Big Factory Volleyball Team NFT

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With the industry's Dongfeng, as a non -quality token NFT, it serves overseas markets in the form of commissions and helps multiple types of digital assets to launch transactions, which has promoted the development of overseas secondary markets. It is understood that the global NFT market size in 2021 was about 17.7 billion US dollars, an increase of 200 times year -on -year. The huge growth prospect attracted the response of the domestic market.

In fact, since the second quarter of 2021, the introduction of NFT technology in China has become increasingly popular. Some large manufacturers have taken the lead in building a variety of gameplay such as VIP tickets, encrypted copyrights, and virtual game experience. The further development of the NFT market provides an opportunity.

NFT naturalization new gameplay

Since June 2017, the first NFT application project has been successfully built, and the encryption gameplay of digital assets has appeared. In the following two years Improved the rapid development of the entire digital asset trading market. Since then, more and more funds have flowed into NFT and related companies and projects. The scale and category of digital assets have also expanded rapidly.

For example, Sorare, a digital football collection platform, completed three rounds of financing within a year, and the valuation has skyrocketed to $ 4.3 billion. Other head NFT trading markets have also continued to test water in the NBA projects and blockchain games. According to the "Global Mergence and Financing Report of Global Digital Assets in 2021" released by PricewaterhouseCoopers, the total value of the global digital asset industry mergers and acquisitions in the global digital asset industry in 2021 reached US $ 55 billion, an increase of 4846%from US $ 1.1 billion in 2020. As the digital collection market, such as the development of the sun, domestic players are also pouring in, but there are obvious paths from overseas.

In the first place, the differences in blockchain technology at home and abroad have also led to different supervision. Second, the tendency of policy has made domestic and foreign markets also have very different forms of forms of NFT gameplay.

From the perspective of overseas markets, although the rapid development of NFT technology can activate the trading market of digital assets, behind the secondary market is completely open, regulatory problems have also followed. Due to overseas application of NFT technology, the mainstream NFT mainstream trading platform continues to expand the types of trading products. Whether it is collected arts, companies released by enterprises, or personal original content works, they can be traded in the form of NFT in the form of NFT. Participate in the platform on the platform, and the transaction rising or falling is relatively loose. Although the whole people can increase the liquidity of digital assets in public chain transactions, behind the public chain leading transaction behavior, it is difficult to avoid improper supervision and trading products. Value hype, Ponzi scam and other issues have caused many heated discussions.

From the perspective of my country's market, domestic has not denied that NFT technology has continuously, disclosed, and cannot be tampered with progressive progress on the blockchain. Instead, it has vigorously promoted its technological improvement and made NFT technology a boost for my country's development of the digital economy. After introducing NFT technology, the domestic market restricts the attributes of NFT technology virtual currency, investment, and asset trading to make it adapt to the ecology of the domestic market and removes the disadvantages of overseas markets to the virtual currency. Make NFT as the trading attributes of tokens weakened, and the gameplay is born in overseas markets, promoting all domestic chains of digital assets in China, and strengthened the encryption of digital assets to make it the prosperity of my country's digital economy. A certain contribution.

On the way to NFT naturalization, the "decentralization" concept of NFT technology has been excavated in China, and various application scenarios such as digital tickets, digital perfumes, and digital villagers have been derived. The content output biased towards the cultural industry. After this, the domestic market is mainly based on the Internet digital content platform and its upstream content distribution platform. The localization of NFT technology has deepened the concept of "digital collections" and quickly reborn into the hottest and comprehensive sector in the domestic digital product circulation market.

Digital collection one horse first

Under the highlights of the industry, digital collections were born from many NFT applications like a dark horse. In 2021, the NFT digital artwork "Every Day: 5000 Days" was sold for 69 million US dollars in the world of NFT digital arts in New York. In addition to the heated discussions, the high -amount transaction price has also established the popular vane of encrypted collections. The Chinese market responded rapidly. In the same year, NFT technology was introduced to digitize the content of graphic content, brand products, and artworks, digital encryption, digital numbers, digital numbers, digital numbers. Collection has gradually become the most widely used field of NFT technology in China.

According to statistics, in the form of digital collections in the form of digital collections in China for less than a year in China, the number of items on various platforms for sale is about 4.56 million, with a total distribution market value of about 150 million. It is inseparable from the effective application after the introduction of NFT technology.

In the first place, through the digital certification of NFT technology, digital collections have the value that can be circulated and collected. Specifically, NFT technology can digitize specific assets, enabling each NFT to represent a unique digital voucher and map it to various digital collections such as products, works, etc., and ensure the uniqueness of the asset. This has shaped the value of its circulation and collection. Compared with a single digital perfume and digital tickets, the digital collections can be classified and classified after subdivision. Secondly, in actual circulation of digital collections, the relevant equity has NFT technical fences. Through the reasonable application of NFT technology, digital assets that have the unique voucher can be traced at every link when applying. Individuals and institutions' collections and works are used as blockchain digital publishing products. Through NFT technology tracking, the data traceability of each application node is realized. As a result, the rights and interests of the original digital collections and users are protected, thereby better promoting the healthy development of the digital collection industry.

In addition, NFT realizes digital encryption through technical empowerment to enable individuals, institutions, and brands to achieve digital encryption. While confirming the right of various digital assets, it also provides a more reliable method for its standardized participation in market circulation. It not only replaces the brand for the brand The time and cost of the individual eliminating the process of confirmation can also help the creators to more conveniently certify the exclusive and limited digital assets, which greatly helps many intangible assets on the market have specific monetization channels, not packaging into it as a packaging, not packaging into it. Financial products use stock transactions or investment to perform leverage operations.

