It's time to give a live name for the Yuan universe

Since Facebook has been renamed Meta, the wave of the Yuan universe has been higher than waves, and different industries are combined with the Yuan universe. In 2022, the Yuan universe live broadcast became a new hot spot. However, there are still differences in the industry about what is "Yuan Cosmic Live". The latest I saw the YY Live Yuan Cosmic Music Exchange on Baidu's opening advertisement, which also triggered some of my thoughts on this industry.

Some people live broadcast the virtual idols of Douyin, Kuaishou and B Station on the layout as "Live Broadcast of the Universe". It was born as early as 2007; there are still some traditional live broadcasts with interactive characteristics as "Yuan Universe Live", such as "dog head Yun Jumpy", squeezing subway, opening party, and battlefield tower defense. Without the participation of live anchors, the live broadcast room only needs to hang relevant procedures, and users can transform into cloud players through likes, comments and gifts, and experience a more fun live live experience.

Seeing these "Yuan -Universe Live" applications, many users may be confused: Just this? Is this the Yuan universe?

The Yuan universe live broadcast urgently needs to be renamed

"The cost of technological development of the Yuan universe live broadcast is not high. 2-3 people can develop similar templates, large suppliers, and selling more than 100,000 a month." What are the business scriptures behind? "One article.

The "Yuan Cosmic Live" discussed in the article is mainly a game -oriented live broadcast gameplay such as squeezing subway, opening party, guarding the tower, and the Three Kingdoms siege. In fact, the technical threshold of the Yuan universe is very high. Uploading an avatar to the live broadcast room to simulate the "squeezing subway" and "Yun Jingsyi", it is not a real Yuan universe application. Although a variety of live broadcast applications appeared in the first half of the year, it was no exaggeration to say that the "pseudo -Yuan universe live broadcast". Many live broadcasts under the banner of the Yuan universe, either the green screen background matting, or recorded in advance, or even a simple interactive live broadcast of the procedure code for Taobao to buy a few thousand.

The pseudo -Yuan universe live broadcast is not surprising.

One shows that the Yuan universe live broadcast does have market demand. The live broadcast user base is huge, QuestMobile's "2022 China Mobile Internet Half -Men's Report" shows that the number of users in the mobile video industry is more than 1 billion, of which the total length of short video users accounted for nearly 30 %. The user ratio has increased to 88.3%and 87.4%.

As the live broadcast industry is becoming mature and competitive, how to provide users with different live content and interactive experiences have become the direction of platform efforts. The technology of Yuan Cosmic can theoretically achieve a stronger combination of false and reality to create a more immersive interactive experience. This can better meet the needs of young people who favors innovation and be keen to explore. Therefore, even if the experience is rough, it is still sought after. The virtual anchor can also enter thousands of yuan a day by reward.

The second is that the real Yuan universe live broadcast is difficult to achieve. The technical threshold of the Yuan universe is very high. It not only involves software algorithms such as AI, VR/AR, 3D, but also requires strong computing power support. In addition to technology, the Yuan universe live broadcast also has a strong content attribute. It is not easy to build a set of content system for the Yuan universe. Generally, the platform cannot play. Because of this, the pseudo -element universe live broadcast before.

Third, the concept of the Yuan universe attracts "windplace players". The science and technology industry is not short of wind. In recent years, there have been blockchain, meta universe, web3.0 ... the Yuan universe has become a good capital. In the first half of 2022, there were 205 investment and financing incidents related to the Yuan universe worldwide, with a total of about 32.2 billion yuan of funds gathered from all directions to the Yuan universe. The Sensor TOWER report showed that about 552 APPs from November 2021 to January 2022 were beaten to the word "Yuan Universe". In the crowded Yuan universe circuit, most of the hot -spots of "windplace players", some need to speculate on the stock price, some want to attract financing, there are few players who really have the strength of the Yuan universe. Most of the lively.

