JD.com to buy orders." On June 17, in the Bee Lotus Supermarket, the picker completed the sorting and packaging, handed the order to the delivery brother, and was ready to send it to the consumer's home. There is a busy scene in the store. This is an ordinary and busy day during JD 618. Based on the real -time retail service model of JD hours of purchase, JD.com's "online order, store delivery, and the fastest minute of product hours", offline physical stores represented by the bee lotus ushered in 618 consumption boom, online orders And the two -way growth of the visit to the store has obtained new channels for omni -channel.

Beijing Dada quickly sent the Cavaliers Wang Jianwei: "618 will send a lot of orders every day, and this day is getting hotter. I am not afraid of heat or tired. I hope to send more orders and work hard to serve our users." Wang Xiaoli, a picker of the Beijing Chaoyang Road store, also said that during the 618 period, there are more orders than usual. He runs in the store shelves every day, and can reach 20,000 steps every day. Fast and more convenient, the whole category is always reached. It is the upgrade experience brought by the 618 JD hour purchase and JD.com to the home. Through online and offline resonance, the digital technology and the physical industry are deeply integrated. More than 150,000 all -category physical stores ushered in the consumption boom at the good object festival in JD 618 this year. Instant retail has blossomed, and has become an important position for many physical retailers and brands to gain omni -channel growth.

Data show that since the opening of JD 618, the overall channel business of Jingdong Supermarket has exceeded 27,000 cooperative brands and over 30,000 cooperative stores has increased by 5 times year -on -year. Wal -Mart, China Resources, Yonghui and other merchants such as omni -channel business increased by 6.6 times year -on -year.

Li Mingtao, the chief expert of the China International E -commerce Center of the Ministry of Commerce China International E -commerce Center, believes that from the perspective of the country's overall policy, there is a need for a promotional activity that can be widely recognized to stimulate consumers' desire for consumption, thereby boosting consumption, and can also be used to the international The market shows the huge domestic demand market in my country and exerts the advantages of a strong domestic market. In this sense, in the context of facing downward pressure and uncertainty in my country's economy, it is necessary to boost consumer confidence through 618 and provide a market foundation for the development of the real economy.

In terms of promoting consumption, JD 618 provides consumers with convenient, low -cost, timely, safe, and reliable shopping services through continuous innovation, and uses the characteristics of remote consumption and non -contact services for e -commerce to quickly meet the diverse consumer needs of residents. Especially new types of physical enterprises such as JD.com must give full play to their supply chain and safe and controllable logistics and express delivery advantages to provide consumers in the epidemic providing consumers with better shopping services, so that their backlog consumer demand can be released to be released Essence

It should be said that Jingdong 618 is not only a centralized release of consumer demand, but also a refresh and re -understanding of the value of supply chain. Because the epidemic is distributed in many places, offline consumption methods have been limited, online shopping has become the choice of more consumers. The 618 shopping festival provides convenient online consumption scenarios and efficient shopping experience, which is conducive to promoting the transformation of retail digitalization and driving driving More online platforms and offline business and service companies participate in it, driving more "popularity" and "business", thereby promoting online and offline consumption, promoting consumption growth and quality upgrades.

From a broader socio -economic level, JD.com, as a new type of physical enterprise, has always served the industry, giving full play to the growth efficiency of new physical enterprises, and helping the high -quality development of the real economy.

Responsible supply chain to nursing the real economy

Xinli Jun, CEO of Jingdong Retail, said that the impact of factors such as the emergence of the epidemic in 2022, the importance of the supply chain is more widely recognized by society, industry and consumers, and allows infrastructure layout and digital intelligent social supply chain supply chain The value of the value is fully displayed, and China's supply chain construction will also usher in a new stage of development. "

In fact, JD.com has been building a supply chain solidly since its birth. JD.com's performance in resistance is behind the power of responsible supply chain.

