"Period Entrance Examination" of Internet companies: Some people lie down and pass the winter, and some people have diverse deep cultivation

In mid -September, more and more companies have released the second quarter financial report or annual report.

If it is in the normal quarter, the phenomenon of "slowing down" in the financial report data of which company will become the focus of media headlines.

In the semi -annual report of 2022, the decline in revenue and the plunge in profit is already a new normal, so that some companies began to "lie down the winter". However, some companies have shown a positive attitude, and they choose diversified explorations in the context of the industry.

For example, in 2021, the Lexiang Group, which has "increased against the trend", revenue increased by 118.91%year -on -year in the first half of 2022, which was almost double the same period of 2021. Lexiang Group's performance is also affected by the external environment, but it is not unstable than similar companies.

Someone believes that it is believed that some people see it because they believe. Faced with the development situation of the "cold winter", some people lie down in the winter, the performance is "dumb", some people are diversified and deeply cultivated, and the strategy has taken the opportunity to change the way. The logic behind it seems to be more rational thinking.

01 shrinking and layoffs, big factories have "lying flat winter"

Just as an article circulating from the Huawei internal forum, Ren Zhengfei once again threw out the "cold winter" statement, and believes that in the context of the decline in global consumption power, Huawei should change his thinking and business policy, shifting from the pursuit of scale to pursuing profits and cash flows from the pursuit of scale to pursuing profits and cash flow. Make sure to survive the crisis in the next three years.

The "cold winter has arrived" has swept the entire Internet, and it is no longer the words of the Huawei family, and gradually rose to the new consensus of the Internet manufacturers.

The most direct action is the contraction of the business line.

In the case of "open source" more and more difficult, the reality choice of survival is exactly "throwing." It is mapped to the Internet manufacturer, and it can be said to be a common player when the business lines, unnecessary products are closed, and focusing on the growth and optimization of the main business. Byte beating, Tencent, Ali, JD.com, Meituan, etc. all adjusted the business strategy after feeling the "chill", from the past pursuit of expansion to focusing on the main business.

The corresponding scene is the turbulent tide.

There is a well -known marginal revenue law in economics. Once the revenue or profit declines, it is necessary to control the cost of precisely. Simply put, it is layoffs. In the past years, "Golden Three Silver Four" was often the most active time for enterprises. Since the beginning of 2022, the most discussed is layoffs.

Whether it is the shrinking of the business line or the change of personnel, the mentality of reflecting the "lying down the winter" is reflected. Such a choice is understandable. After all, under the situation where the external environment is downturn, it is undoubtedly a responsible manifestation from extension to refined operations, and realizing the soft landing of operating risks as much as possible. Because for any company, survival is the last word, and you must "go to fat and gain weight" on the right node.

02 Innovation and overseas, someone has a diverse cultivation

It's just that the correct option is not the only way out.

If you know a little about Huawei's history, the "cold winter theory" is not Ren Zhengfei's first warning. Around 2000, Ren Zhengfei wrote the famous article "Huawei's Winter". In 2004, he proposed "Huawei must pay attention to the coming of winter" again. In 2008, the financial crisis once again mentioned "Winter Winter" ...

The outside world frequently discusses Huawei's "crisis awareness", but habitually ignores Huawei's "winter" plan. Compared with the comprehensive "lying" attitude, Huawei is good at taking the initiative to step out of the comfort zone, making profitable products and business, and business, while Accelerate the internal roll in the hot market.

This coincides with the idea of ​​Lexiang Group. Lexiang Group's exploration of diversified development is by no means blindly pursuing scale, but a track that has a long -term layout of growth space and profit space.

According to STATISTA's forecast, the global consumer electronics market size will reach 1.11 trillion US dollars in 2023, and it will maintain a stable and upward development trend.

Consumer electronics with high growth, high profits, and high potential are one of the important categories of the group's layout of overseas e -commerce. It has established a complete overseas supply chain and online and offline payment system. Electronic domestic products are sold in sea. Among them, consumer electronics products, including mobile phone accessories, headphones, and intelligent wearables, have grown at high speed in overseas markets, especially the Southeast Asian market. Overseas e -commerce business has become one of the main sectors of Lexiang Group. In the first half of the year, in the first half of the year The sales were HK $ 1.021 billion, accounting for 74.7%of the total revenue.

Lexiang Group began to test the domestic short video e -commerce marketing as early as 2020. The GMV in the first half of 2021 had 647 million Hong Kong dollars, which initially showed the potential to increase income. In the fourth quarter of 2021, Lexiang Group successfully landed to overseas markets verified by domestic market verification, and achieved explosive growth in the first half of 2022, and it became a new growth engine for Lexiang Group.

03 Technology and Cash Stream, Lexiang Group shows the overall hard power

In the 2022 of the major Internet factories, in 2022, the R & D Group's R & D investment in the first half of the year reached 46.28 million Hong Kong dollars, an increase of 54.78%over the same period last year; the number of data models increased to 188 units, an increase of 3.37%from the end of 2021; The number of employees increased by 46%compared with the end of 2021, and 72.8%was R & D, technology and operating personnel. At the same time, as of June 30, 2022, the cash flow of Yuexiang Group's operating cash reached HK $ 985 million, which was higher than HK $ 900 million in the same period in 2021. Pinded cash flow, continuous R & D investment, and professional R & D team ensure the stability of the basic disk of Lexiang Group, and then have more confidence to create a new income engine.

In other words, after nearly two years of market water testing and exploration, the Music Group's model has been verified and has entered the stage of rapid growth. Behind the rising and rising times, in addition to the keen smell of the market tide, it is inseparable from the strategic time of Lexiang Group's strategic trial and business innovation around the main track.

Back to the topic of "industry cold winter", the Lexiang Group, which refused to "lie down", is not only actively expanding overseas markets. In the first half of this year, Lexiang Group participated in Poly's mixed reform, and joined hands with central enterprises to continuously find new increasing growth, cultivate its own flow and explore in the field of digital assets. As a result, the outside world can see that the path of "cold winter" is not only "lying down".

04 Write at the end

According to the point of view of the famous British economist John Merner Cairns: Economic development will inevitably appear a starting forward, followed down, and then re -up.

Corresponding to the current market environment, the Internet industry, as a vane of the economy, also has periodic characteristics. Almost every five years, there will be a situation of growth, decline, and re -growth. Signs of the decline in the first half of 2022 are not the basis for denying the space of the Internet imagination. Especially under the wave of the Internet, there is no shortage of long -term growth opportunities.

The fundamental reason is that the company's own errors are also based on the impact of external factors that have external factors. For a company, if you want to maintain continuous competitiveness and strong vitality, the key is whether there is a sense of crisis and innovation spirit. You need to learn to disconnect at the time of inappropriate time. Look for life.

Perhaps in today's context, those companies that have diversified exploration may not be understood by some people, but once the economic trend is up again, the energy accumulated in the early stage will burst instantly.

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