Selling 470 million yuan a year, the number of walnut digits to empower the "Taobao First Village" and run out of the acceleration

Cover Journalist Xiong Yingying

After Bai Lu, Lin'an Mountain walnuts fully entered the pick -up harvest period. This is also when Zhang Qing was busiest when he was busiest, he contacted procurement and processing, and was ready to sell mountain walnuts throughout the country. In 2012, Zhang Qing resigned to work in the city and returned home to open the road of e -commerce entrepreneurship. This is ten years.

Zhang Qing's hometown Bai Niu Village is located in Changhua Town, Lin'an District, Hangzhou City, Zhejiang Province. It is one of the first 14 Taobao villages in the country. At present, there are 68 e -commerce companies in the village, more than 400 employment in derivative express delivery, packaging, packaging and other jobs. This has driven the per capita net income of villagers to increase by more than 16,000 yuan, creating 470 million sales a year.

Based on the advantages of the e -commerce industry, in recent years, Bai Niu Village has also actively promoted the transformation of traditional industries and explored a new way for digital empowerment of rural revitalization.

Bai Niu Village Village

From traditional e -commerce to live broadcast to bring goods

"Taobao First Village" transformation road

Lin'an is one of the Chinese walnuts. As early as 2007, several farmers in Baimu Village took the lead in taking the Internet to develop Dongfeng and began to try to sell mountain walnuts online. Since then, more and more farmers have joined in, and Bai Niu Village has gradually become an e -commerce village known for processing and sales of walnuts.

Zhang Qing returned to his hometown in 2012. Since he has never been in the field of e -commerce before, he started with self -study webpage production, baby on the shelves, and writing product introduction. Doing promotion and participating in various activities on the platform gradually made the online shop.

In October 2014, the White Bull Electronic Commerce Association was formally established, and Zhang Qing served as the secretary -general. "The association organizes the original loose e -commerce organization in the village. We will often organize business training and organize everyone to learn and exchange experiences."

Training for live e -commerce for villagers

Data show that in 2014, Bai Niu Village's e -commerce sales reached 150 million yuan and 350 million yuan in 2016. With the continuous strengthening of the e -commerce industry, logistics, packaging, production and processing and other industries have quietly emerged in the village.

In 2019, live broadcasting e -commerce ushered in an explosion period, and the rapid development of the industry made traditional e -commerce practitioners feel pressure. "Live e -commerce companies must be a new development trend, but compared to traditional e -commerce, the requirements for people are also higher. Practitioners must have both young people's thinking and more funds." Zhang Qing Frankly, on the other hand, we must let everyone cross this step from a familiar field to strange fields.

Although it is not easy, many people have taken the initiative to take this step. "At present, about 10%of merchants are transforming to live e -commerce." Zhang Qing introduced, in addition, some people choose to change from online to offline, such as supply chain and supporting industries related to e -commerce.

In 2020, Bai Niu Village built the Baiiu E -commerce Building, creating a number of shared live rooms for young makers and e -commerce households, and regularly opened live training courses to conduct anchor training incubation and resource docking. With this new "position", e -commerce households will also become normalized.

Bai Niu Village E -commerce Building is completed and puts in place

Create "Mountain Walnut Industry Brain"

Make digital empowerment industries high quality

In addition to being a new position for e -commerce households to turn on live transformation, the Baiiu E -commerce Building is also the place of "Lin'an Shan's walnut industry brain". On a large screen full of technology, the scale, output value, sales and other conditions of the walnut industry are collected. fundus.

Zhang Qing introduced that the "Lin'an Shan Walnut Industry Brain" relied on big data support and built an intelligent early warning of forest land ecological governance and intelligent prevention and treatment of diseases and insect pests on the production end to achieve the ecological governance of the walnut forest land; "Food Cloud Platform" conducts full -process supervision of production and processing enterprises; on the sales side, by analyzing data such as the characteristics of consumer groups and taste preferences, it will build more accurate user portraits to help enterprises realize accurate marketing.

"The e -commerce industry is one of the important contents of digital rural construction. In this regard, we have been at the forefront. Today, we are also radiating other formats through the e -commerce industry to drive rural homestays and rural tourism." Zhang Qing said Essence

According to reports, in recent years, Bai Niu Village has taken the "Eight Line and Ten Scenery" of Lin'an District as the traction, and "Internet+" as the engine, which allows Bai Niu Village to insert the number "cloud" wings to build a "white cow" demonstration type "Cloud on the cloud" demonstration type Village scenic area. Since last year, through operations, we will actively create a tourist route of "visiting village scenic spots, living in the mountains, eating Tangchang flavor, and regional culture", so that the beautiful blueprints of common prosperity will be taken into the beautiful life of the white cow people.

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