全球最大IT 咨询公司高德纳（Gartner）有一个“技术成熟度曲线”模型（Gartner Hype Cycle），该模型认为，一门技术的发展要经历五个阶段：启动期、泡沫期、低谷期、 The climbing period, the altitude period, and the Yuan universe is currently in the bubble period to the trough stage. Although there are media speculation and many hot items, there are many "pseudo -element universe" applications in muddy water. Real problems and less landing on a large scale are the background of the pseudo -Yuan universe live broadcast. However, this does not mean that the Yuan universe has no application value in the live broadcast industry.

On September 9th, YY Live joined hands with Baidu Geyang to launch the first Yuan -universe variety show "Super Energy Music Exchange" on the entire network. In this content product, I saw the prototype of the Yuan universe live broadcast.

The real Yuan universe live broadcast is like this

In 2022, because of the epidemic blocking, online concerts are very hot. The head short video platforms such as Douyin and video numbers are all exerting their strength. Top arts such as Luo Dayou, Li Jian, Jay Chou, and Andy Lau are exploring this new performance form. However, "Super Music Exchange" is a new form of live party. The venue is not a real physical place like music museum and large lawn, but based on Baidu's meta -cosmic technical capabilities to integrate web3.0, and web3.0, and VR, AI, cloud computing and other cutting -edge digital technologies to realize the fusion of reality and integration. The audience can enjoy the anchor celebrities performed on different 3D virtual stage performances, such as the moon -colored universe of the lotus pond, the loss of the sandbar universe, the pink romantic universe, and the punk city universe. In addition to having a unique audiovisual experience, the audience can also reward through 3D limited gifts. It can also instantly "airborne" the live broadcast site to experience the interaction of the stage scene. In terms of team "Call", users can also choose idol customized virtual accessories and exclusive colors.

In fact, online concerts have developed history for many years. As early as 2014, Wang Feng held the first online live concert. In March 2021, iQiyi launched the immersive virtual concert of The9 "City of Vanity and Reality". New way of interactive gameplay such as virtual avatars, on -site large -screen connectivity, virtual fluorescent sticks, and other new interaction methods. Compared with the "predecessor", "Super Music Exchange" is more characteristic of the "virtual and real integration" characteristics of the Yuan universe, which is a live broadcast of the real Yuan universe:

First of all, there is a real world. At the end of 2021, Baidu officially released the Yuan universe product "Xiyang". According to its official website, Higang is a Yuan universe creative platform with four major features: intelligent interaction, immersive, 10,000 people, and openly creating four major features. The underlying cosmic technical supporters of "Super Music Exchange" are Ge Yang, which provides a real Yuan universe world for this Yuan universe live party, such as the liquy moon color universe, the loss of the sandbar universe, the pink romantic universe, and the punk city universe universe The four major yuan universe stage can instantly switch from pink planet to lonely sandbar, and the future punk will become the day of the day. The audience's feedback on this is: experience fresh and cool, the stage effect is shocking.

Secondly, the real live broadcast does not record. Previously, the pseudo -pseudo -pseudo -"pseudo -Yuan universe live broadcast" was reflected in the "live broadcast". It was not the real live broadcast. It may be that the singer rendered the later stage of the green curtain performance, and may even directly adopt the 3D technology of cartoons. Whether the concert is really broadcast is crucial. Why is it difficult for the audience to accept singers "fake" in the concert? Because I do n’t watch the concert MTV just want to watch the singer on the spot, what I want is the sense of scene. In the same way, the live broadcast of the Yuan universe live broadcasting the live broadcast experience and the ability of two -way interaction. Be sure to do real live broadcast. YY Live "Super Music Exchange" preliminary planning clearly clarified a principle: "Do not play routines, never live broadcast recording."