Therefore, unlike the hype of virtual currencies, after the localization of NFT technology, based on the digital identification of the sole certificate and the digital traceability of the asset application link, the digital collections can have a broader and real market foundation. It is precisely because of the domestic market The introduction of NFT technology has attracted the attention of capital, which has formed a situation in which large factories have entered the digital collection industry.

The Alliance Chain helps the big factory to sit in the first echelon

From the perspective of time, 2021 is a year of blowout in the domestic digital collection market. By a good situation, BAT has successively launched a digital collection platform by handling stable blockchain technology. For example, after the launch of Ali ’s whalestock APP, there are new collections and Tencent Digital Collection Trading Platform“ Phantom Nuclear ”. Baidu, which is a little slower, also launched the Chaoyun Digital Collection Platform this year and released the“ Dunhuang Xiangrui God Beast Series ”. Digital collection. In addition, NetEase, JD, and B Station have also been airdropped digital collections since 2021. The entry of many Internet giants has made the digital collection market lively, and it looks like a wind.

However, industry differentiation is also intensifying. According to industry reports, in 2021, Ali's whalestock has a market share of about 54%in the circulation of digital collections, and the volume advantage of large platforms is undoubtedly revealed; while on the other side, a large number of small platforms account for more than 90%of the total number of platforms. The platform with the shortest life cycle will even survive for a few days, and it will disappear in the market because of poor management. It can be said that after the large factory's vertical platform formed by niche enthusiasts brought almost devastating dimension reduction strikes, it also naturally became the boss of the digital collection market.

First of all, external user traffic and own blockchain technology make large manufacturers have the ability to take the lead in occupying the NFT market. It is understood that after the "Lian Lian" of JD.com's digital distribution platform at the end of 2021, the first batch of mascots represented by JD image will be sold out. Compared with the vertical platform formed by the "Tibetan Tibetan" enthusiast, a large factory, a large factory There is a drainage advantage that cannot be compared with vertical platforms; in addition, the large factory has a long -accumulated actual combat experience in the blockchain business. The independent and controllable technology integrates the forming of the forming traffic, so that it can quickly list the digital collection market The first echelon.

Secondly, the large manufacturer has formed a sustainable and profitable alliance chain closed loop by leased the blockchain technology for small and micro enterprises. At present, domestic support for NFT provides blockchain technology is Ali's ant chain, Tencent's Zhixin Chain, Baidu's super chain, and Jingdong's closest chain. Provide digital solutions for the surviving small and micro enterprises, and can also fully grasp the underlying technology of the addition of the encryption algorithm, and strengthen the underlying advantages of the alliance chain technology.

Finally, the alliance chain structure of the large factory can not only protect the copyright of digital collections through technical support, but also prevent the financial melting of the secondary trading market, and promote the standardized process of the digital collection industry.

First, the alliance chain is different from the public chain. It prohibits secondary transactions and does not support cross -chain. Therefore, it is the most root of the illegal interests with most investors overseas investors to sell NFT. The participants' multi -party supervision, entry authority is more reliable than pure private chain. Therefore, for digital collections, the establishment of the alliance chain is the basis for the use of NFT blockchain technology. The bottom of the echelon.

IP innovation or new key

However, although the large factory has achieved certain results in the digital collection industry, there are still many challenges under the vigorous development of the industry. It is reported that since July 1, 2022, Tencent News has suspended the sales service of digital collections. The "Phantom Nuclear" platform has also been in a slow -moving dilemma recently. The bad competitive environment in the industry is evident. On the one hand, the homogeneity of homogeneity under fierce competition is unavoidable, and the innovation ability of digital collection players in various ways needs to be strengthened. At present, whether it is Alipay's digital wallpaper, Tencent's national tide digital collection, JD.com's digital commemorative coins, etc., most of them are together with consumer goods to take "cultural and creative flow". As far as digital collections are concerned, the form of expression is relatively single.

Digital collections that lack collection and exchange attributes are difficult to become social symbols between users and discuss topics among users. However, the user experience is greatly reduced. Without the circulation attributes and the high price, it will become a curbing for users to continue to buy.

In addition to the single form, because the collection of digital collections contains the unique needs of users, it also needs to be continuously innovated in content. "Homogeneity" must also face the challenge of innovative IP gameplay. Therefore, improving innovation and opening up IP gameplay will become an inevitable choice for the subsequent efforts of large factories.

On the other hand, the definition standards of digital collection valuations and lack of pricing, a considerable degree of speculation concepts have increased their own transaction risks. Many data show that the digital collection industry is still lacking a standard pricing reference. According to the report released by the "17.75 million Digital Collection Analysis Report" released by Zero One Finance, 87%of the unit price of 87%of digital collections is less than 100 yuan, a total of 3533 digital collections with a unit price of more than 1,000 yuan, and the "brewing brewing issued by Xiaohongshu R-SPACE issued The unit price of Chunlan reaches 5388 yuan is the highest.

It is worth mentioning that the value of digital collections depends to a large extent on the popularity of its basic projects. As a added value of digital collections, it is difficult to accurately estimate through standardized industry standards. The popularity of the distribution project is defined by the issuer, which makes it vulnerable to the laws and demand laws and the fluctuations of the external environment. For example, the public opinion and negative news of basic works will affect the derivative value of digital collections.

In the long run, under the booming digital collection market, the standardization of the industry is a problem that needs to be concerned. Continuous innovation is also an important topic related to the steady development of the enterprise. After all, if you cannot solve the attributes of digital collections, the price is too high at the same time, even beyond the reasonable scope of its basic projects. Even if the NFT technology is not used directly to perform virtual currency speculation, it will objectively promote the hype of NFT. With the overall atmosphere of the bad industry, it will eventually affect the follow -up development of the industry.

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