During the severe epidemic in April this year, JD.com, which has a self -built logistics infrastructure system, has also been affected by logistics in Shanghai, but has always adhered to operations, and its ability to recover is much earlier than other companies. At the end of May, Jingdong Logistics's single -day scattered single -day single -daily single -daily units and proper surrender volumes have exceeded the peak level before the epidemic. JD.com's anti -epidemic and protection measures in Shanghai have also been affirmed by all sectors of society. It should be said that the epidemic gives consumers a more intuitive feeling for the value and role of the supply chain. As we all know, in the anti -epidemic supply work, JD.com has played a strong resource dispatching ability, reflects the advantages and responsibilities of responsible supply chain companies, and fully dispatch the logistics infrastructure covered in the country. The supply chain system and big data processing capabilities, as well as the flexible and efficient urban distribution service system, rely on digital platforms and service networks in emergency supplies, accurate matching and instant response, effectively unblocked the supply chain upstream and downstream supply, and won consumers. The recognition and trust of partners.

From the obstacles of consumption and economic development in April and May, to the consumption trends presented during JD 618, it has also further mapped the huge value of unblocking supply chain to a certain extent. It can be seen that the value of the supply chain has changed from nature to conscious cognition by the public.

The former represents the hard supply chain capability, and the latter represents the soft supply chain capability, that is, JD.com's "two horizontal" of the responsible supply chain proposed at the 618 launch conference. It is precisely because of JD.com's capabilities and soft supply chains, including JD Logistics throughout the country's warehouse network and logistics infrastructure, as well as the ability of JD.com to fully coordinate with smart supply chain and intelligent logistics, etc. In the application scenario of major nodes, whether it is emergencies such as anti -epidemic and confession, earthquake relief, or supporting major events, it plays a role in "usual service and emergency".

Xin Lijun believes, "This JD 618, the true existence of supply chain value and social cognition for the first time. I believe that with the common thinking and promotion of the whole society, the supply chain industry will achieve better development."

The value of the supply chain will open the "Jingdong" service market that looks forward to more in the first year

This is destined to be the previous JD 618. With the continuous recovery of the consumer market and industry, more people have a deeper understanding of the role and value of JD.com's "responsible supply chain".

Jingdong 618 is not only a concentrated release of consumer demand, but also a refresh and re -understanding of the value of supply chain. From a broader socio -economic level, JD.com, as a new type of physical enterprise, has always served the industry, giving full play to the growth efficiency of new physical enterprises, and helping the high -quality development of the real economy.

The supply chain is more stable and reliable, which can better serve consumers, better support the industry, and contribute greater power in the process of helping China's economic development. According to the research data of third -party institutions, after experiencing the test of special nodes such as the epidemic, JD.com has not only become the first choice for more consumers, but also the standards of a large number of companies when choosing logistics partners. The reliable supply chain attaches more importance, and JD.com has also become the first choice for more supply chain partners for more enterprises.

In this regard, Ren Xingzhou, former director of the Market Economic Research Institute of the Development Research Center of the State Council, believes that in the process of building a new development pattern, in the context of coordinating the anti -epidemic and economic and social development, the awareness and awareness of the responsibility and responsibility of the main body of the supply chain are even more even more conscious. It is important to play a greater role in green development, environmental protection carbon reduction, rescue of weakness and weakness, epidemic prevention and resistance, promoting economic and social development, protecting the people's livelihood, and protecting market entities, and bear more responsibilities. JD Group proposed to be a "responsible supply chain", from emphasizing the use of business value and industrial value, further extending to better player value, and strive to become a trustworthy enterprise for consumers at a critical moment The partners play the greatest value in terms of economic development and protection of people's livelihood.

From the perspective of industrial and social, this year's JD 618 is more significant. From the perspective of JD Retail CEO, JD.com has been prepared to welcome the "first year of supply chain value" that has been fully opened. Relying on solid supply chain capabilities, with the "responsible supply chain" as the value orientation, let us use more intimate services, simpler gameplay, more convenient consumption experience, and greener products in this Jingdong 618, and we will do our best Guarding the most beautiful fireworks in the world to welcome the "first year of supply chain value".

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