Finally, the value of the Yuan universe was truly played. In fact, the previous life of the Yuan universe, that is, VR/AR has developed for many years, but with the development of technologies such as VR/AR and AI, Web3.0, cloud computing, 5G, etc. The pattern was put on the agenda, that is, the Yuan universe. What the Internet has been doing is the integration of the virtual world and the real world. Compared with the traditional 2D graphic webpage on the Internet, the core value of the Yuan universe is to provide stronger interaction, more immersive experience and more innovative interaction. "Super Music Exchange" can provide immersive stage audiovisual experience, customized Yuan universe gifts, and immersive stage interactions. These have really exerted the value of the Yuan universe.

Judging from the results, YY live "Super Music Exchange" performed well for the first time. Under the blessing of YY Live, Baidu, Xiyang and good -looking videos, the peak popularity of this Yuan -Universe Live Step has exceeded 3.2 million popular value. This is also the most popular event of YY platform anchor concert. Reached 11.5 million.

It should be said that at the moment when the live broadcast of the Yuan universe was misunderstood, "Super Music Exchange" successfully gave the Yuan universe live "right", which shows what should be like the real Yuan universe live broadcast. Don't "change the avatar live broadcast. Live as a gimmick such as the subway ", the live broadcast of the Yuan universe is live.

Why does YY "rectify the name" for the Yuan universe?

Facebook in October 2021 has been renamed Meta, and from this, the wind of the Yuan universe has been shaved for almost a year. Why does the real Yuan cosmic live broadcast appear today? The answer is that the Yuan universe live broadcast is not performed by each company. YY live broadcast is not only a resource endowment, but also a hard power.

First of all, from the technical perspective, the realization of the real broadcast of the Yuan universe is not easy. It is not just facing the uncertainty of the singers on the spot. It is even more difficult to render the complex Yuan universe stage background with the singer's live performance in real time. Then adapt to different network environments and terminal devices to push to the user. To do a good job of the Yuan universe live, the two major cornerstone technologies are inseparable:

One is the strong bottom -level construction technology of the Yuan universe, and this is exactly what Higang is good at. Baidu has a long history in the accumulation of the technology of the Yuan universe. It established the AR laboratory as early as 2017, and Higo is a virtual interactive space created by Baidu VR. The border is highly dependent on AI technologies such as vision and voice. This "Super Music Exchange" shows its technical strength. Higo to do the infrastructure of the Yuan universe is not just a slogan. With the help of the benchmark project of "Super Music", its ability has also been released and displayed. In the future For more industries, more companies and various activities to settle in, the world of the universe will also become more and more plump and diverse, exploring real user value and commercial value. The other is to present the content of the Yuan universe to users in time to achieve high -frequency 3D real -time meta -universe interaction. This is inseparable from powerful audio and video interactive technical support. The audio and video codec and transmission technology have hundreds of high -value patents. Among them, YY's first Lianmai technology has won the Guangdong Patent Silver Award and one -click broadcast technology to win the China Patent Award Excellent Award.

Earlier, when YY live broadcast enters Baidu, the outside world has speculated that YY live broadcast will benefit from Baidu's accumulation of many years of AI technology. There is a huge imagination space for audio and video interactive technology and AI technology. YY Live 8.0, which was launched in 2021, strengthened AI functions such as beauty special effects and personalized recommendations. Today, YY Live has launched the Yuan universe live broadcast under Baidu's blessing that YY is digging on Baidu's technical potential and building unique technical barriers in the live broadcast industry.

Secondly, from the content of the content, the live broadcast of the Yuan universe is still inseparable from high -quality content. The live broadcast of the Yuan universe is essentially live broadcast rather than the Yuan universe. The Yuan universe creates a new experience on the immersive stage, on -site audiovisual, real -time interaction, etc., but the core of the user watching the live broadcast of the Yuan universe is still watching the live broadcast content of the anchor. Virtual human beings are only one of them. The anchor of organization and professional operation is the core group of creators, which is the advantage of YY.

