Alibaba Group and Poly Craft Reaching Cooperation will create a digital platform for traditional cultural industries

On September 13, Alibaba Group reached cooperation with China Technology Group Co., Ltd. (referred to as Poly Crafts), a subsidiary of China Poly Group. The two parties will take advantage of the advantages of digital platforms and technology, arts and crafts, and jointly build a digital platform for cultural industry.

It is reported that the two parties will use the joint cultural industry digital platform and Tmall's official flagship store as a carrier to carry out real -integration Innovation, spread Chinese culture in the way of young people, create a high -tech "benefit the people, convenience, benefit the people" consumption and service platform, and help digital transformation and upgrading of the cultural industry.

"It is Alibaba's responsibility for helping the digital development of the physical industry." Dong Benhong, the chief market officer of Alibaba Group, said that before Alibaba used digital technology to help overseas 200,000 pages of Chinese ancient books realized digital regression. In this cooperation with Poly's craftsmanship, Alibaba will continue to play the digital technical capabilities of Dharma Institute, Alibaba Cloud, as well as the ability of Tmall, Taobao, Flying Pigs and other consumer platforms to optimize and enhance cultural consumption scenarios and consumer experience. Together to create a digital platform for consumers to hear and have sustainable vitality cultural industries.

- END -