Small long holiday store: Apple old model reduction price reduction, iPhone14 Pro attracts attention

12.09.2022

Number of this text: 1665, the reading time is about 3 minutes older

Guide: iPhone 14 will not be available until the official listing day on September 16. At that time, users with purchase demand can see it. The latest Apple Watch has not been available in major stores.

Author | First Financial Money Children's Heart

During the Mid -Autumn Festival holiday, Apple Store became a well -deserved "popular king" in the mall. The first financial reporter visited many Apple stores in the center of Shanghai in two days, and the flow of people was surging. However, the iPhone 14 series of mobile phones just released has not yet arrived.

On the afternoon of September 11, the First Financial reporter came to the Apple Store of the Global Port. The people in the store were crowded. Many customers came to the newly released iPhone 14 series new machines. However, the clerk informed reporters that iPhone 14 will not be available until September 16th, and users who need to buy demand at that time can see it. The latest Apple Watch has not been available in major stores.

iPhone 13 Pro will be removed

At present, the models displayed in the Apple store are still the iPhone 13 series of the previous generation. According to reports, after the iPhone 14 new machine arrives, the iPhone 13 Pro will be completely removed. At present, there are still a very small amount of iPhone 13 in some stores. The PRO model is available, and the price is the same as the newly released iPhone 14 Pro. In addition, iPhone 13 and iPhone 13 mini will continue to be sold. The iPhone 14 series canceled the MINI model.

The staff in the store said that without urgent use, it is recommended that customers order the iPhone 14 Pro models online. Under the same price, the performance of the iPhone 14 Pro is better than the iPhone 13 Pro, and the iPhone 14 Pro The "smart island" function is also not available for iPhone 13 Pro.

First Financial reporter tried to place an order on Apple's official website. Take the 256GB version of the iPhone 14 Pro as an example. The order is placed on September 11th, and the delivery time is expected to be 5-6 weeks. -7 weeks; 256GB version iPhone 14 is expected to be delivered on September 16; 256GB version iPhone 14 Plus is expected to be delivered on October 7. Judging from the delivery cycle of several mobile phones, the higher the model, the longer the delivery time.

The staff of the Apple store introduced to the First Financial reporter that even the new machine arrival on September 16, it only met the customer needs that had already booked on the official website. "The company will allocate the number of new machines for each store according to the online booking situation. The number of at the beginning of the release is very limited. Therefore, it is not possible to buy it on the spot. It is recommended to book online. The earlier, but the specific waiting time is still based on the official website. "A staff member explained.

The staff member also told the First Financial reporter that on September 8th, Apple's official website was opened after the pre -sale, and the first batch of places on September 16 were "second empty"; according to the first financial reporter, they learned that Others, including JD.com, were snapped up immediately after the pre -sale on September 8.

Consumers are more interested in iPhone 14 Pro

At the same time, Apple lowered the price of the iPhone 13 models. The highest decrease was the 128G version, with a decrease of 600 yuan, and the decrease of 256GB and 512GB versions was 500 yuan and 300 yuan, respectively. Compared with iPhone 13, the function of iPhone 14 has not changed much.

From the perspective of consumers' reactions, most consumers are more interested in the latest iPhone 14 Pro, especially Apple's newly pushed smart island features. Mr. Wang, a customer, told the First Financial reporter: "Although PRO has been waiting for time, but compared to the old version of the mobile phone, the new Pro has added a new feature, and the price has not risen, so it is still worth looking forward to."

After asking Ms. Li's price of the two iPhone 13 Pro models, Ms. Ms. Li told the First Financial reporter: "The iPhone 14 Pro experience is completely different from the iPhone 13 Pro, because it is not in a hurry to change the machine, so I would rather wait." Ms. Li also said that she originally wanted to book an iPhone. 14 Pro Max, but considering that the size is a bit too large for women, I finally chose the iPhone 14 Pro.

Consumers do not seem to have much interest in the iPhone 13 of the price reduction. In response, Apple user Xiaomeng told the first financial reporter: "If it is users who use the model before the iPhone 12 The latest model; if you have used iPhone 13 users, you must change the iPhone 14 if you want to change your phone, which is why the iPhone 13 is reduced. "

Zhu Jiatao, an analyst of the research institution, told First Financial reporters that the iPhone 14 supply chain stocks are equivalent to the iPhone 13, but the final shipment will still be adjusted according to market performance. Data from the supply chain show that iPhone 13 has 90 million units. Tianfeng International Securities Analyst Guo Mingzheng publicly stated in social media after the release of the iPhone 14 series that the Android camp series mobile phones are still difficult to pose a threat to Apple in the high -end market. Guo Mingzheng wrote: "One of the reasons why Apple can make new product segmentation strategies is that although hardware innovation has become more challenging and the market has matured, Apple still maintains in terms of brand value and ecosystems. Advantage."

However, Guo Mingzheng reminded that the Android camp mobile phones may work in folding mobile phones in the future. At present, Apple has not yet entered the field of folding mobile phones. "It is worth noting that Qualcomm is transferring high -end SOC orders from Samsung to TSMC. The Android brand's radical strategy for foldable mobile phones may help improve the disadvantage of the Android camp in the high -end market in the next few years." Guo Mingzheng wrote.

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