YY is the largest pan -entertainment live APP and the largest celebrity MCN company in the music field. Its platform gathers a large number of anchor Internet celebrities. It also has the "professional" anchor Internet celebrity and supporting content operation capabilities. In 2021, YY Live's Internet celebrities realized 71 million fans on the entire network, 8 people with one million fan -level Internet celebrities, 5 people with 5 people, and a total of 110 songs were released throughout the year, including 88 originals, Dai Yutong One month after the release of "Late", the topic of the topic of Douyin song exceeded 4.12 billion, and the amount of usage exceeded 720,000.

Based on strong content capabilities, YY can continuously output high -quality content for the Yuan universe live broadcast, providing celebrities with opportunities to explore the next stage of the stage, and bring mature business models such as rewards to the Yuan universe live broadcast. "Super Music Exchange" has become a large -scale training field for YY celebrities. This is the most complete gathering of YY's head Internet celebrity artists. In addition to the four captains, Xiao Aqi, Dai Yutong, Wu Yanlin, and Fish Flash In addition to millions of fans Internet celebrities, many other net red artists also have millions of fans on the entire network. In 2022, YY upgraded the "Internet Red Plan" to explore the tracks such as grass, visiting shops, wearing, and short dramas outside the traditional fields of music, value, etc., and these are linked to the Yuan universe live broadcast.

In the end, YY live broadcast has been innovating, and the possibility of the live broadcast has been opened again and again.

Many people think that the Yuan universe is not a new concept. It is more about the integration of the virtual world and the real world, not the result. According to this logic, the thing that YY lives has been doing is the Yuan universe. Communication, to real -time/quasi -real -time audio and video interactive live broadcast, and then to the fusion of live broadcast+different real world scenes. What it has been doing is to realize the connection between the real and the virtual world through audio and video. It is not only the success of the water, but also the thick accumulation.

The live broadcast is very hot today. There are both professional pan -entertainment live platforms and short video platforms for live broadcasts. E -commerce and other platforms have also regarded live broadcasts as infrastructure. As the originator of the live broadcast, YY live broadcast has always played the role of the leader: the first time to invent a reward mode to solve the problem of live broadcasting; later the anchor association formed a stable and professional content source; Interactive variety shows such as interactive shows, and the current live broadcast of Zhenyuan Universe, can be said that YY live broadcast has always been in front of the industry, constantly bringing new possibilities to the live broadcast industry.

In terms of the Yuan universe, YY is not a hot spot. As early as 2020, YY has begun to deploy relevant patents in the universe. At present, a total of nearly 100 applications for the invention of the Yuan universe. It has a high -value patent in virtual anchors, 3D live broadcast/panoramic live broadcast, 3D gifts, green curtains, etc. Combination, 10+ patent -related technologies have been applied to this "Super Music Exchange".

In 2022, the Yuan universe has been regarded as the focus of exploration by YY officials. As early as January this year, YY live broadcast announced that it will continue to upgrade the content ecosystem, start the "Yuanju Symbolism" plan to build a new new "anchor+Internet celebrity+Yuan universe" new newly new. Ecology will work together to create a YY live broadcast universe with diverse scenes, changing image, and immersive interactive experience. The launch of "Super Music Exchange" is an important landing on YY Live Yuan Cosmic Strategy. It is particularly worth mentioning that YY is the first live broadcast platform to announce the entry into the Yuan universe. On August 12 this year, another head of pan -entertainment live platform Yingke was renamed the Ying Universe. major trend. In summary, based on his own accumulation and the synergy effect after joining Baidu, YY became the first creator of the real Yuan universe live broadcast. It can successfully give the Yuan universe live broadcast, which is not surprising at all. YY's Internet celebrity content, Xiyang's Yuan universe technology, Baidu (and good -looking videos) traffic ... The "Super Music Exchange" launched by the three of them is also another big action after YY joined Baidu to join Baidu. This is not only a gorgeous "muscle" of Baidu and Baidu, but also the sign of YY live stations at the new starting point.

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